The marketing machine is now running on full steam for the upcoming Peter Jackson-Neill Blomkamp sci-fi film, District 9, as we near the release of the sci-fi doc-style film. The first full length (original and uncensored) trailers debuted back in May alongside X-Men Origins: Wolverine and since then we’ve been subject to a multitude of viral marketing for the movie.
Today, the brand new trailer for District 9 that will be in theaters this weekend attached to Sacha Baren Cohen’s Bruno has come online as well as the newest poster that was made available earlier this week.
|
|
About the marketing, some of the virals for the project that we’ve come across so far include viral posters and banners, a short film, public park benches covered in viral ads as if the events in the film were real and even audio reports on popular radio stations. There was also an awesome emergency video news report. Yesterday and today, I heard a viral on the radio warning us citizens of those who’ve escaped District 9 and of how dangerous they are.
I love this sort of viral stuff, especially when it’s for something new and original such as this. It all works well with the original trailer which I also thought was very cool.
Getting to the fun stuff, here is the new poster:
[Click to enlarge]
Although, I’ve dug all the marketing materials for this movie, I think this poster is the best one yet. I love how it combines elements of the previous poster and maintains the style which has been presenting throughout the early promotion of the film while including a nice wide shot of the space ship hovering over Johannesburg, South Africa.
Head over to Yahoo Movies, for the HD versions.
If you’ve watched it, then you know what I mean when I say “wow”. I am madly impressed and this trailer took the intriguing mystery elements of the first and extremely upped the ante. We not only get to see tons of action, the style the film actually employs, the main character, crazy new weapons and alien technology, but even some good ol’ alien vs. human combat.
We even finally get to see what all those viral ads look like in the actual movie. I love this trailer and to me, it feels like a hyper-real documentary of what Independence Day would of looked like in a more realistic situation (minus the whole global destruction upon first contact thing).
I’ve been looking forward to seeing this ever since the project began and now my excitement seems more justified than ever. I’ll be there opening day for sure.
Check out the previous poster and some examples of the viral marketing for the flick if you haven’t already – it’s neat stuff.
What do you think of the latest trailer and one-sheet?
District 9 is opens for humans only August 14, 2009 in the US, and on September 4, 2009 in the UK.
Source: Yahoo!
Loading ...
21 Comments
This movie looks to be fantastic. I have a short list of movies I want to see that haven’t come out yet this summer but District 9 is at the top of the list.
The movie looks incredibly promising. I think it’s possible that this film will provide an experience that is unique for audiences. I am so excited to see something DIFFERENT!
I wouldnt really call the short film part of the viral,
it definitely adds to the experience because its what the movie is based on and where it all began.
This movie will be epic!!
in a way ive been waiting for this ever since the i first saw the short film a few years ago!
Seen the new trailer, it looks ok but it looks more action-y than the first trailer made it seem.
I was expecting more of a political/social mockumentary thing.
Less action, more INTERaction. Eh? EH??
Thought the first trailer was a bit iffy: this looks MILES better.
1st trailer was great at generating interest. Trailers/posters/ etc. are great. They’re all over the benches in my neighborhood.
This trailer blew me away though. Finally something original. Action looks great and really interesting.
Read a couple of reviews on the short films from this director and they’re all positive, saying he has a great “feel” for where the camera should be, etc.
I’m very excited for this one.
I still say this will be the sleeper hit of the Summer. For the past year and a half I have antcipated this film. Mr. Jackson will promote this at Comic-Con and if your a fan of “Alive in Johansberg” you cannot miss this! Looks bloody Brilliant!
Although the movie looks to be spectacular, I must say I am a bit disappointed by them revealing all of the action. It tells that either this will end up baing another “Transformers” style action movie posing as an intelligent sci-fi concept film, or it will be a very intelligent sci-fi concept films that charades as a Transformers sequel in order to attract millions of viewers who will then walk away extremely disappointed!
i’m gonna watch this.
definitely.
the first trailer i saw didn’t really give you much, but this one is better. the movie looks like it has alot of potential. i might wait to read a review before i see it though.
I don’t think Independence Day when I see this, I think ALien Nation. It looks great to me and I’m in.
Mr. Jackson would not do that Barry!
I love the way Peter Jackson used the first teaser trailer to make it look as if the aliens were invading earth and using their weapon technology to cause mayhem on our planet.
Now, after watching this trailer, it seems that we are the ones holding THEM captive and trying to steal their advanced technology for our own uses!
I think Peter did an amazing job with these two trailers and really threw us all for a loop…or just me at least! Can’t wait to see it!!!
fdsdfs
It seems the the new trailers look like it’s veering away from the traditional documentary style of story telling for a little more of an action theme.That being said,it looks really good.I think what another poster said could be correct,that this could be the sleeper hit of the summer.
I’m really looking forward to this movie,it should be really good.
I’ll be sure to sit in the back of the theater so I can catch everything, I’m going to the midnight release of this, if they have one(they better).
I, too was surprised like (General). This holds promise:
>> it seems that we are . . . holding THEM captive . . . <<
This trailer disappoints me on two and a half levels. First, there’s at least one mechanoid. They are a long since cheesy CGI prop and I’m effing sick of them (Terminator and Transformers).
Also, it’s apparent that the face-sprayed guy somehow turns into a monster of some sort. The actual scene is predictable–who didn’t know that soon (as in 1 second) that the dude saying “it’s sure not a weapon” would be proved wrong? Oh geez, not another man-into-monster story.
The 1/2 disappointment is that they revealed this crucial scene, which looks to be a major turning point for the character and possibly the film.
I’m growing increasingly upset at trailers that vomit up what ought to be protected turning points to movies. Sure, I could predict that the spray guy would eat his words–but do I have to see it before even seeing the movie?
Im excited!!!!!!
dont get to dissappointed sylars first of allb the transformers 2 ttrailer told the whole world megatron is alive
What's your opinion? Leave a Reply!
Go to Gravatar.com and upload your own (we'll wait)!