Marvel Studios’ Ant-Man is gearing up to become another commercial success for the studio, though it remains to be seen if 20th Century Fox’s Fantastic Four movie series reboot wraps up the 2015 slate of Marvel superhero films on a strong or weak note (or something in between those extremes). The movie will no doubt be featured heavily at the Fox panel for the 2015 Comic-Con International, seeing as it opens in theaters about a month after SDCC 2015 wraps up.
The initial marketing for Fantastic Four (2015) – from Chronicle director Josh Trank and X-Men: Days of Future Past screenwriter Simon Kinberg – focused on selling the film as being a superhero movie in the vein of a Christopher Nolan comic book adaptation (read: more serious, philosophical, and grounded in tone). However, Fox has since changed tactics with its Fantastic Four promotions and started to instead highlight the “misfits learn to use their super-powers” aspect of the film’s narrative.
Combined with the use of Kanye West’s “Power”, the new Fantastic Four reboot marketing (like the TV spot above) is definitely going for more of a fun summer blockbuster vibe, with its emphasis on one-liners and Michael B. Jordan’s antics as Johnny Storm in “Flame On”/Human Torch mode. Trank has likewise gotten onboard with that program, having recently referred to the Fantastic Four reboot as an “epic, massive, huge, multi power slugfest” – a definite change from when Trank had been making the rounds, comparing Fantastic Four to a David Cronenberg body horror film.
For additional case in point, check out the latest (non-high res) Fantastic Four TV spot to drop online:
Clips like the one above – with future Mole Man Harvey Elder (Tim Blake Nelson) critically breaking down the Fantastic Four’s various abilities – are likewise going for more of a light-hearted and playful tone, as a means of better selling Trank’s film. Some very talented people were involved with making Fantastic Four, so it could well make good on its promise of being an entertaining (young) superheroes adventure. However, the concern now is that the actual film might ultimately not be anywhere near as memorable (for good or bad) as the controversy surrounding its personnel and what allegedly went on behind the scenes. Time will tell on that one, though…
Jordan’s Fantastic Four costars include Miles Teller (Whiplash) as Reed Richards/Mr. Fantastic, Kate Mara (House of Cards) as Sue Storm/Invisible Woman, and Jamie Bell (Turn) as Ben Grimm/The Thing, along with Toby Kebbell (Dawn of the Planet of the Apes) as the villainous Victor Domashev/Doctor Doom.
Fantastic Four opens on August 7, 2015; Deadpool on February 12, 2016; X-Men: Apocalypse on May 27, 2016; Gambit on October 7, 2016; Wolverine 3 (not the official title) on March 3, 2017; Fantastic Four 2 on June 9, 2017; and some as-yet unspecified X-Men film on July 13, 2018.
Source: 20th Century Fox
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