We’re just a couple weeks away now from the July 15 release of Paul Feig’s female-led Ghostbusters reboot, and the hype machine is running full tilt. While the film has some vocal detractors, the conversation only seems to be fueling public interest in the film, which stars Melissa McCarthy, Kristen Wiig, Leslie Jones, and Kate McKinnon in the roles of the titular heroes. Despite the negativity surrounding the perceived replacement of the original comedy classic, veteran Ghostbusters Bill Murray, Dan Aykroyd, and Ernie Hudson have all had positive things to say about the film. This is especially meaningful coming from Murray, who has never been coy about his disdain for sequel plans in the past.
With the trailers, TV spots, and a remixed theme song to go off of, it’s hard to tell for sure at this point how well some of the rougher elements are going to come together. The humor in the first trailer came under fire for seeming forced. Whether the jokes will play better in the context of the film has yet to be seen, but at least the visuals and proton props have been generally well-received.
On the official Ghostbusters Facebook page, a new video has been shared (below), which shows off the team’s gadgets. We see a bit of the prototype proton pack, as well as its evolution into proton grenades and Ghost Chippers, Shotguns, Pistols, and Gloves. The stars also talk a bit about how legitimately unwieldy the equipment is, likely a result of the durable materials and garage-assembled look.
But the promotions don’t end there. EW is reporting Lyft has announced a limited time opportunity to take a ride in the Ecto-1 for free. If you are in Boston, Los Angeles, New York City, San Francisco, or Washington D.C., on July 1-2, from 10 a.m. to 8 p.m., you’ll have the opportunity by switching your Lyft app into “Ghost Mode.” If you’re able to snag a ride, either an Ecto-1 from the movie or a replica will pick you up. Passengers will have the chance to win a number of prizes, including two tickets to the Ghostbusters world premiere in Los Angeles on July 9th. All riders will at least receive a Hi-C Ecto Cooler as a refreshing beverage/memento.
Lyft has previously done similar promos for Back to the Future and The Walking Dead. While catching a ride in the Ecto-1 on your way to work would be incredible, it’s very possible that the demand will make this activity prohibitive for anyone who needs to get somewhere under time constraints.
Stay tuned to Screen Rant for updates and impressions of the new Ghostbusters.
Ghostbusters arrives in US theaters on July 15, 2016.