TrekMovie got the scoop that we will finally be seeing a full trailer for the new Star Trek movie next month. This will not be a teaser but will include both exterior and interior shots of the USS Enterprise as well as scenes of crewmembers speaking dialog from the film.
In addition Paramount will also start lifting the veil of secrecy that’s been surrounding the production.
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There’s no word on which November release the trailer will be attached to - the only two Paramount films coming out are Madagascar 2 and The Soloist. Neither of those seem a fit for the premiere of what Paramount hopes to be a big blockbuster for next Summer. TrekMovie points out that other big and semi-big movies opening next month include Quantum of Solace, Disney’s Bolt, Australia and Twilight.
None of those are Paramount films but it wouldn’t be the first time that a trailer for one studio’s movie appears attached to a release of a competing studio’s film.
There are two ways to look at which November film the trailer might be attached to:
1. Attach a trailer for a highly anticipated movie to a film that isn’t expected to open very big in order to boost ticket sales via people who are nudged by the possibility of seeing the trailer.
2. Attach a trailer for an upcoming movie the studio wants to build a buzz about to a film that is going to open big at the box office so more people will see it.
While this Star Trek “re-envisioning” does have the popularity of J.J. Abrams’ name behind it due to his work on Lost and more recently, Fringe - I think that Paramount will have an uphill battle re-packaging the movie and convincing non-Trek-fans that it’s worth seeing. So… I think they’ll attach it to a big box office hit like Quantum of Solace or Twilight.
That’s not to say that the new Star Trek movie won’t be very good or even a huge hit - I just think it’s going to take some great marketing to convince people that it’s not just for Trek geeks (like me). 
For more details head over to TrekMovie.com.
Star Trek opens on May 8, 2009.
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35 Comments
Most Goth kids that I’ve delt with think Star Trek is crap, so putting it with Twilight’s not really gonna pay off if you ask 790.
I really dont get this reaction about the Twilight Audience .
Well, I guess the opening box office
for Twilight is going to surprise a lot of people here .
Hey Gary I’m curious, what’s your prediction on Twilights Opening weekend?
I will follow Vics example and stay away from that 790,
but I would be VERY interested in tracking the presales for this one as we get closer to the release date.
Hey Gang, just read over on TrekMovie that it will be attached to…… Quantum of Solace!
As if I didn’t already have enough reason to go see the next Bond flick.
Vic
Yeah I fully expect “007, Quantum” to be the last great blockbuster of 2008.
I’m sure it will be in the upper 250 mil range easy.
The Star Trek trailer is gonna bring out every trek freak, and really boost its opening weekend…
Twilight will have to pull its own weight… (Drink lots of blood).
Quantum is the last movie I’m really looking forward to this year.
Nothing after that of interest for me, really. Punisher will be more of a curiosity thing. And is the Keanu suckfest this December or next? I forget…
Vic
Yeah Vic, I like Keanu (790,dives for cover), but I have no desire to see the remake of The Day the Earth Stood for GreenPeace ,, umm I mean Still…
Gary wrote:
“regardless of the age of the audience,
If its a MASSIVE audiience
Should Paramount IGNORE it?”
Well, what Paramount and any other movie studio WON’T ignore is of the demographics of an audience. Children’s movies often draw large numbers, does that mean every movie studio should plug their big blockbuster film before them? I’m pretty sure the Twilight audience will not exactly be a target audience for a Star Trek movie… I’m not talking numbers, I’ve been told many times that it will open big, it’s the demographics of the people who will be watching it that would make me doubt out of all the movies for the trailer to first appear, it would be before that film. And I guess the news that it will be before 007 just confirms that.
I stand by my logic .
they wont expand the Trek movie fan base by attacting it to Bond.
You dont gain anything by not taking risks.
lol, me = win!
How could it not be with Quantum of Solace? The idea of commercials and ads are to hit the biggest audience of that genre (hence kids ads with kids movies, horror ads with horror flicks).
This is why superbowl ad slots are the most expensive because of the biggest audience. Bond Audience is the biggest left this year and more importantly, the most applicable, so how could Trek not go with that?
Another reason on the list of many to see Bond opening night!
hmm…my comment didn’t show
anyways, me = win! lol
I thought it was obvious that it had to have been Bond. By your guys’ logic, movies should go for the lesser film to bring in other audiences. Its like seeing ads for Saw 5 with Burn After Reading - which to me, makes no sense.
The point of ads and commercials are to hit the biggest audience and the most appropriate audience. Hence, Superbowl time slots being the most expensive and seeing trailers for kids movies with other kids movies and horror ads with horror films.
What’s the biggest and most applicable movie left his year? Bond.
Imagine, Trek not advertising along with the biggest movie left this year?
So we have another reason on the list of many to see Bond opening night!
just curious ,
Is there any way to find out what trailers are atteached to Twilight?
High School Musical 6, Sisterhood of the Traveling Pants 4, The Notebook 2, something with Brad Pitt, And some girly romantic comedies…
Alex , all take films for 300.
Question;
High School Musical 6, Sisterhood of the Travelling Pants 4, The Notebook 2, something with Brad Pitt, And some girly romantic comedies…
Answer:
Films I will never see…
Correct, films for 400,,,
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