Cannes 2013 is in full swing as filmmakers from all over the world gather together to screen their latest accomplishments, and pitch their future projects. Some of the films already generating a lot of buzz include Sundance Grand Jury Prize winner Fruitvale Station, Sofia Coppola’s rich-kid robbery drama The Bling Ring, and Jim Jarmusch’s vampire movie Only Lovers Left Alive.

But enough about what’s being screened; let’s move on to what’s being sold. The latest news to come out of Cannes, according to a report by The Wrap, is that Bruce Willis has signed on to play the lead in Emmett/Furla Films’ new action-thriller, Expiration. Willis will play a hitman who is poisoned and has to find an antidote to the deadly drug that’s coursing through his veins, before his own time runs out.

The screenplay for Expiration was written by Brian Tucker, whose spec script for Broken City served a lengthy sentence in development hell – and also on the Hollywood blacklist – before finally making it to the big screen earlier this year, with Russell Crowe and Mark Wahlberg playing the leads. The film did poorly with critics and was a box office flop, which doesn’t bode too well for Expiration, but Willis is still one of the biggest names in the action genre and the right director could definitely inspire some confidence in this project.

Being poisoned – generally speaking – isn’t too good for a person’s health, and therefore it will be interesting to see whether Willis’ character breaks down and becomes progressively weaker as the story progresses, or whether the poison will be of the “ticking timebomb” variety, allowing him to engage in the usual running/shooting/fighting action fare right up until the last minute.

The other major action movies ahead of Bruce Willis include Frank Miller’s Sin City: A Dame to Kill For, which will be out later this year, the Tokyo-set sequel Die Hardest, and an adaptation of Vince Flynn’s Mitch Rapp novels called American Assassin, in which Willis will play a CIA counter-terrorism agent.

Emmett/Furla Films more or less specialize in action thrillers, and produced Broken City along with last year’s LAPD drama End of Watch, and this year’s 2 Guns, which stars Mark Wahlberg and Denzel Washington, as well as a handful of Stephen Seagal movies. With no disrespect meant to the almighty Bruce, it’s going to take a bit more than his involvement alone to get really excited for Expiration – especially with so many similarly-plotted films already out there (most notably Crank).

Expiration doesn’t have a release date – or even a director – at this point, but we’ll keep you updated on any developments.

Source: The Wrap