This fall, the wizarding world J.K. Rowling introduced in the Harry Potter books, and later in the hugely successful film series her novels spawned, will explore a time long before the Boy Who Lived was even a twinkle in the eyes of James and Lily Potter with Fantastic Beasts and Where to Find Them. The first installment in a planned trilogy to be penned by Rowling herself and directed by multi-Potter film director David Yates is set to hit theaters later this fall, but that doesn’t mean Warner Bros.’ marketing division isn’t taking full advantage of all the eyeballs on the summer’s biggest event down in Rio.
Since they started, the Olympics have become the spectacle of the summer and a Super Bowl-like draw for movie studios to peddle their upcoming wares. Disney planted a flag at the summer games with the all-new trailer for Rogue One: A Star Wars Story, revealing the first glimpse at Darth Vader in the anthology installment. The studio also dropping new trailers for The Rock-voiced Moana as well as Marvel’s journey into the mystical realm with the Benedict Cumberbatch-led Doctor Strange. Not to be outdone, however, Warner Bros. recently joined in with a new trailer for their holiday tent pole release.
The new trailer for Fantastic Beasts is really just an extended TV spot that offers a better look at the sort of adventures Eddie Redmayne’s Newt Scamander will get up to in 1920s New York City, as he tracks down the titular fantastic beasts who presumably escape from the magical suitcase Newt carries with him on his travels. There’s not much in the way of the beasties revealed in the actual spot, but there is plenty of wizarding going on, as Newt flings charms and casts spells in the general direction of Colin Farrell’s Percival Graves, while Jon Voight’s Henry Shaw Sr. looks on in awe of something just off screen.
Since the first trailer debuted, Fantastic Beasts marketing has done its best to show these new characters doing the sorts of things Harry, Hermione, and Ron were doing while they were getting a solid education at Hogwarts. And with Yates behind the camera, there are plenty of similarities between the two series as far as the visual aesthetic goes. Still, watching the trailer it’s hard not to be struck by how well Rowling’s story lends itself to a period setting like 1920s New York, and how Yates’ eye (and a copious amount of CGI) helps bring the location to life.
Although there isn’t really much in the way of new material here to take in, the TV spot certainly does its job in making the film look like every bit the pre-holiday spectacle Warner Bros.’ is hoping it will be. Several of the Harry Potter films struck box-office gold when released in November, and there’s no reason to think Fantastic Beasts won’t continue the trend.
Fantastic Beasts and Where to Find Them opens in theaters on November 18, 2016.
Source: Warner Bros.