Is Disney Aiming To Purchase Hasbro Next?

Published 1 year ago by , Updated November 6th, 2012 at 6:48 am,

Avengers Transformers Crossover Is Disney Aiming To Purchase Hasbro Next?

On August 31, 2009, nearly a year after Iron Man put Marvel Studios on the map, Disney made the shocking announcement that it had acquired Marvel Entertainment for a whopping $4 billion. With the purchase, Disney had acquired a brand that featured a library of over 5000 characters that they planned to use to better target the young male demographic. And the timing couldn’t be more perfect as evidenced by this summer’s success story in The Avengers and its $1.5 billion haul from the worldwide box office.

Fast forward three years and Disney is at it again, taking the world by storm last week by announcing they had purchased Lucasfilm from George Lucas for just over $4 billion. Sound familiar? For the same price as Marvel, Disney now owned Star Wars with similar historical brand appeal and merchandising/multimedia potential. So, what’s next for Disney and their conquest to re-earn the boys market? Hasbro.

Only six days after the Star Wars deal – which is still the buzz topic in the industry – MTV has the scoop that Disney is now in early (yet reportedly serious) talks with the executives at Hasbro with the goal of adding them under the House of the Mouse. It took six months for the Disney-Lucasfilm deal to come together but they claim a Hasbro-related announcement could come at any time should things progress quickly.

Avengers My Little Pony Crossover 570x349 Is Disney Aiming To Purchase Hasbro Next?

The Avengers – My Little Pony Crossover

What that means is that in addition to owning the superheroes and supervillains of the Marvel library, and the Jedi Knights and Sith from the vast Star Wars fiction, Disney could one day add Transformers and G.I. Joe to the mix, and hence, would employ an even stronger grip on the Disney’s sought-after young male demographic, especially when it comes to the merchandising side of the business, specifically toys.

It’s an absolute no-brainer for Disney to make this move, should the rumor prove true. The Transformers and G.I. Joes already share space with the now-owned-by-Disney properties, from Transformers and G.I. Joe comics (there’s even a New Avengers/Transformers crossover series), to Hasbro toys for all of the above. Hasbro not only makes Star Wars and Marvel action figures (there are Star Wars Transformers toys – see below) but it owns the respective board game licenses as well.

Star Wars Transformers 570x233 Is Disney Aiming To Purchase Hasbro Next?

Star Wars Transformers Toy Sets

For us, the big question surrounds the film, television and video game entertainment implications from such a deal. 14 months after Disney purchased Marvel, they bought the distribution rights to The Avengers and Iron Man 3 from Paramount, the same studio which distributes the G.I. Joe and Transformers films. Would Disney then have to purchase rights for further sequels? Would they greenlight their own reboots of these key franchises? Would they move the related animated TV series to their own networks a la the Clone Wars?

If Disney is ready to spend big on expanding their brands and bolster their global entertainment strategies, we also wonder how far they’d be willing to go to reacquire key Marvel properties including Spider-Man from Sony Pictures and the X-Men/Fantastic Four from Twentieth Century Fox. Only time will tell how far this MONOPOLY will expand.

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Follow Rob on Twitter @rob_keyes.

Source: MTV

Ponyvengers art by Bufbaf

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TAGS: gi joe, transformers

79 Comments

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  1. This thread is full of people who I think actually use their brains. I feel at home :D

  2. Snake-Eyes: Agent of S.H.I.E.L.D., I could live with that lol

    • OMG! That’d be so hype! xD

  3. wasn’t Walt Disney a nazi?

    • No, you’re thinking of Mr. Rogers. Mr. Rogers or FDR- one of the two.

  4. I guess this means the next version of D&D (owned by Hasbro division Wizards of the Coast) will include Mickey Mouse and other monsters. ;)

    • I thought D&D dorks made up their own characters?

  5. Pleeeease let this happen, just so that they can fire Michael Bay and him throw a b**** fit. That would make me so happy!!!

    • We would all be happy :D

  6. Am I the only one bothered by Disney’s apparent lust to own EVERYTHING?

    • Disney went from obviously humble and virtuous beginnings to suddenly want “everything”… Disney has never been so aggressively business-minded in the past ten years. But it is of my opinion that Disney might be making a move on all copyrighted works. I see that. I hope others see it.

      I fear that my friends are in danger and must request Celestia’s guidance in this matter.

      *I quickly write to the Princess before returning to my comment.*

      That didn’t take her long… She said, “No.” Well, that settles it then!

  7. If I were Disney I would try to buy Nintendo next.

    • They could definitely finance better games, but I don’t see any reason to think Disney would actually make a good game. Especially since all the Kingdom Hearts games sucked.

  8. The Mouse is cornering the market on these intellectual properties, soon there won’t be anything left at the Universal Studios theme parks on top of the movie and toy money Disney will now control.

  9. It would be awesome if Disney bought Square Enix, since they own Kingdom Hearts. Imagine if Pixar makes a Final Fantasy movie.

  10. MONOPOLY, lol

    • No lol. The government is a monopoly…Disney is a massive corporation that still has plenty of competitors. As long as the products are good who gives a crap if they are a monopoly or not? I just want good entertainment. Maybe this will make other studios come up with original films.

  11. Does anyone else think that this is a bad idea…?

  12. I would seriously love to see Cobra Commander lead HYDRA, rename it COBRA, and launch an all out attack on SHIELD. Now that’s something I would love to see. Add in Transformers and Jedi being from another Cosmic realm and BAM! All out stupid badassery! xD

  13. Just the fact that I read Disney may buy back the rights from FOX for the X-Men movies, has put them back in my favor. If they do this & release a proper R rated Deadpool movie then they are 100% forgiven for PoP: Sands of Time & can do no wrong from there on out!! O_O

  14. Could this mean one day we’ll see a movie where Iron Man meets Optimus Prime and the GI Joe’s ?

  15. As much as I want to see a good Masters of the Universe movie finally come out. I’d much rather see Disney spend the money to re-unite the Marvel properties under one roof.

  16. How long until they go after D.C.?

    • Warner Bros. ain’t letting that go.

  17. Hi i am kavin, its my first time to commenting anyplace, when i
    read this piece of writing i thought i could also create comment due to this sensible article.