Marvel comics anti-hero Deadpool is often referred to as “the Merc with a Mouth,” an irony that was not lost on disappointed fans who saw his mostly-mute appearance in X-Men Origins: Wolverine. Perhaps to assure fans that he will be restored to his motor-mouthed self in his upcoming R-rated solo movie, the marketing team at 20th Century Fox has been steadily building a social media campaign around Deadpool’s particular brand of insouciance.
Recently we learned that three new trailers for Deadpool had received a mix bag of ratings, with two of them suitable for all and one of them not so much. One of those trailers will be a teaser shown in IMAX theaters ahead of Star Wars: The Force Awakens, and thanks an ABC promo pointed out by Deadpool creator Rob Liefield on Instagram, we now know that one of them will also be premiering on Christmas.
According to CBM, the trailer will be airing on ESPN during an NBA game on Christmas Day. The promo shows Kobe Bryant on TV in the background, which seems to indicate that it will happen during the Lakers vs. Clippers game airing at 10:30 PM PST. The game is a relatively high visibility one, given Bryant’s recent retirement announcement. Those who don’t particularly feel like sitting through a late-night basketball game to watch the trailer, though, can undoubtedly expect it to end up on the Internet shortly thereafter.
It has been nice to see Deadpool getting the marketing it deserves after the movie’s long road to production. Ryan Reynolds in particular has been particularly prolific in promoting the film via Twitter with a string of humorous tweets, like this one which features Deadpool posing seductively on a bearskin rug:
With all the hype and anticipation for the movie, expectations will be pretty high by the time it is finally released next year. Deadpool’s brand of cheeky humor has won him many fans among Marvel comics readers, and after the disappointment of his appearance in Wolverine, those fans would not be happy if they were presented with another dud. Hopefully the buzz being generated by the film’s social media campaign is a harbinger of good things to come.
Deadpool opens in theaters on February 12, 2016, followed by X-Men: Apocalypse on May 27, 2016; Gambit sometime in 2017; Wolverine 3 on March 3, 2017; and some as-yet unspecified X-Men film on July 13, 2018. The New Mutants is also in development.