It’s been a big week for Xbox. Microsoft finally launched one of their most hyped exclusives in Quantum Break after several delays to positive critical acclaim, and followed it up by wasting no time in revving up the marketing campaign for the long-awaited Gears of War 4.

After announcing an October release date earlier this week and confirming that Gears of War 4 will support 2-player splitscreen play in all of its modes (a must for the series), developer The Coalition (previously known as Black Tusk Studios) teased a reveal during this evening’s premiere of AMC’s Fear The Walking Dead season 2.

The new cinematic trailer up top attempts to rekindle the emotional and epic trailers of the original Gears of War, helped made popular by the use of a cover song of “Mad World” by Gary Jules. This one uses Disturbed’s haunting cover of Simon and Garfunkel’s “The Sound of Silence”. In fact, the entire franchise has made a name for itself with a smart use of music and powerful teasers. This one features a familiar looking COG (Coalition of Ordered Governments) soldier sporting heavy blue armor and the protagonist, JD Fenix, the son of franchise poster boy Marcus Fenix appears visually to be a cross between his father and fan-favorite blonde-haired series character Baird.

Gears of War 4 Key Art Vertical Gears of War 4 Trailer: The Nightmare Reborn

Gears of War 4 Key Art (Vertical)

Gears of War 4 Key Art Horizontal Gears of War 4 Trailer: The Nightmare Reborn

Gears of War 4 Key Art (Horizontal)

Fenix, like his father before him and despite previous claims that the franchise would do something very different when it came back, seems to be using the same weapons (there are few cool new ones including a buzzsaw launcher and a combat knife for melee kills) and gear against similar enemies on the same turf. In this case, the trailer makes a point of emphasizing that the Fenix’s homestead (where JD grew up) is now a battlefield as the Locust Horde invades.

Gears 4’s story and gameplay takes place on Sera approximately 25 years after the events of Gears of War 3. The new main enemies are known only as The Swarm and help feed the dark atmosphere of the game which is meant to be reminiscent of the original where there’re a more intimate, horror-esque vibe against a mysterious enemy force.

For comparison, above is the original Gears of War trailer along with the two official teasers leading up to the new trailer – one of them showcasing briefly the buzzsaw weapon while a massive statue of the legendary Marcus Fenix stands in the background, as a nod to the series pre-Xbox One.

For players eager to get hands-on with Gears of War 4, its multiplayer beta launches on Xbox One beginning in a week on April 18th – available exclusively to players who have played the Gears of War Ultimate Edition on Xbox One (or on PC, as part of Microsoft’s new approach to cross-platform movement) by tomorrow, April 11th.

Gears of War 4 releases October 11, 2016 exclusively on Xbox One.

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