M. Night Shyamalan hopes to terrify moviegoers (for the right reasons) with Devil, the first entry in the Night Chronicles trilogy, which is being produced but not directed by the Sixth Sense filmmaker.

Devil revolves around five pedestrians – played by Geoffrey Arend, Jenny O’Hara, Logan Marshall-Green, Bojana Novakovic, and Bokeem Woodbine – who become trapped in an elevator together.  A series of bizarre, violent events ensue thereafter, which eventually leads the group to believe that one of their number is actually the Devil in disguise.

Shyamalan devised the story for Devil, which was written into screenplay form by Brian Nelson and directed by Drew and John Erick Dowdle (Quarantine).  Both the trailer and official poster for the film prominently featured the phrase “from the mind of M. Night Shyamalan,” which has mislead numerous theater patrons into believing that he is the central creative force responsible for Devil.

Will the new horror/thriller conclude with one of Shyamalan’s signature twist endings?  Nothing in the new TV spots indicates that supernatural forces must be at work, so there could definitely be more going on in the plot than meets the eye at first glance.

Check out the new Devil TV spots below:

Devil could be an effectively claustrophobic thrill ride, with its single location setting and what looks to be a foreboding, mysterious atmosphere. Hopefully, it will be the kind of tightly-paced film that packs a lot of suspense and tension in a relatively short amount of running time.

How the film will fare at the box office is difficult to assess at this point.  Shyamalan’s name still has some clout, though his involvement could turn off a lot of potential customers.

Best case scenario?  Devil does moderately well during its opening weekend, and then – if it is well-received by the moviegoing public – good word of mouth will lead to it being a leggy cult hit.

Devil arrives in theaters in the US. on September 17th, 2010.