Scarlett Johansson has proved time and time again that she can draw a crowd, which is exactly what Paramount is hoping for with Ghost in the Shell. Set to open in theaters next year and directed by Rupert Sanders (Snow White and the Huntsman), the live-action adaptation follows the story of the popular manga series. The marketing push for the film has not yet kicked into high gear, but that all changes this weekend for those waiting for the full trailer – following the five previous Ghost in the Shell teasers.
Paramount Pictures is hosting an exclusive trailer launch party this weekend in Tokyo (specifically, on November 13th, 2016), the home of Ghost in the Shell. Screen Rant will be there to watch the trailer be unveiled, alongside Sanders and Johansson, as well as another of the film’s costar, Takeshi Kitano.
To announce the trailer reveal, Paramount shared a teaser that showcases one of the stylized action sequences we can expect to see in the film. The trailer preview specifically offers a glimpse at the abilities of “The Major” (Johansson), who is the protagonist of Ghost in the Shell. As a cybernetic law enforcer, The Major has super-strength and cloaking abilities. Expect to see much of that in the movie’s full-length trailer.
The trailer preview continues the film’s intriguing marketing strategy, by only showing snipits of footage instead of extended clips from the movie. This somewhat unconventional approach does seem to be working, prompting favorable reactions from fans. The six glimpses at Ghost in the Shell in total so far have focused on the film’s visuals and Johansson, but offered little to nothing in terms of plot details.
Having the Ghost in the Shell trailer premiere event in Tokyo is sure to draw a crowd locally, but anyone else interested in seeing the trailer will have to hope Paramount releases it online shortly after debuting it. That should happen though, with the trailer likely to be shown in theaters alongside such upcoming tentpoles as Fantastic Beasts and Where to Find Them and Assassin’s Creed, among others.
Hopefully, the Ghost in the Shell trailer will highlight the film’s plot and supporting characters, in addition to the visuals and Johansson. A full trailer should also help those who are unfamiliar with the original manga/anime property, by better bringing them up to speed on exactly what the movie is even about (and the character that Johansson is playing).
Ghost in the Shell will open in U.S. theaters on March 31, 2017.
Source: Paramount Pictures