The wait is almost over for Spider-Man: Homecoming, which means the final trailer is also just around the corner. Tom Holland’s version of Spider-Man was first introduced in Captain America: Civil War, but it will be Homecoming that offers fans a chance to get to know the character — in addition to how well Sony and Marvel can work together. While this is a Sony production, Marvel Studios has helped guide the franchise in a specific direction to fit within the MCU continuity.
This approach has brought about marketing that is focused on Peter’s two lives, but also a good deal of Tony Stark (Robert Downey Jr.). Still, this is without a doubt a film that will be led by its titled character, and hopefully the marketing campaign can make that clear with the final trailer now confirmed to arrive this week.
Trailer-Track confirms the details of a since-deleted tweet from Sony India that the final trailer for Spider-Man: Homecoming will be released this Wednesday. The timing of the trailer release should make Homecoming a topic of conversation over the Memorial Day holiday, and likely see it attached to Pirates of the Caribbean: Dead Men Tell No Tales and Wonder Woman.
Homecoming has already released two somewhat revealing trailers, but what is (or is not) shown this week could be just as important. The marketing has teased a lot of Peter’s daily life and his superhero antics, while still devoting time to Stark’s role and introducing Michael Keaton as Vulture. What’s unclear is the role Zendaya is playing and just how big a part the supporting villains will play in the film.
Trailers for past Spider-Man films have been accused of revealing too much, so perhaps the less that is is seen here the better. The studio might do well to emulate the Guardians of the Galaxy Vol. 2 marketing model and just use previously shown footage, leaving audiences with some surprises come July 7.
Both Sony and Marvel Studios are hoping for Homecoming to be a major launch for their future franchise. Early tracking suggests a $130M+ opening for the film, which could rise or fall depending on the reaction to this latest trailer. Either way, the film should be one of the biggest openings of the summer and the year, and the next trailer shouldn’t have any problems garnering plenty of attention.