In a day and age when blockbusters from different cinematic universes and franchises dominate the box office, the summer season has continued to be extended. While it originally may be May through July/August, the summer movie season has been starting in March in recent years, and coming to a close in August or September. It was after this rush that smaller movies had a chance to break through and avoid the unwanted connotations that come with early year releases.
Baby Driver looked to be one of these smaller films that could burst onto the scene in a big way in a post-blockbuster season. Edgar Wright is back once again, this time directing a movie revolving around a young but talented getaway driver named Baby, played by Ansel Elgort. The first Baby Driver trailer was a big hit for many, so much so that the movie has now been granted a prime summer release.
Wright reconfirmed on Twitter what Sony just revealed at their presentation at CinemaCon. Baby Driver has moved up from an August 11th release date, and will now challenge some of the biggest films of the year by coming out on June 28th. The new date is actually a Wednesday, so it will be interesting to see if they get a jump on the 4th of July weekend. Here is the official announcement from the director:
With a summer release date, Baby Driver will now face some stiffer competition. Transformers: The Last Knight comes out the week before and should have plenty of carryover in a second weekend based on the franchise’s history, while Despicable Me 3 will come out the same weekend as Wright’s new film. Both of these have an established fan base, but Baby Driver arguably has better buzz already than either of these major franchises – and is aiming for a different audience than Illumination’s threequel.
Wright’s style is apparent in the first bit of marketing, but the movie also features a great cast to go along with the unique action scenes. Outside of Elgort in the lead, Jon Hamm, Kevin Spacey, Jon Bernthal, Jamie Foxx, and Lily James are also set to appear. The CinemaCon panel additionally indicated that some surprise celebrity cameos will be included throughout the film, so there is truly no telling who could pop up. Either way, Baby Driver will breathe new life into the summer season as it is a single, standalone movie. Now, it is up to audiences to show support during the summer season.
Source: Edgar Wright