518105857 3 725 498 Draft Day Super Bowl Commercial: Kevin Costner Chases NFL Dreams

In Draft Day Kevin Costner stars as Sonny Weaver Jr., the general manager of the Cleaveland Browns, who want to secure the number one pick in the NFL draft pick to help his lackluster team.

You won’t get that much of the plot from this Super Bowl commercial, which is basically using the biggest football game of the year to advertise a football-themed movie to the millions of football lovers, a fair percentage of which also love Costner as the onscreen icon of all-American man.

Beneath its pigskin surface Draft Day is fairly interesting; it’s directed by Ghostbusters director Ivan Reitman, who made another grab for relevancy a few years ago with the friends-with-benefits rom-com, No Strings Attached. The film’s script by relative newcomers Scott Rothman and Rajiv Joseph made it onto the Hollywood Black List of the best unproduced screenplays – so that’s a good sign for the story. Of course, Moneyball already proved that sports stats can be a suitable backdrop for a good dramedy, so there’s that as well.


And then there’s the cast. In addition to Costner we saw Jennifer Garner as Sonny’s love interest, a salary cap expert; Dennis Leary is the Browns’ coach and if you didn’t spot them in the trailer, know that Frank Langella plays the team owner and Ellen Burstyn plays Sonny’s mom. On the supporting side: actors like Terry Crews (Expendables), Tom Welling (Smallville), Sam Elliot (Big Lebowski), Rosanna Arquette (Boardwalk Empire), David Ramsey (Arrow), Chi McBride (Hawaii Five-0), and Kevin Dunn (Transformers) all show up, meaning the film is on solid ground, acting-wise.

Catch Draft Day in theaters on April 11, 2014.

Source: Summit Entertainment