‘G.I. Joe 2′ Pushed Back to March 2013 for 3D Conversion

Published 3 years ago by

gi joe retaliation trailer G.I. Joe 2 Pushed Back to March 2013 for 3D Conversion

Here’s an unexpected twist: Paramount is delaying the release date for G.I. Joe: Retaliation, just over a month before the sequel was originally due to hit theaters around the U.S. Retaliation has now been pushed back an entire nine months to a March 29th, 2013 date – where it will face off against The Host during its opening weekend.

The reason for said abrupt delay? Paramount wants to convert the film to 3D, in order to improve its box office prospects overseas.

Deadline quotes an unnamed Paramount head as saying (about Retaliation):

“We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally. Jim Cameron did all of ‘Titanic’‘s 3D in post – and look how well that movie turned out.”

The quality of Titanic‘s post-converted 3D has demonstrated that non-native 3D films are not necessarily inferior to those shot in the format – assuming the proper time and effort is invested. Furthermore, there are certain recurring set pieces featured in the Retaliation trailers to date (especially the cliff-side ninja battle) that suggest the sequel could stand to benefit from the added dimension.

Of course, the delay is still disappointing news for everyone who was looking forward to a second G.I. Joe movie – one that appears to be an improvement on its predecessor. Still, considering that Retaliation was originally going to square-off against Amazing Spider-Manjust a few days after its opening here in the States – the move seems to make sense, from a financial perspective.

How does the news about Retaliation being post-converted to 3D make you feel? Sound off in the comments section.

As mentioned before: G.I. Joe: Retaliation is now positioned to hit theaters (in 2D, 3D, and, most likely, IMAX 3D) around the U.S. on March 29th, 2013.


Source: Deadline

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  1. I think its a s***** move and that they should have made this decision long before a month away from its release and those wanting to see it. They are greedy bastards and that’s all there is too it.

  2. I think this is a very bad marketing move

  3. If your going to push back a movie 9 months, don’t announce it a month before it actually opens. Big mistake paramount

  4. GOD DAMN IT! Every time I wait on a film, album, or game that I really want to see, play, or listen to, it gets delayed! This is one of the few movies I was actually looking forward to NOT seeing in 3D, due to the fact that it’s beautifully shot. At this point, I’m not even sure that I’d go see it anymore because I’m not waiting another 9 months.

    • Dude seriously calm down!! The movie could still be awesome

      • That’s not really the point. It’s that if the studio feels confident that they have a good product they should stick to their plans and release it. It’s a microcosm of what’s wrong with the big-budget movie system. Movie’s not too good, tart it up with 3-D. Series, not too good, reboot it. Seems like this is some kind of smokescreen, like the studio got sudden cold feet about the movie’s success, and are using the 3-D thing as an excuse because they get it might get beat up in the box office.

  5. This is fracking insane! I cannot believe they would make this decision a month before the movie is due to open. This is purely a decision of greed and it shines through so clearly.

  6. Sounds very strange. It had better be worth it. I wonder why they didn’t plan on doing this already. It sounds kind of sloppy and shows some kind of lack of management or leadership on Paramount’s side that no one thought this was important. This also sets a bad precedent. If a studio thinks they missed something on a movie or feels like they need something extra only a month before it releases can just decide to delay to fix things up. Who cares if all the marketing is already out there, all the commercials, the actors have done press for it, oh never mind.

    • You’re not HAVING to pay anything. I’m just as upset as the next person, but they didn’t say it will be 3D only. So saying “having to pay a few extra bucks”?? Thats on you to make that choice and upgrade your ticket.

      • Great point. It’s still gonna be available in 2D at many locations. So why bother waiting on the 3D. If the movie is crap, 5D won’t make it better. Changing the release to re-shoot parts to make it good is justifiable. Not for 3D.

        • It’s all about $$$$.

    • I have a great fear that many people are thinking the same thing and will not see it out of spite. As a life long Joe fan, I was let down by the first movie. They spend all of this time creating massive momentum and getting great buzz about the sequel/reboot only to delay it a month before it’s release?!?!?! Combine that with the travesty that was the first film and it seems like they’re doing everything they can to destroy this franchise. A truly sad day for all fans of GI JOE.

  7. This is what’s wrong with the business now. They take something that was unique and that only works on most movies, and they over-saturated. This was one of my most anticipated movies to see this summer. Now, they are forcing us to wait 9 months to pay an extra $4 dollars to see it and by then, regular admission will go up again. Bad move and I really hope someone out there releases the movie in the internet somewhere cause that’s just greedy as hell. I was really looking forward to it but I’m not giving Paramount my money at all.

  8. ~oh! snap.

  9. Stupid move, Im not going to see this anymore. I will wait for the dvd lol.

  10. This is really going to piss people off. I’d be willing to bet that the extra money they make with 3D doesn’t make as much as they’re going to loose by delaying the movie. I was really looking forward to this movie. I was going to see it in 2D in June and I’ll see it on 2D in March, if I see it at all.

  11. The conversion is going to be terrible. As a film student, I’ve learned what it takes to make a 3D movie, and although post conversions are possible, they take way more time and money than Paramount is “pretending” to want to invest.

    The main reason it’s going to be bad is that it was shot on film, and not digitally. I’m not saying that movies shot on film can’t have good post conversions – Transformers 3 had sections that were shot on film and then converted, but there are certain things that you need to do to make the transfer the best as possible. 3D movies have to have a LOT of lighting on set, more than normal, in order to make the lines of people, objects, and backgrounds as sharp as possible to duplicate. GI Joe didn’t do that, because it was never meant for it.

    -Sighs- Why Paramount, why?

  12. Yeouch… March… the month of terrible movies.

  13. Oh come on! This just sucks. I can believe I’ve got to wait almost another year. Why couldn’t they release it in September?

  14. When a movie is moved that far from it’s original release the studio knows it’s not going to do well. At this point they are going to convert it to 3D in the hopes that they can recoup their money in the foreign markets because they know it won’t make a whole lot in the US.

    • Bingo $$$.


  16. Sooooo…. What does this mean for the action figure line?

  17. @brandon i totally agree with this very dumb move to axe a picture and wait 9 more months. bruce willis and dewayne johnson should be able to carry this film easily into a 400 mil plus worldwide. i bet that the best parts of the movie were on the trailer, LOL. i wont be paying premium price for this movie no more.

  18. And just like that they killed a movie with alot of protentail.

  19. This is a bad move. For these past few months, they keep promoting it, only to have it pulled and have it released next year? I’d say it won’t do any good.

  20. Guys I really think this has more to do with Spidey opening just a few days later. I myself had been wondering how two films with essentially the same target audience would fair against each other. Especially when both films have so much to prove critically thanks to their respective previous installments. Let’s be honest while they were moneymakers Rise of Cobra and Spidey 3 weren’t exactly cinematic gems.

    • Even tho that’s a really valid point or idea. I don’t think that’s the reason. If spidey is smart they should jump up and steal that spot to give it an extra week between the DKR

      • Rizzle’s probably right. TDKR is set to do just as well as The Avengers has done so far, if not better because it’s Nolan’s final Batman film and people have been waiting four years for it. Spidey doesn’t stand a chance, and GI Joe 2 sure as hell doesn’t either.

      • That’s a great point you make. Sony SHOULD just capitalize on Paramount’s F*** Up and give TAS that much more time to make a big splash before TDKR takes its place. Why not?

  21. WTF, thats one of the dumbest thing Paramount is doing. they just killed this movie for me big time. if the movie aint filmed in 3D its not worth watching. what they have done is p!ssing off alot of people by doing this whole 3D gimmick b.s.

    this movie should not be called GI Joe: Retaliation it should be changed to GI Joe: Retreat lol :P

  22. To me that shows they aren’t confident in the amount of money it will make

    • This is them chickening out, which I think is dumb because the film has had a release date for awhile and Paramount KNEW which movies GI Joe 2 would be going against. So, after wasting anywhere between 50-100 million on promoting the film a months before it’s due to be released, they’re backing out because they know that TDKR, Prometheus, and Spider Man will destroy it. At the very least, they could have pushed it to August where it would have gone up against the Borne Legacy and Total Recall. There, it would have had a better chance.

  23. That sucks. I was kind of pumped for this movie.

  24. Soo they will spend more money, i guess converting it, then they will release it in March and hope the fans will flock to it…guess they have no faith in it so they give an excuse like this and hope the will make bank in March since Spidey probably will webb them up and break them but then again this sucks, just go staright to dvd if your so worried no one will flock to the movie.

  25. Who in the right mind couldn’t wait for this movie to come out? It’s GI Joe. Give mexa break. This isn’t a must watch anyway just being honest.

  26. Yay! Now I get to wait an extra 6 months to watch it in post converted “blurry”. Cuz that’s what it is. Blurry. Seen Avengers twice(so far), once in 3D and once in 2D. 2D was a much better experience. 3D blows. The conversion process must have gotten really cheap if they are hoping to make extra money after extra expense. This has got to be the biggest crap move I’ve seen in movies. Just go direct to DVD at this point.

  27. Anyone else think spidey should move up a week? It needs all the space it can get before the dark knight rises

    • Trey:

      YES! read comment above. 

      Edit; although I think It would be great for Sony to move TAS up to fill GI Joe’s vacant slot, I don’t know if it would be possible. Sony has already booked TAS. Probably easier to cancel a premier than to move it up. 

  28. Normally, I’d be pissed about this delay…but since it’s moving to the end of March and that’s my birthday…guess who is going to G.I. Joe 2 for his birthday!

    • Hey … end of March is my birthday as well. Someone said March is the month of crappy movies. If true, it gives a movie to look forward to in March. :)

      Still think it is a dumb move by Paramount. Byt, who knows, it could also be a genius move due to ASM and TDKR opening close as well. We will see.