Every year, multitudes of people gather on a special Sunday night to watch the conclusion of the NFL season, the Super Bowl. The game has turned into a special event equating to a holiday for some thanks to the importance of the game, but for many, they are more interested in the commercials than the game itself. This has resulted in an incredible rise in marketing prices and creativity used for the Super Bowl, seen by many companies as an avenue to market anything to any demographic.
In recent years, these highly coveted commercial slots have been dominated by Hollywood and some of the year’s biggest upcoming releases. Last year, Captain America: Civil War, Independence Day: Resurgence, and Jason Bourne were some of the more notable movies marketed during the event. Now, with the big game just over a week away, we may have some idea as to which films could receive similar treatment.
Deadline is reporting that Disney, Fox, and Paramount are poised to be the biggest players, while Universal will have one ad and Sony taking advantage of (cheaper) pre-game advertising. The report notes that Disney will focus on two films, Fox on A Cure for Wellness and maybe an additional film, and the others unknown. The biggest absence is noticeably Warner Bros., but the article speculates that promotional partners could help bring any of their films into play.
So, now that we know what studios will be represented during the commercial breaks, the question then becomes what films will be featured. For Disney, the potential is there for them to go in a number of different directions. They could use this as an avenue to give Beauty and the Beast one final marketing push, but more than likely they will focus on Guardians of the Galaxy Vol. 2 and Pirates of the Caribbean: Dead Men Tell No Tales. If this is the case, don’t be surprised if Baby Groot and the re-emergence of Captain Jack Sparrow take center stage. This would however rule out Cars 3, Thor: Ragnarok, and Star Wars: Episode VIII – The Last Jedi, but the studio has plenty of time to push all of these later in the year.
Fox on the other hand has a number of films it could feature in addition to A Cure for Wellness. Obviously, this would be a big opportunity to further promote Logan, but Alien: Covenant is also rapidly approaching. If Fox drifts from either of these candidates, they still have intriguing possibilities. War for the Planet of the Apes could very well get a quick spot, or this could be used to give an early teaser for Kingsman: The Golden Circle.
Paramount will mostly likely focus on Baywatch or Transformers: The Last Knight, unless Ghost in the Shell takes the spot to announce the arrival of a new trailer. Universal could also go in a number of ways with The Mummy, Despicable Me 3, and The Fate of the Furious looking to be prime candidates for a push. Sony meanwhile could use their time to promote Spider-Man: Homecoming or give the first look at The Dark Tower. Movie fans will have to watch the game to see what exactly drops, but stay tuned to Screen Rant for updates on all of these projects.