So Disney Bought Marvel… What Does It All Mean?

Published 6 years ago by , Updated February 15th, 2014 at 4:24 pm,

disney marvel So Disney Bought Marvel... What Does It All Mean?

To quote the late Queen of Blues, Dinah Washington, “What a Difference a Day Makes.” Just recently all anyone was talking about in the movie industry was whether The Final Destination was in indeed final and if Rob Zombie was done butchering horror films (to answer that last question, NO, he’s trying to tackle The Blob next – and I’m not referring to my first girlfriend from high school). But here we are, just a scant twenty-four hours later and the biggest fish in the marketing sea has just eaten the biggest fish in the comic book sea.

Of course, I’m talking about the news that Walt Disney Co. acquired Marvel Comics, Inc. for the meager sum of $4 billion dollars. It’s a great deal of money, and I don’t care what the nay-sayers out there gripe about, if I owned a prospering business and a mega-company offered to buy me out for an exuberant amount of money, I’d sell too. Heck, I’d go buy a special pen just to sign the papers! Anyone who says otherwise just isn’t being honest with themselves.

Let me start by saying that like most of you, I too thought this was pretty much the end of hardcore Marvel comics, films and cartoons. Disney isn’t exactly synonymous with violence, so at first I can see how this would be a cause for concern. Read this quote from Disney chairman Robert Iger:

“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation.”

Wait – that didn’t make you put down the Rolaids yet? Try this one:

“The acquisition of Marvel offers us a similar opportunity to advance our strategy to build a business that is stronger than the sum of its parts.”

Still nothing? Well on the conference call with investors shortly after the announcement, Iger said, “I think there’s a phrase, if it ain’t broke.” This is nothing new to anyone familiar with Disney’s business practices. They did not spend this much money just to ruin what they bought. Saying that just because Disney now owns our favorite comic book superheroes it will water them down and ruin them, is like saying you would go out and buy a Rolls Royce and then paint it to look like an ice cream truck just to sell ice cream to kids. Much like the aforementioned high school girlfriend – that’s just plain crazy; and if anything can be said about Disney, it’s that they are not EVER crazy when it comes to a business decision. Want to know the real reason they bought Marvel? Read this statement:

“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation. The acquisition of Marvel offers us a similar opportunity to advance our strategy and to build a business that is stronger than the sum of its parts. [These shows are] right in the wheelhouse for boys.”

marvel xd So Disney Bought Marvel... What Does It All Mean?

Disney has always struggled to find its place in the world when it came to reaching the teen/young teen male audience. It’s no wonder, because shows like Hannah Montana, The Jonas Brothers and every freakin’ princess movie ever made is geared and marketed towards girls of every age. Disney finally started trying to hit the boy demographic when it started up the TV channel Disney XD, which already shows 20 shows from Marvel’s arsenal, but it was having trouble finding an audience with its current lineup of characters. I don’t think they have that problem anymore. Now, with more than 5,000 characters to choose from, Disney can now move forward with some interesting shows.

Let’s go through a list of possible new ideas Disney could be kicking around:

TV Shows

Besides the obvious fact that we could see many new cartoons on the Disney channel, let’s not forget that Disney purchased ABC a few years back and has had much success with its lineup of shows – or have you forgotten about Lost? This same argument about watered down, kid-friendly, ponies, rainbows and flowers nonsense was floating around back then too. I don’t hear too many people saying that now.

Imagine if you will no more Marvel origin movies in theaters. All of them are now shown on TV running on a regular series and the movies can now focus on just being pure bad ass-ness fun. Does an origin story really need two hours to be told properly or could it just be done in forty-five minute segments over the course of a TV season? Keep the major characters in theaters, Avengers, Thor, Iron Man and such, but now audiences would get the chance to see more of the Marvel Universe and appreciate and enjoy lesser known characters like some many hardcore fans already do. It would also give those lesser characters a chance to build an audience that would potentially follow them to theaters.

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  2. If Disne y know anything they will know that when comes to the teen kids of today marvel are runnning it so if anything i expect them to be using the Marvel contact in order to get them back on the lips of the kids!!
    If they change things in regards to Marvels achievements in films, they would see 4 billion go up in the finest smoke!!!

    ?ageboy ( A FAN OF BOTH)

  3. Hmmm.. i think Disney wouldn’t mess with Marvels future productions.. lets just see this as an partnership.. on the good note.. Disney is wicked in promoting and distrubuting.. so i think the future Marvel movies will get loads of more attention in the future.. but still.. we do not know that yet.. but it might be.

  4. Thanks Paul, I guess they have the rights to anything of those characters on the big screen, including animation.

  5. Watch out for Hannah Montana in Iron Man II ….
    I’m not happy, at all.

  6. im just afraid that all the movies comming up might turn out to be lame

    not because of scripts but for the rules and editing Disney might want them to do

    arent all their current movies have a NO blood or violence “policy”

    given that many movies lately are PG13 and dont have gore and blood, but they are still borderline for “Disney’s target audience”

  7. Marvel better not buy superman. especially now that they’re bought by disney.

    …i can see it now… Superman meets Hannah Montana

  8. Come to think of it, Disney shows a lot of Marvel cartoons on their networks now. Shoulda seen this coming. Have mixed feelings about this.

  9. What’s all this nonsense about Disney watering down things associated with Marvel? Assuming they know how to make a sound investment (because, I don’t know, they’ve been playing the role of Media King next to Viacom for what, 40 years now?), they’re not going to buy out a thriving company (Marvel) just to impose their stereotyped laws of princess power. If they wanted a company that attracted the male youth populous, they would have just bought out Nickelodeon. But they bought a company who got it’s name in society for having kick-ass, super-violent content. Much like watering a plant, Disney is just giving Marvel rights to funds so they can get the flower in the end; snatch a piece of the cake. I wouldn’t be surprised if Disney doesn’t interfere at all with what Marvel’s doing. Like Paul said, this really can only be a good thing– for everyone. I agree with that statement.

  10. It’ll be nice to see a Disney vs Marvel Crossover game. Marvel vs Capcom 2 your throne is about to be stolen!!!!!!!!

  11. Insert the Marvel Princess collection here.

    • wow if you did not just hit the nail right on the head… Thor announced to become a women… soon Captain America and what next Ironbra burning man will take off his armor and poof be turned into a women as well… no more men in this new world…. makes you just wander what the hell.

  12. Long time reader. First time poster.

    Very nice article, and I couldn’t agree more with most, if not all, of the opinion stated above. I actually am a fan of the whole TV show idea. I still think that people will be making a bigger deal about this than there needs to be for a long time. I have made the same points as this article has pointed out in different message boards. Good read, and great ideas.

  13. YEA i randomely got here when i was searching for alien vs predator 3 but WTF MEN disney with amrvel OMG in what world do we live in. I cant even imagine duffy duck getting his ass kicked by wolverine men someone kill me kill me because i dont my children to know that the punisher was partner with that ugly rat. WTF IS GOING ON IN THIS WORLD

  14. oh YEA IM THE TYPE OF person who types a comment and doesnt read it

  15. At least I still have my DC Universe. Batman and Hannah Montana? No thanks.

    I can imagine spidey and hannah montana though.

  16. @ Tony

    DC is owned by Warner Bros. though. We haven’t seen Superman team up with Bugs Bunny… yet.

    In the same vein, Marvel is now owned by Disney. As their characters would look very awkward and out-of-place teaming up with each other, I doubt they’ll go into that direction at all.

    In any case, I was as shocked and in disbelief as anybody when I first heard this news that morning, but after the details surfaced, I’m not concerned any more. It’s just a mutual-interest relationship to help each other sell their products better, and Disney can now appeal to the teens range better by creating Marvel-based cartoons to counter Warner Bros’ relatively successful DC-based cartoons.

    And as long as Marvel Studios is left alone to do what they can do, I think that now Marvel actually has a chance to get their characters back from all the various studios out there at some point. So we may look back at this as a very, very smart decision.

    So I vote that it’s good.

  17. One thing that would actually be cool in the comics now would see the venom or carnage symbiote take over Miley Cyrus or Jack Sparrow.

  18. I don’t know if this is going to turn out to be a good or bad thing but Marvel is on a roll with bringing the universe to the screen and if Disney wants to reap the profits from it they should leave it on the course its on. They need to understand that these characters matter to people and they don’t have to worry about whether or not a specific storyline has a built in audience (ie. Thor-Captian America-etc.) and let them follow through all the way to the Avengers. Big corp’s buy companies everyday but I honestly thought that Marvel would have been one of the last to sell out. Well I guess there’s nothing we can do to combat the almighty dollar but let’s just pray that the movies we’ve been promised won’t change into ultra pg versions, if they come out at all now.

  19. I have no worries about Disney kiddyfying Marvels characters. My concern would be that Disney has a reputation for being stingy with their budgets and doing cheezy special effects.

  20. Oh yeah. They like to hire unknown inexperienced actors too.

  21. one thing that could be potentially really cool if something is actually done with it is the merger of a franchise like Toy Story (with a new film in the making) and the integration of Marvel superhero toys! Could be pretty awesome, Buzz Lightyear look out!

  22. Yes, Disney does cheezy special effects. I think they are going to ruin these movies and stuff. I hate Disney, doesn’t matter I don’t get Disney in Canada. I rather see it in theatres instead of Disney the channel I don’t get. But America is selfish because they never let us watch videos that we don’t get till a year or two later on websites like CWTV and Adultswim. I get The CW where I live but yeah. I hate America they are selfish and they are like the only country without Health Care so that’s pretty bad.

    • Say what you will about us but at least what America does matters to the rest of the world. No one takes you Canadians seriously.

      • Said like the kid who screams for attention on the playground and needs the best toyz. Of course others notice!

  23. i think it won’t be too bad if Disney let Marvel go at the films the way that Marvel want. Super high budget superhero films would be awesome

  24. lol Brandon B,

    Being Screen Rant’s sole Canadian writer, I understand your bitterness at not being able to watch many videos online (notably MTV vids which always own me – especially since I need to write about them) but healthcare ain’t a topic we write about on this site.

    Chill, the Canadian way :)

  25. NOOOOOO! This is a abomination, DAMMIT, Marvel Universe was awesome, unlike DC, can’t believe some corporation bought Marvel…

  26. disney buying marvel means The Punisher will be wearing a purity ring