‘G.I. Joe 2′ Pushed Back to March 2013 for 3D Conversion

Published 2 years ago by

gi joe retaliation trailer G.I. Joe 2 Pushed Back to March 2013 for 3D Conversion

Here’s an unexpected twist: Paramount is delaying the release date for G.I. Joe: Retaliation, just over a month before the sequel was originally due to hit theaters around the U.S. Retaliation has now been pushed back an entire nine months to a March 29th, 2013 date – where it will face off against The Host during its opening weekend.

The reason for said abrupt delay? Paramount wants to convert the film to 3D, in order to improve its box office prospects overseas.

Deadline quotes an unnamed Paramount head as saying (about Retaliation):

“We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally. Jim Cameron did all of ‘Titanic’‘s 3D in post – and look how well that movie turned out.”

The quality of Titanic‘s post-converted 3D has demonstrated that non-native 3D films are not necessarily inferior to those shot in the format – assuming the proper time and effort is invested. Furthermore, there are certain recurring set pieces featured in the Retaliation trailers to date (especially the cliff-side ninja battle) that suggest the sequel could stand to benefit from the added dimension.

Of course, the delay is still disappointing news for everyone who was looking forward to a second G.I. Joe movie – one that appears to be an improvement on its predecessor. Still, considering that Retaliation was originally going to square-off against Amazing Spider-Manjust a few days after its opening here in the States – the move seems to make sense, from a financial perspective.

How does the news about Retaliation being post-converted to 3D make you feel? Sound off in the comments section.

As mentioned before: G.I. Joe: Retaliation is now positioned to hit theaters (in 2D, 3D, and, most likely, IMAX 3D) around the U.S. on March 29th, 2013.

-

Source: Deadline

Get our free email alerts on the topics and author of this article:
TAGS: gi joe, gi joe 2

151 Comments

Post a Comment

GravatarWant to change your avatar?
Go to Gravatar.com and upload your own (we'll wait)!

 Rules: No profanity or personal attacks.
 Use a valid email address or risk being banned from commenting.


If your comment doesn't show up immediately, it may have been flagged for moderation. Please try refreshing the page first, then drop us a note and we'll retrieve it.

  1. Also if this was the case they should not have been promoting it till next year!!! And the action figures are already in stores!!

  2. I was really looking forward to this, I think they did a test screening and it went awful, I wouldn’t be surprised if we hear in the next few months that re-shoots are taking place, they could have started the 3D conversion months ago, this is by far one of the weirdest moves I have even heard of.

  3. Bummer !

  4. http://www.gopetition.com/petitions/stop-paramount-from-delaying-and-converting-g-i-joe-re.html

    Let Operation Retaliation commence!

    • Petition signed albeit the numbers are low. I don’t think movie goers who could care less about the GI Joe movie realize what kind of precedence this will set. If Paramount is allowed to screw the consumer this way then other movies WILL be next.

      These fancy suit Aholes only understand one thing, MONEY. The more losses they take for a stupid action like this delay-to-post-3D crap the less likely they are to try and pull the stupid stunt again!

    • I doubt the petition will help but I signed it, and gave a short explanation why I signed it.

  5. I don’t support any kind of piracy at all, but I hope the movie gets leaked. I’m not waiting another year for the movie to come out.

    • Agreed

  6. This is such a poor decision. whatever executive was responsible should be fired.

  7. Un-Fing Believable! What low down greedy scum! Regardless of where you stand on the first film or this one, this kind of move by a studio is the equivalent of flipping of the fans (those serfs who actually support the films and make it possible for those a-holes in suits to have a job) and smiling while you say FU!

    As much as I like The Rock and the GO Joe 2 film I am all for a formal protest of the film and helping send it to box office failure with a very public protest by all refusing to go see it tat the theater. I believe if enough stink is made about this on the web then the box office crash of the film will be seen as a reflexition of how strong the anger was amongst consumers at Paramount for pulling this kind of cheap stunt. At a bare minimum all should refuse to see it in 3D to ensure its 3D numbers are soo bad that it seriously costs the studio money for pulling this kind of stunt.

    This is has got to be the biggest FU act by any one studio I’ve ever seen.

  8. Well this sound like they think the movie is s…i mean…fecal mater (we are not allowed to curse right?), and since the summer blockbuster has a lot of hard competition they decided to move the date to get as much money as they can from this, so they probably thought if they already are moving it and its all about cash grabber lets make the 3D convertion and go further, ’till next year it is…of course they can suck my d…ehem…sorry…my…mmm…middle finger. I hope they make a good convertion, i really do, for those poor bastards that are going to pay the extra ticket hoping to get the most amazing GI Joe movie ever. Me? I’ll wait for the reviews. I hope i am wrong. In the end this is not about entertainment, saddly, this is all about bussiness

  9. The reason for said abrupt delay? Paramount wants to convert the film to 3D, in order to improve its box office prospects overseas.

    http://pick3winning.com/

  10. Funny, I went to the local theater and they was putting up a pretty big promo display for this movie

  11. I can’t explain how pi**ed off i am right now.I was more excited for this at the moment more then ASM and TDKR.Now i have to wait nine months to see this just b\c they wanted to make some extra dollars off of 3d.I know they won’t miss my few dollars but when this does come out i’ll probably skip it.This has to be the first time a film has ever been pushed back this close to release date.These hollywood heads really need to get their sh*t together.

  12. I can’t explain how pi**ed off i am right now.I was more excited for this at the moment more then ASM and TDKR.Now i have to wait nine months to see this just b\c they wanted to make some extra dollars off of 3d.I know they won’t miss my few dollars but when this does come out i’ll probably skip it.This has to be the first time a film has ever been pushed back this close to release date.These hollywood heads really need to get their sh*t together.Wow! now i can’t submit my comment.

  13. All is good i guess.

  14. Funny thing is about the situation is they are repeating The Last Airbender fiasco. Now in the case of TLA movie they decided to convert the movie 2 months before the film’s release date. But the process was sooooo rush they did not push back the film to make it a good convertion. At least G.I Joe 2 will have more time in working out and NOT CUT FOOTAGE ON A FILM LIKE THEY DID ON TLA MOVIE! I dare to say that if Paramount have delay the TLA film for a few months during convertion we would have a different movie now. But too bad the boat has sail to no return.

  15. They didn’t want another BS, er Battleship movie fiasco. I feel sorry for all 3 people waiting for this movie. The first 20 minutes of the first GI Joe was aweful (20 mins was all I could get thru) and I’m sure the rest was just as bad. It will be released overseas a month before the U.S. so it can make it’s budget back, before flopping in the U.S market.

  16. This is a joke right? They advertised it all over! On tv, in theater, even on movie websites such as fandango! If they are really pushin it back they are idiotic as hell…

  17. Moves like this will guarantee that I will purposely pass this movie over and not spend my hard earned money on it. Too bad was a huge fan of cartoon in the 80′s. And was hoping for improvement over the first film. Its also dumb because the so called 3D films dont impress me in theaters at all. U have to stare strait at the screen constantly in a perfectly aligned position for the effect to really work. 3D TV’s are way more impressive. Hence this is all a waste of time and movie goers patience to cash in on not having to go head to head with the real blockbuster this summer Dark Knight of course! Sorry Avengers your making the money but let’s be honest half the Avengers characters are lame.

  18. Wait what? This is redundant! Pushing this movie back almost a year to post convert it to 3d?? I dont think this movie was going to do that great in the first place. And i really dont see this move making much of a difference. This is a pop corn flick, the only thing this is going to do is upset the few people looking forward to seeing this. WOW! what a joke.

  19. Do Bruce Willis and the Rock have to wait nine more months to get paid? Not likely.

  20. I don’t mind them pushing it back 9 months to convert it to 3D. But come on, doing it a mere 30 days before the release? That is not Ok. If you’re going to decide to push the movie off, it should be several months before the release date. This is not cool.

  21. This is a disaster. You cannot advertise a movie and get people excited for it then cancel it to almost a year later. The people that want to see this movie (one being myself)are going to loose their excitement by next year. This poor planning just shows us that it will not be a very good movie. I’m sure many will not see the movie now because they want to give paramount a lesson to not do this again.

  22. This is so stupid. My dad and I wanted to see this SOOO bad today. We’ve have been waiting SOOO long and they decide to push it back.

    • Yea and the worst part is why they pushed it back. They say it needed 3D. Well I guess we all know since tatum dies early in the film, it would probly loose money. So actually they most likely are changing the film.

  23. I laugh at all the comments that say “God damn those greedy bastards in suites. How dare they pull a stunt like this!!!.” it shows just how immature most Americans are becoming. Obviously, the studio believes that it can make the most money out of a conversion to 3D. If that is the case, then I fully support the decision, no matter how good or bad it may seem. It is like a small business releasing a new product…the company wants to make sure it will do everything its meant to do so as to generate the most money and reduce litigation or backlash from product failures. If the studio believes that 3d is the way to go to maximize profit, then I fully back them because the recent trend in movie ticket sales seems to point to an increase in a demand for the 3d experience.

  24. Complete bull s*** I was So excited

  25. I think as a fan you should have spared us the extra cost. Besides most of those 3D flicks are not totally 3D anyway. Just like you said it is another way of getting more money.