What Is “Frenzied Waters?”

Published 6 years ago by , Updated July 10th, 2009 at 10:35 am,

frenzied waters logo What Is Frenzied Waters?

I first heard about this earlier today from Joblo.com, and frankly I might have been a little freaked out if I hadn’t read about his experience first. Today I received a large package in the mail which contained what I would describe as a large, old, cloudy mason jar with a rusty lid.

When I opened it there was a very odd collection of items inside…

First off, when I opened the box there was a handwritten note that stated the following:

This jar holds a story – the story of a single tragic incident that needs to be unlocked. Dive in, investigate the evidence and discover what lies beneath the surface of frenziedwaters.com

After setting that aside, I unpacked what was within and found the aforementioned mason jar.

frenzied waters mason jar What Is Frenzied Waters?

The mysterious mason jar

Kind of weird, right? Having the jar cloudy made it all the creepier. Anyway I opened it removed all the contents and laid them out on the table…

frenzied waters jar contents What Is Frenzied Waters?

Contents of the creepy mason jar

Here’s a list of what was included:

  • A warning sign that looked like it would be posted at the beach.
  • A swimsuit with a shredded right leg opening.
  • A brass key fob with FrenziedWaters.com stamped in it, attached to a large shark tooth.
  • A rusty key attached to a padded (floating?) key chain that had “Discovery Marina SW09″ printed on it.
frenzied waters items What Is Frenzied Waters?

A closer look

Oh, and that small piece of paper above the keychain? That’s my obituary.

Yes, my PERSONAL obituary. Here’s what it said:

Victor Holtreman, notable eBook author of The Last 10 Pounds and creator of ScreenRant.com, was killed by a shark on Monday, July 6th in Ocean City, New Jersey. He was visiting family and friends in his home state. Holtreman was famous for his multi-faceted career background, including the Navy, door-to-door isales, construction, and hospitality. ScreenRant, one of the most consulted blogs for television and movie news, prided itself in casting aside sugar additives. Funeral arrangements are scheduled for July 9 in Utah, where Holtreman currently lives.

frenzied waters obituary What Is Frenzied Waters?

My obituary, according to 'Frenzied Waters'

Everything above is accurate. Tell me THAT wouldn’t freak you out if you got it in the mail! I’m curious to see what, if anything happens on July 9th…

I called the number on the warning sign (386-675-0342) and it’s a recorded beach closing warning. Then I hit up the website FrenziedWaters.com where you can watch a video of what seems to be a first person view of getting attacked by a shark (don’t worry, it’s not graphic at all) and if you click on the “My Story” image on the far right, it prompts you for your Facebook login. If you input that it then displays another first person view and cuts to news reports of a shark attack death using YOUR facebook picture (more creepiness). However when I reloaded the page the newscast portion no longer appeared.

You want more wierdness? Despite all the effort that went into sending this to me and other sites (in addition to Joblo.com, Pajiba.com, and a few other sites received one as well), there is no listing for a movie called Frenzied Waters in IMDB.com, the absolute “go to” database for movie and TV info. I was left thinking whether this might be an HBO movie (I received something equally cryptic for HBO’s True Blood).

They do have a Twitter page, but that’s very recent and just as mysterious.

I thought this was creative, and enough work went into it (including a handwritten note and the research done to come up with a detailed obituary printed on newspaper stock) that it was worth mentioning.

The fact that it doesn’t come up on IMDB.com leaves me with one likely perpetrator: The Discovery Channel’s “Shark Week (that and a little Google News search which sparked a memory about an email I received weeks ago). icon smile What Is Frenzied Waters?

Pretty damned clever, I have to say.

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  1. Clever.
    Creepy too.

  2. Jersey Shore combined with their Tweets makes me think of the 1916 shark attacks up there:



  3. lawl….

  4. If you click “terms of service” or “privacy policy” at the bottom of the web page, it leads you to the Discovery Channel website, so it probably is part of the marketing campaign for Shark Week.

  5. awesome way to get the message across. of course I’d be a little freaked out over the obituary. It would make me stay away from the ocean for sure.

  6. haha, that’s pretty darn neat!

  7. @Marie

    Nice catch! I didn’t notice that. :)


  8. I just want to see pictures of your funeral!!! Hmmm – that didn’t sound right – but not because of ill feelings, just cause I’m curious! :)

    Very good advertising scheme, I was so baffled I did tell like a million people…..

  9. But isnt this the first time they do something like this? Shark Week is already well known, why do this much?

  10. @Oscar

    First time I’ve heard of them doing something like this, yeah.


  11. Maybe a new series on their channel that will premiere during shark week :)

  12. Nice knowing ya Vic.

    Say hi to my Grandma for me.

  13. It’s definitely The Discovery Channel. If you use this website


    you can see all websites hosted around the same IP addresses. Most of them are Discovery Channel web sites.

  14. Has anyone called the number on the sign? I did, it’s quite interesting. The number is 386-675-0342.

  15. Dude, thats so cool, I wanna get crepy stuff like that too haha. Maybe.

  16. SW09 is shark week 09. this is pretty good. i just saw a quick commerical for it on the DISC channel

  17. I can’t find this on on Discovery’s website. Can I get one of these jars? I’m willing to buy it and pay for postage.

  18. That is an interesting way to get a point across, I have to give them that. I think its just kinda Weird tho. Has anyone else gone to the website? If so, what happened?

  19. i believe that this will all lead to a special during shark week on the increasing number of fresh water shark attack.

  20. “Coral Sea, 1946″ eh? Somebody needs to go back to high school, or at least call someone over at the History Channel.

  21. LOL that was pretty cool. I was hoping that it would be a movie. I’m still waiting for them to make a bigbudget movie on the fate of the USS Indianapolis and her crew.

    FYI Thats a Great White sharktooth that was in the glass Jar..