- Michael C. – Lake Stevens, WA
Doritos will be crashing the Super Bowl again this year and this time they’ve brought along a little help: Michael Bay. Not only will you be able to submit your own Doritos ads for Super Bowl XLVII via the Crash the Super Bowl site, but now you can “Pitch-In” and collaborate with others to help create ads. But don’t worry if you’re not the creative type, because we’ve got a great Doritos contest anyone can enter.
To help spread the word about Doritos Crash the Super Bowl, and to make sure the Super Bowls ads stay as entertaining as they’ve always been, Doritos is providing Screen Rant with a 42″ HD-TV television to give away. And because television is much more fun while eating Doritos (you know it’s true), we got the chip maestros to throw in a case for the winner. That’s right, fresh Doritos from the factory to your home. You’re welcome, future luckiest contest winner ever.
If you’re interested in entering your own ad, check out the information below, where you can read about your chance at winning $1-Million from Doritos. Of course, that’s not big enough for Michael Bay, so he will also be providing the winner with the opportunity to work on Transformers 4, which itself comes with a $1-Million bonus. Feeling creative yet? You should be. You can enter your ads using the link below.
Giveaway Details and Prizes
One lucky winner will receive a 42-inch HD-TV and a case of Doritos:
1 – 42″ HD-TV
1 – Case of Doritos
About Doritos Crash The Super Bowl:
Following six previous contests, $5 million in prize money awarded and three No. 1 USA TODAY Ad Meter rankings, the Doritos brand is doing the unthinkable for the seventh anniversary of the program — raising the stakes higher than ever before.
In a message direct to fans via webcast , acclaimed Hollywood film director Michael Bay and the Doritos brand announced the biggest, boldest contest grand prize to date: an opportunity to work with Bay on the next installment of the “Transformers” movie franchise, along with a shot at a $1 million bonus. From Paramount Pictures and Hasbro, the next installment in the hit series will be released on June 27, 2014. The webcast is now archived on the Doritos Facebook Page — the main hub of this year’s contest.
As in previous years, the Crash the Super Bowl contest invites consumers to create homemade ads for the Doritos brand, with two finalist consumer-created spots ultimately airing during the Super Bowl broadcast. One of those ads will be selected by America’s votes; the other by the Doritos brand team. The finalist whose ad scores highest on the USA TODAY Ad Meter rankings will be awarded the grand prize-career opportunity working with Bay. In addition, if a consumer-generated Doritos ad scores No. 1 on the USA TODAY Ad Meter, the Doritos brand will award its creator a $1 million bonus. The Super Bowl XLVII broadcast is set for Sunday, Feb. 3, 2013, on CBS.
For the first time in Crash the Super Bowl history, the contest will be run from a Crash the Super Bowl-branded app on the Doritos Facebook Page . There, participants can upload their :30 homemade commercials until Nov. 16, 2012, but the app is designed to engage and socialize with consumers in a much broader way than ever before. New to this year’s contest, the app will feature a “Pitch In” collaboration tool that allows fans from all walks of life to interact with each other and assist with the creation of Crash the Super Bowl entries by requesting or offering up props, talent and other items contestants need to create their potentially winning ads. Now, anyone from any background can play a role in the creation of the next great Doritos masterpiece. The app will also house the traditional toolbox where Doritos logos, product shots, music and animations are available for download and use, as well as the gallery of all contest submissions where fans can view submissions and weigh in on their personal favorites.
Five finalist ads will be announced in January 2013. Then it will be up to fans to vote for their favorite consumer-created ad. Each of the five finalists will win $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite at the game, where they will tune in to learn for the first time which consumer ads will compete for the top spot in the USA TODAY Ad Meter before a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
• $1 million will be awarded for an ad that scores the No. 1 spot on the USA TODAY Ad Meter
• $600,000 will be awarded for an ad that scores the No. 2 two spot on the USA TODAY Ad Meter
• $400,000 will be awarded for an ad that scores the No. 3 spot on the USA TODAY Ad Meter
Doritos Crash The Super Bowl runs until Nov. 16, 2012, with winners announced January 2013
Super Bowl XLVII will air, Feb. 3, 2013, on CBS
Disclosure: This post was sponsored by Doritos Crash The Superbowl Contest
(You can find all the rules and legal jargon on the next page.)