Usually, big announcements in pop culture are made by way of press releases, leaks, or some other mundane disbursement of information. But for the much anticipated naming of the Twelfth Doctor and the soon to be star of Doctor Who, the BBC is pulling out all the stops and making a big to-do of the whole thing.

The network is set to announce the name of the next Doctor in a 30-minute long broadcast this Sunday afternoon in front of a live studio audience. The special, titled Doctor Who Live: The Next Doctor, will be hosted by UK TV presenter Zoe Ball and will air live @2PM eastern time on BBC America and on BBC One in the UK @7pm.

Here’s a bit from BBC America’s press release:

Widely regarded as one of the most hotly contested roles in British television, the special’s host Zoe Ball will unveil the Twelfth Doctor in their first ever interview in front of a live studio audience. The half hour show will include live special guests, Doctors old and new, as well as companions and celebrity fans. Current Doctor Matt Smith and lead writer and executive producer Steven Moffat will both give interviews in the special.

For some, the perfect way to find out about the next Doctor would be to see him or her revealed during the Christmas Special, but this information is obviously too big to keep secret for that long. Besides, in that scenario, the BBC wouldn’t get the opportunity to capitalize on the event, drawing the eyeballs of the world to their channels during the special.

Maybe that’s part of why the BBC passed on the chance to make this announcement during San Diego Comic-Con. Based on the slight backlash that they’ve seen due to the debut of the 50th Anniversary Special trailer somewhere other than on British soil, they probably chose wisely.

Does this make sense for who the choice is? That remains to be seen. It’s a very grand introduction that will immediately elevate the stature of whomever gets the role, but it also ramps up the already astonishing amount of pressure for the next Doctor. Ultimately, though, that person had better get used to that sort of pressure.

Speaking of heat, what are the chances that the name of the Twelfth Doctor could leak between now and Sunday? For the sake of nonrefundable party supply deposits and an insatiable taste for pageantry, let’s hope it doesn’t.

Doctor Who Live: The Next Doctor premieres on Sunday, August 4th, 2013 @2pm on BBC America. Stay tuned to Screen Rant for expert analysis on the final choice and how it impacts Doctor Who going forward.