New ‘Evil Dead’ Images Reveal the Necronomicon; ‘Carrie’ Begins Viral Marketing

Published 1 year ago by , Updated April 16th, 2013 at 8:27 pm,

Carrie Evil Dead NYCC 2012 Panel New Evil Dead Images Reveal the Necronomicon; Carrie Begins Viral Marketing

Horror movie remakes tend to arrive in one of two forms: 1) A drastic departure from its predecessor that reflects the vision of an auteur (see: John Carpenter’s The Thing, David Cronenberg’s The Fly), or 2) A flashier rehash lacking either the kitsch charm and/or unmitigated scariness of the original (see: pretty much every remake from Platinum Dunes). Which of those two categories the upcoming Evil Dead and Carrie remakes will fall into, remains to be determined.

Marketing for both films was initiated earlier this month, with their presentation at the 2012 New York Comic-Con. Today, we have new imagery from the Evil Dead reboot (revealing the film’s Necronomicon), along with information about the just-initiated viral marketing campaign for the Carrie re-adaptation.

Evil Dead

Evil Dead is a retooling of the 1981 cult classic about an unwitting group of young people who unleash flesh-possessing demons on a cabin trip (after one of them opens the Book of the Dead). A young Sam Raimi (in)famously made that film on a shoestring budget and put his cast (including, Bruce Campbell) through hell, in order to assemble a Lovecraftean tale of supernatural horror that mixes intentional (and un-intentional) camp with macabre happenings. Raimi also co-wrote and produced the remake, wherein the hellish events that transpire become a literal metaphor for protagonist Mia’s (Jane Levy) struggle with her drug addiction.

Here’s a first look at the Book of the Dead (a.k.a. the Necronomicon) from the Evil Dead remake (via Facebook):

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The red-band teaser for the Evil Dead remake suggest that director Fede Alvarez is going to give Raimi’s original a run for its money; at the least, in terms of sheer unadulterated grotesqueness. Still, many of the film’s tropes (carried over from the original) were subverted to a comical extreme in Drew Goddard and Joss Whedon’s Cabin in the Woods just this year, which makes it all the more difficult for me to imagine that Alvarez’ remake could have a similar sustaining cultural impact as its predecessor.

Can this film indeed overcome its remake stigma, even with Raimi and Campbell in its corner? We will find out when Evil Dead opens in theaters on April 12th, 2013.

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Carrie

A social media campaign has gotten underway for the Carrie remake. You can now follow the film’s official Twitter account to receive future messages concerning the titular troubled teen (brought to life in the remake by Kick-Ass and Let Me In star Chloë Grace Moretz)

Chloe Moretz in Carrie Remake Trailer New Evil Dead Images Reveal the Necronomicon; Carrie Begins Viral Marketing

Chloë Grace Moretz as ‘Carrie’

Carrie is described as foremost a re-adaptation, with writer Roberto Aguirre-Sacasa (Big Love, Glee) and director Kimberly Peirce (Boys Don’t Cry, Stop-Loss) putting their own spin on Stephen King’s source material – rather than ‘updating’ Brian De Palma’s 1976 adaptation or its subsequent sequels/spinoffs.

However, even following on the heels of an effective teaser trailer (on its own terms, that is) the project still faces questions similar to those hounding Evil Dead. Namely, can it resonate with the masses now that the iconography carried over from the original (ex. a bloodied Carrie on a vengeful rampage) is no longer as shocking? And can Peirce properly execute her plans to make the story all the more relevant - so that it better reflects the nature of the contemporary teen experience?

You can find out the answers for yourself when Carrie opens in theaters on October 18, 2013 [Updated].

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TAGS: carrie, evil dead

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  1. Although im sceptical about remakes, Carrie has the director of Boys Don’t Cry behind it and that was one of the most disturbing films I have ever seen! Not sure what to think about Evil Dead

    Will try and reserve judgement until I’ve seen them

  2. Cyber Bullying would be a great way to make Carrie go nuts. especially given the type of stuff that goes on these days online

    • Everybody knows bullies are cowards.

  3. How much liquid does the average soul contain?

    • And what if it was a ginger who was involved? How do you suck dry what does not exist? ;)

  4. Where’s its face.

    • The automatic drawing scene from the original must be out.

  5. Im gonna go into evil dead like i never saw an evil dead movie before that way with no expectations i wont be let down and hopefully enjoy the movie for what it is!

  6. Hope this is not the Final Design of the book of the Dead,..i really liked the Demon face on it as it was before !

  7. I love that you mentioned Cabin in the Woods with this “Evil Dead” remake.

    The teens in the wooded cabin genre is terribly played out. No matter how scary or gory it’s still a teenagers in the cabin in the woods movie, and how many of those can you really see?

    Now, I could have seen an Evil Dead 4 just to see an outbreak of Deadites in present day, like in the theatrical end of AoD. But this drivel, written by Diablo Cody? No Bruce as Ash? No thanks.

    The awful thing is, if this does fall flat on its face, then the likelihood of ever seeing an ED4 is…:-(

    • I was overly skeptical about the Evil Dead remake as well…until I saw the trailer. Wow, it looks over the top, disturbing, and weird as hell, I can’t wait. As for Carrie, I did not see the original, but I did read the book. So im excited to see what comes out.

  8. I know this is completely random, but why does all art in movies look nothing like the period it is supposed to be from. I know these designers have been to an art museum or read an art history book, it’s how they got where they are; but the artwork, especially book illustrations, looks like they come from high school drawing class. Thinking, “that looks so fake” takes me right out of the movie.

  9. I think I’m interested in Carrie the most although knowing the shocking climax ahead of time will most likely hurt it. The Evil Dead trailer didn’t do it for me unfortunately so I’m not particularly excited for it :(

  10. I was against this before I was for it. Ditto what someone said on the “weird as hell” factor, I”ll give it a shot. Having Raimi and Campbell both stoked for it just pushes me into the “ok ill give it a chance” category.