Disappointing Tron Legacy Event Presents Cool Teaser

Published 4 years ago by , Updated July 1st, 2014 at 10:06 am,

tron legacy teaser trailer screening arg Disappointing Tron Legacy Event Presents Cool Teaser

Disney held an exclusive Tron Legacy event in five cities around the world this weekend where New York, Los Angeles, London, Toronto and Sydney all took part.

To apply for tickets to the premiere Tron Legacy event, you needed to be a member of FlynnLives.com,where I registered the night before the tickets became available. Unfortunately I was occupied and couldn’t sign up but Screen Rant writers Paul Young and Anthony Ocasio were on top of things and got me into the Toronto screening.

I was excited, as many were, to see what awesomeness Disney would show us and the most hardcore of Tron fans who’ve played along in the Alternate Reality Game (ARG). Unfortunately, the event was a massive letdown and it resulted in at least 3 of the 5 screenings full of disappointed attendees.

Here in Toronto, we arrived an hour early and there was already a line-up. Once we were seated after waiting and going through the security check, handing over our cell phones, we waited another half an hour until finally the lights dimmed. The presentation started, we watched a very cool teaser trailer, the lights instantly came on and we were rushed out. Wait… this is the big reveal that the viral marketing campaign was leading up to? A 2-minute teaser is what we all came and waited for?

There was no other footage shown and we were not allowed to watch the trailer again. Fans and bloggers waited and traveled for a 2-minute trailer that will likely be online this week and attached to Alice in Wonderland next weekend. What was the point?

At the Toronto screening of this event, at the Scotiabank Cineplex Theater, those who attended were very frustrated. There was a intense amount of negative reaction and many were shouting out as the lights immediately came on and on the way out. We were all given a “Flynn Lives” T-shirt but that didn’t make the “event” worth it. From what I’m told in some emails and from seeing the twitter reaction after wards, the London and New York screenings were met with similar negative reaction.

In my opinion, this was a fail in marketing as they upset loyal Tron fans and internet bloggers – not a good idea to promote a film early. Why not just release the trailer online? There was no extra exclusive footage shown so there was no real purpose to this.

scotiabank cineplex theater toronto Disappointing Tron Legacy Event Presents Cool Teaser

The Trailer Itself

The bright side to this is that what we saw from the Tron Legacy teaser was pretty cool. It started with some of the footage we saw at Comic-Con as we meet the main character, Sam Flynn, played by Garrett Hedlund. Sam of course, is the son of Jeff Bridge’s character from the original Tron. The focus of the teaser was on Sam’s journey to enter Flynn’s arcade, and hence, the Tron universe to find his father. “Flynn Lives” after all, is the tag line of the ARG.

We see Sam as a motor cycle owner and rider in real life (the movie’s real life, that is) and pulling off some neat stunts, foreshadowing what will become his ability to ride light cycles in the Tron universe.

Once we enter Tron, the footage shows off what the film is really all about: the visuals. The digital Tron aesthetic, the wicked cool background music and some cool tech and action shots are what will sell this movie. Do not expect much from the story.

There were also some first-looks of some of the new characters being introduced in Tron Legacy through some very brief shots of them and I totally dig the costumes. There were a few brief scenes of the Disc action but not enough. I believe that the event shouldn’t shown extended footage of some of the visuals of the Tron universe and more on the action.

Flynn Lives

Some folks in the audience were talking about another part of the ARG where on the FlynnLives website, there exists a page that requires 5 codes. They figured, since there were five cities involved in this event, that each would reveal one code and together they’d unlike what may be another stage of this viral marketing game. To see that page, click here. At the moment it is blank.

We didn’t get any code at ours and from what I’ve been told, there weren’t any given at the other screenings either so that will be something continued online for those interested.

Overall, it was a waste of an event and it didn’t fully serve its purpose. They said tickets were sold out at the locations but the New york theater had 30% empty seats and the Toronto screening seemingly had half the seats empty. Good thing, considering it was absolutely not worth going unless you were in the LA area to see their screening which was followed by a Q&A and second viewing of the trailer.

I’ve learned my lesson and won’t fall for this again, but the teaser trailer itself was cool; just a terrible way of premiering it. I will be seeing the movie in theaters and if you want to know why, check back to Screen Rant soon to see the new Tron Legacy trailer. There’s potential for a cool franchise for Tron.

Tron Legacy hits theaters on December 17th, 2010.

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14 Comments

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  1. That sounds like one of the greatest marketing fails of all time. They made you stand in line for two minutes! Everyone at these events should have made like it was the French revolution and you were storming the Bastille ready to slay the organizers of such a waste of eyeball usage. I shall personally boycott this movie as a show of defiance.

  2. Speaking of Tron, did anyone notice that the Australian speed skaters uniforms for the Olympics look like a Tron suit?

  3. In LA, we were really expecting more as well, and frankly, with all the over zealous film nerds in the theater, there could have been a Slayer-like destruction of the seats (ok, well that might be overstating it a bit) had we not gotten what we did. It wasn't just a Q&A, it was both Tron Legacy director Joseph Kosinski AND Tron director Steven Lisberger. Though for some reason, the people in the crowd were really not interesting in talking to Lisberger, and I never got called on to ask a question of him. We requested and got the second screening and those asking the questions got posters signed by the directors. We were all really surprised there was nothing more as well. The best part though was Disney is obviously very out of touch with their Tron fan base. To put it politely, they are a bigger crowd (and I am admittedly on the higher side of the scale of where I should be) and all they gave out were Large t-shirts. And these were hardly even real large shirts, they were more like large for a teen age girl or skinny emo boy size which seem to be so popular. As great a job as they did with the ARG last week, the ComicCon arcade last year and the mailing out of Bit toys to some (but not all) who went to ComicCon's arcade, along with the myriad ARG websites they have set up, Disney really dropped the ball yesterday. Something like James Cameron's Avatar 15 minutes of IMAX footage being screened last summer was what we were at least hoping for, though many in line expected. that film has now set the bar for advance previews like this and other studios need to realize that before they have people come down and end up leaving disappointed, and thus, writing things like your article.

  4. That's too bad Rob. Sounds like somebody dropped the ball in concept or execution. Is it possible something was related in the trailers involved in the marketing that you missed? The codes you speak of that shows up on the web page. Like the five postal codes for the locations the previews showed at would let you into the site once you put them into the page's input line or something…

    Example – M5V3M6 is the postal code for ScotiaBank Theatre. Of course you would need the other four codes to input too. The trailer would likely reveal the way to find the codes if its source is something else.

  5. I'll take any roller coaster over this, heh. And I don't know of any roller coasters involved in a viral marketing campaign/ARG that people participate on for long periods of time.

    They should of let me ride a light cycle home or something.

  6. So you're saying that Disney made you wait in line over an hour for something that was only a few minutes long?
    Was this for a movie trailer, or were you at one of their theme parks? ;)

  7. video on flynn lives main home page shows them finding codes on shirts handed out at july event!! people need to check the shirts!!! black light them!!

  8. So I imagine when all five codes from the Tees from the different cities are put into the website it'll be unlocked.?!
    Well Rob do you have four other friends from around the world willing to front you their codes??

  9. Interesting. I have the Toronto Tee so I'll have to look into it… I don't have a black light though, lol

  10. Stop in your nearest police station they should have one. Alternately, swing by Spencer gifts or a Tee shirt shop…

  11. Interesting. I have the Toronto Tee so I'll have to look into it… I don't have a black light though, lol

  12. Stop in your nearest police station they should have one. Alternately, swing by Spencer gifts or a Tee shirt shop…

  13. The reason NY's theater was 30% empty was because we had a damn snow storm, and I STILL got my family out of bed and went into the theater. Disney must have sent 15 people to basically hand out “Flynn lives” t-shirts and play the trailer. Between parking, NJ Turnpike and tunnel parking, I was already out $35 bucks just to go in. But after we were all kicked out of the theater after the whopping 2 minute trailer, I HAD to fork out the bucks to Avatar or my family would have lynched me. All in all, that two minute trailer cost me about $100 bucks, sleep and risky driving (in the snow). My youngest daughter is furious (she's 8) and so am I. I even bought the Tron DVD the night before to show the kids, so they would know what the movie is about, another $15 bucks. All in all,a terrible let-down. Even if they gave us a sneak preview to Alice (which was due out the next week) or paid for Avatar, it would have been better than turning on the lights and kicking us all out.

  14. made this shirt today http://www.zazzle.ca/pitcell_tshirt-23592079572… cause my bud is still peved about this!! but they have stepped up to the plate with this encom i.d. badge thingy lets see if they ship to canada!!! 2-3 weeks some peole have got them already thou!