TrekMovie got the scoop that we will finally be seeing a full trailer for the new Star Trek movie next month. This will not be a teaser but will include both exterior and interior shots of the USS Enterprise as well as scenes of crewmembers speaking dialog from the film.
In addition Paramount will also start lifting the veil of secrecy that’s been surrounding the production.
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There’s no word on which November release the trailer will be attached to – the only two Paramount films coming out are Madagascar 2 and The Soloist. Neither of those seem a fit for the premiere of what Paramount hopes to be a big blockbuster for next Summer. TrekMovie points out that other big and semi-big movies opening next month include Quantum of Solace, Disney’s Bolt, Australia and Twilight.
None of those are Paramount films but it wouldn’t be the first time that a trailer for one studio’s movie appears attached to a release of a competing studio’s film.
There are two ways to look at which November film the trailer might be attached to:
1. Attach a trailer for a highly anticipated movie to a film that isn’t expected to open very big in order to boost ticket sales via people who are nudged by the possibility of seeing the trailer.
2. Attach a trailer for an upcoming movie the studio wants to build a buzz about to a film that is going to open big at the box office so more people will see it.
While this Star Trek “re-envisioning” does have the popularity of J.J. Abrams’ name behind it due to his work on Lost and more recently, Fringe – I think that Paramount will have an uphill battle re-packaging the movie and convincing non-Trek-fans that it’s worth seeing. So… I think they’ll attach it to a big box office hit like Quantum of Solace or Twilight.
That’s not to say that the new Star Trek movie won’t be very good or even a huge hit – I just think it’s going to take some great marketing to convince people that it’s not just for Trek geeks (like me). 
For more details head over to TrekMovie.com.
Star Trek opens on May 8, 2009.
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35 Comments
lol, me = win!
How could it not be with Quantum of Solace? The idea of commercials and ads are to hit the biggest audience of that genre (hence kids ads with kids movies, horror ads with horror flicks).
This is why superbowl ad slots are the most expensive because of the biggest audience. Bond Audience is the biggest left this year and more importantly, the most applicable, so how could Trek not go with that?
Another reason on the list of many to see Bond opening night!
hmm…my comment didn’t show
anyways, me = win! lol
I thought it was obvious that it had to have been Bond. By your guys’ logic, movies should go for the lesser film to bring in other audiences. Its like seeing ads for Saw 5 with Burn After Reading – which to me, makes no sense.
The point of ads and commercials are to hit the biggest audience and the most appropriate audience. Hence, Superbowl time slots being the most expensive and seeing trailers for kids movies with other kids movies and horror ads with horror films.
What’s the biggest and most applicable movie left his year? Bond.
Imagine, Trek not advertising along with the biggest movie left this year?
So we have another reason on the list of many to see Bond opening night!
just curious ,
Is there any way to find out what trailers are atteached to Twilight?
High School Musical 6, Sisterhood of the Traveling Pants 4, The Notebook 2, something with Brad Pitt, And some girly romantic comedies…
Alex , all take films for 300.
Question;
High School Musical 6, Sisterhood of the Travelling Pants 4, The Notebook 2, something with Brad Pitt, And some girly romantic comedies…
Answer:
Films I will never see…
Correct, films for 400,,,
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