Disney is looking to give consumers the ability to watch their films on any device of their choosing with their new digital distribution system, code-named Keychest. This new service will use the now popular technology of “cloud-computing” to allow you pay one price for the capability to watch your favorite Disney film (unless it’s in the vault – bummer) simultaneously on multiple devices.
“Dad has a Zune, Mom has an iPod, there’s a Mac and a PC at home and a Roku box; right now, those devices don’t talk to one another. We intend to blend those worlds.”
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Disney is looking to start showing their new system within the next two months with hopes of bringing it to the public next year.
From the looks of it, Disney is looking for it go two ways: One would have you purchase the “digital rights” to play the film on your devices and the second would be you buying a DVD or Blu-Ray that will have a special code in it so that you can unlock the film for your devices.
“Packaged goods will co-exist with digital platforms. That’s what this is about.”
While I’m all for freeing up my media, this is just another form of DRM (Digital Rights Management), and DRM doesn’t really go that well in today’s tech world. Also, the fact that they’re using cloud-computing means that while we might have a DVD copy of the film (which I already do thanks to Disney’s multiple “limited-edition” releases of all their films), we’re not going to have an actual hard copy of the film downloaded to our favorite portable device because it’s going to be streaming. The only way I could see this working is if there’s no notable difference in the price of a DVD with the special codes.
If I can buy Pete’s Dragon for the fifth time and watch it on my microwave, sign me up.
Source: The Hollywood Reporter
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7 Comments
That picture was HILARIOUS!
Not to get off topic but what the heck’s a Roku Box?
@Xigbar
It is a little box for streaming online content to your TV via an ethernet cable or wi-fi. It streams netflix instant queue material and amazon on demand stuff. It is like 100 bucks.
It is a way to go if you don’t have an Xbox 360 or any other Netflix enabled devices like TVs or Blu Ray players
Ahhhhh thanks for clearing that up
Yeah, even in this day and age of streaming media, I still prefer to have a physical copy of a movie sitting on my computer, or on DVD. Not sure how I’ll take to this.
Operation Keychest, further proof that Disney is fascist paramilitary media manipulator…
Who else rolls out massive marketing under a military strategy code name? Amazing and disgusting as this is focused right at kids…
Disney sickens me.
While not a bad idea, especially for the less tech-savvy parents and kids who are obviously the primary audience this is supposed to appeal to, I am completely against any form of DRM whatsoever.
There have been PC games, for instance, that I really looked forward to, like Spore, that were released with DRM, and I refused to buy it because of that.
Look, I get it. You want to stop people from pirating your stuff (although I’ve said it before and I’ll say it again, Disney. If you don’t want me to illegally download one of my favorite childhood cartoons, then don’t pull this stupid Vault-crap so that I can’t even legally purchase it). That’s understandable. But I hate the fact that I’d be paying money for something that I wouldn’t even “own.” Correct me if I misunderstood, but this is just an internet stream, isn’t it, and not an actual digital file?
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