From a marketing standpoint, Fox’s Fantastic Four reboot has taken just about every hard hit possible; casting controversy, canonical changes, alleged production woes, a late-in-the-game marketing blitz that hasn’t exactly set the world on fire – it’s not been good.
Despite all of that prime reason for onlookers to doubt director Josh Trank’s (Chronicle) take on Marvel’s superhero family, the reality is that all the talk (good or bad) has been about a film that no one has seen. However that’s officially about to change, now that some first reactions to the Fantastic Four reboot are hitting the web.
Here’s the early collection of Twitter reports – as first pointed out by CBM – taken after a supposed early screening of the film
The #FantasticFour movie was amazing!!!!— Young Lexicon (@TheYoungLexicon) July 31, 2015
New #FantasticFour move was AWESOME! Shout out to cast and Big Boi for hosting!— James Cuth (@MrCuth) July 31, 2015
@DuranAlek Yes, it should surprise all the haters!— ATL Jess (@jessehancock) July 31, 2015
Since Fantastic Four is hitting theaters this weekend, and early screenings are indeed happening (we have our own in the coming days – official review going live Friday), so these early reactions could indeed be seen as painting a legit first impression – with an asterisk, of course.
With a movie this big (in cost) and a brand this pivotal (to a larger Fox/Marvel future with the X-Men and an already-planned sequel), it’s a safe bet to say that the Fox PR team is keeping a careful hold on what word-of-mouth gets “freely” posted to social media. So while each and every one of those tweeters may have that legitimate feeling and reaction to Fantastic Four, it may only be their positive opinions getting through the PR filter right now.
Then again, it must be maintained that – despite a ton of negativity heaped upon it – this new Fantastic Four movie has every chance of being a good superhero flick as any other we’ve seen (especially this summer). Borrowing from the Ultimate Fantastic Four comic book reboot of the 2000s, Trank and co-writers Simon Kinberg (X-Men: DoFP) and Jeremy Slater (The Lazarus Effect) are definitely going for something vastly different than the 2000s Fantastic Four movies we got – and if they pull it off halfway decently, it’ll be enough to get the ball rolling into a bigger (and more marketable) shared universe.
Check out a new clip from the film:
Fantastic Four opens in theaters on August 7, 2015, followed by Deadpool on February 12, 2016; X-Men: Apocalypse on May 27, 2016; Gambit on October 7, 2016; Wolverine 3 on March 3, 2017; Fantastic Four 2 on June 9, 2017; and some as-yet unspecified X-Men film on July 13, 2018. The New Mutants is also in development.