Marvel’s Doctor Strange is less than a month away from release, and thus far most trailers and advertisements for the film have focused on introducing the main character and his supporting cast over its connections to the broader Marvel Cinematic Universe. While such connections no doubt exist, as in other Marvel installments they’re likely being saved for reveal in the film itself rather than being given away for free in the advertising – especially since their very presence may constitute spoilers either for Strange itself or upcoming related features.
Now, a new TV spot has dropped for the hotly-anticipated feature, and while it doesn’t show any new connections it does serve to remind audiences that this new hero belongs in league with their favorites.
Subtitled “Our Heroes Are Getting Strange,” the new spot opens with stylish closeups of familiar accoutremments of the most well-known Marvel superheroes (Iron Man’s helmet, Captain America’s vibranium shield and Thor’s Uru hammer, Mjolnir) accompanied by the type of glowing mystical sigils that Strange uses in his spellcasting and fighting in the new film. Then, the spot transitions to action footage of Strange himself – notably including shots of the Doctor fighting Mads Mikkelsen’s Kaecilius in a ruined cityscape.
While the Avengers-related shots are clearly created for the trailer and shouldn’t be taken as any indication that any of the other Marvel actors will be making an onscreen appearance in the film, the spot is obviously designed to reinforce not only the idea that Doctor Strange “exists” as part of the Marvel Cinematic Universe but that casual fans who may be hearing about the character for the first time should expect to enjoy his movie if they’ve liked the others that came before. That’s more important than many devout Marvel fans may realize, as most audiences are likely hearing about the character for the first time and might otherwise be skeptical of a film with a supernatural setting and magic-themed storyline that may not initially have read as a superhero movie to some.
Audiences will find out whether or not that strategy has paid off when the film begins its global rollout in a few weeks. Benedict Cumberbatch makes his Marvel debut as the titular Dr. Stephen Strange, a brilliant surgeon whose quest to repair his injured hands following a tragic accident takes him to a secret city of mystics whose enigmatic leader (Tilda Swinton) offers him a chance to learn magic and defend Earth from otherworldly supernatural threats. Chiwetel Ejiofor and Rachel McAdams also star.
Doctor Strange opens November 4, 2016; Guardians of the Galaxy Vol. 2 – May 5, 2017; Spider-Man: Homecoming – July 7, 2017; Thor: Ragnarok – November 3, 2017; Black Panther – February 16, 2018; Avengers: Infinity – May 4, 2018; Ant-Man and the Wasp – July 6, 2018; Captain Marvel– March 8, 2019; Untitled Avengers – May 3, 2019; and as-yet-untitled Marvel movies on July 12, 2019, and on May 1, July 10, and November 6 in 2020.