Seemingly lost in the summer blockbuster marketing blitz of billion dollar hits Furious 7 and Avengers: Age of Ultron, is another hopeful box office contender in Twentieth Century Fox’s Fantastic Four reboot. You wouldn’t be blamed for forgetting that Hollywood is bringing back Marvel Comics’ founding family late this summer, given that marketing for this new take on the Fantastic Four has been on the down low, marred by reports of conflict behind-the-scenes with director Josh Trank (who has since lost his gig directing a Star Wars spinoff).
If you thought Marvel Studios was going to have a tough time selling Ant-Man after painfully parting ways with the writer-director who willed it into existence (Edgar Wright), Fox has an even greater challenge on their hands overcoming the lackluster response to their original attempt at a Fantastic Four franchise and mixed reactions to it latest marketing materials, not to mention, no tie-in merchandise in sight. Did we mention that Marvel canceled all Fantastic Four comics?
That will change though, and while it’s easy for many to focus on the negatives, this isn’t too different from the situation Fox found itself in with 2011’s X-Men: First Class. Its first imagery revealing the characters’ costumes was terrible (and bashed by the director of the movie); the marketing campaign began late, and the only online set visit report for the movie described the production as stressful and rushed. That movie ended up earning critical acclaim successfully putting the X-Men franchise back in the good graces of moviegoers, and did so with an entirely new cast in a period setting.
So, while there was quite a bit of angst and confusion over the official FF movie website recently detailing the science behind the four heroes’ powers, they still work the same as they originally did. Trank did say he wanted more science in his science fiction with this project, but fans will still get a Reed Richards who stretches, a Sue Storm who can go invisible and project force fields, a Johnny Storm who can turn into fire and fly, and a rock monster in Ben Grimm. Take a look at the MovieTickets.com promotional footage up top to see for yourself as the government looks in awe at the super powered people.
And take a look above at how massive The Thing is. His size and how he’s used in the second Fantastic Four trailer positions him as the team’s equivalent of the Avengers’ Hulk. The images however, have all been nearly the same, and we applaud Fox if they are indeed holding back on revealing plot details in their marketing materials as per the wishes of Josh Trank and producer Simon Kinberg, they are going to have to do more to sell this as a must-see summer film in August for mass audiences.
Josh Trank directs Fantastic four from a screenplay by Jeremy Slater and Simon Kinberg and himself. It’s produced by Matthew Vaughn, Simon Kinberg, Hutch Parker, Robert Kulzar, Gregory Goodman and stars Miles Teller, Michael B. Jordan, Kate Mara, Jamie Bell, Toby Kebbell.
Fantastic Four opens August 7, 2015, Deadpool on February 12, 2016, X-Men: Apocalypse on May 27, 2016, Gambit is coming October 7, 2016, The Wolverine 3 (not the official title) on March 3, 2017, Fantastic Four 2 on June 9, 2017, and some as-yet unspecified X-Men film on July 13th, 2018.