Despite some of Fox’s best efforts, many fans still remain doubtful about the upcoming Fantastic Four. Perhaps it’s because the original 2005 and 2007 films left the comic book community with a bad taste in their mouths, or even the over-saturation of superhero team-ups in movies today, with Avengers being one of the biggest film properties around and DC gearing up its Justice League movie for release in 2017.

Fox has gone to considerable lengths to differentiate its new vision from the goofier films of the 2000s, with words like “dark” and “edgy” and “grounded” being thrown around about the reboot. Even recently, both Fantastic Four and Rise of the Silver Surfer were pulled from digital stores, which leads to one logical conclusion: they don’t want anyone to get confused between those films and the new one from director Josh Trank and writer Simon Kinberg.

That is what makes this next bit of news so odd. According to ComicBook.com, Fox has began unveiling some of the merchandising it’s doing for Fantastic Four with a new set of limited-edition Crush soda cans featuring the superheroes front and center. Check it out below:

Fantastic Four Crush Soda Pop Cans Fantastic Four Reveals New Merchandising with Crush Soft Drink Cans

Each flavor of the soda corresponds with a member of the Fantastic Four, with the Thing (Jamie Bell) getting orange-flavored Crush, The Human Torch (Michael B. Jordan) getting cherry, Invisible Woman (Kate Mara) getting pink strawberry, and Mr. Fantastic (Miles Teller) getting grape. Moreover, soda pop-drinkers will also get the chance to win free movie tickets from Crush by collecting codes from specially marked bottles and cans.

This isn’t the first time Fox has exploited one of its superhero properties for merchandise opportunities. In fact, the studio has become somewhat infamous for doing it. You may recall the much-maligned Carl’s Jr. commercials that appeared ahead of X-Men: Days of Future Past last year. One featured Mystique transforming into a man so she could handle Carl’s Jr.’s meaty hamburger, while another featured Quicksilver (in his terrible wig) eating a hamburger really, really fast.

As we now know, these commercials were no indication of the actual quality of the film itself, with Days of Future Past being among the more well-received superhero movies of last year, and Quicksilver’s sequence being one of the highlights. Regardless, commercials like these certainly aren’t the most effective way to win over audiences, especially those already doubtful about the Fantastic Four reboot.  Hopefully, as was the case with Days of Future Past, this means nothing for the actual film itself.

Fantastic Four opens August 7, 2015, Deadpool on February 12, 2016, X-Men: Apocalypse on May 27, 2016, Gambit is coming October 7, 2016, The Wolverine 3 (not the official title) on March 3, 2017, Fantastic Four 2 on June 2, 2017, and some as-yet unspecified X-Men film on July 13, 2018.

Source: Crush Soda & ComicBook.com

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