G.I. Joe: Retaliation has had a rough time getting to theaters. Given the financial success of its predecessor, G.I. Joe: The Rise of Cobra, in 2009, one would have assumed that a sequel would have been put on the fast track to production.
Alas, Paramount ultimately pulled the film from its planned summer 2012 release date, in part to post-convert the film into 3D. This move, of course, maximizes box office numbers, thanks to the hefty price tag associated with releases in the third dimension. It also gave the studio ample time to conduct reshoots that would amp up screen time for Magic Mike and 21 Jump Street star Channing Tatum, following (according to the word on the street) test screening reports that his scenes were among the most-liked parts of the film.
As of now, G.I. Joe: Retaliation is steam-rolling towards its current release date next year, and to once again get the marketing machine moving, Paramount has released a new international trailer for the film.
While the trailer features plenty of intense action (including a battle along the side of a mountain), it is curious that Tatum still doesn’t feature as prominently as one would have expected, given the reshoots that have been ongoing. It’s still unknown how Tatum will factor into the film, though early reports revealed that his character was only featured in the film’s opening. Some of the added scenes could possibly still be in post-production, depending on the amount of effects involved.
Whichever the case may be, it looks like Dwayne Johnson is indeed carrying the bulk of the film. It makes perfect sense for Paramount to place its marketing focus on Johnson and the appearance of Bruce Willis as the original Joe. The former’s career is still riding high on Fast Five, after all, and the latter is, well, Bruce Willis. This new trailer does continue to instill faith that (at the very least) G.I. Joe: Retaliation should prove more enjoyable than the original film.
Are you still looking forward to G.I. Joe: Retaliation, or has the extended wait for its release cooled your enthusiasm? Let us know in the comments.
G.I. Joe: Retaliation (as of this writing) remains on track to hit theaters on March 29, 2013.
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