After being stuck in development for many years, Deadpool is finally getting his own big screen superhero movie. Bringing back Ryan Reynolds from X-Men Origins: Wolverine as the Merc with a Mouth, Tim Miller directed the feature from a script by Paul Wernick and Rhett Reese (Zombieland). Deadpool will follow Wade Wilson as he undergoes an experiment that grants him new abilities – and a new take on the usual superhero approach to crime-fighting.
In keeping with the main character’s offbeat humor, the promotional lead up to the release of Deadpool has been less than normal. Wade Wilson’s trademark humor and fourth wall-breaking ways from the character’s comic book persona have been heavily featured in trailers, TV spots, posters, and other promotional videos. Now, new footage from Deadpool continues to highlight the R-rated humor and action that will be featured in the superhero film.
Twentieth Century Fox has released a full clip (above) of the scene in which Deadpool, Colossus (Stefan Kapicic), and Negasonic Teenage Warhead (Brianna Hildebrand) face off against Ajax’s (Ed Skrein) associate, Angel Dust (Gina Carano).
In another marketing push ahead of it’s February 12th release date, THR is reporting Deadpool will also have a major presence at this year’s Super Bowl. In addition to time for TV spots, Reynolds and T.J. Miller will be in Santa Clara, California to promote the film, along with stars from other Fox releases X-Men: Apocalypse and Independence Day: Resurgence.
There are a number of publicity stunts on the day of the game that are being kept under wraps, but the Friday before Reynolds will take over a food truck to hand out chimichangas (Deadpool’s favorite food) and the film will take over a locale near the football stadium – renaming it after Sister Margaret’s Bar from the movie – for an official press junket. Additionally, Deadpool will screen in downtown San Francisco, where sources told THR a number of football and other sports figures will be in attendance.
So far, Fox has been able to build a great deal of buzz around Deadpool with the film’s strange but brilliant marketing stunts that included using emoji to spell out Deadpool on a billboard and the rom-com bent on certain ads to play on the film’s February release date. Additionally, early reactions to the film when it was screened for fans have been overwhelmingly positive. Even the somewhat less positive buzz around Deadpool – being banned in China and a fan calling for a PG-13 rated cut for child viewers – has worked to generate more hype from fans of the character.
Of course, many of those fans still have a bad taste in their mouths from Deadpool’s last appearance on film, with his mouth sewn shut in X-Men Origins: Wolverine. But, from everything we’ve seen and heard about Deadpool, the movie will finally do the fan-favorite character justice in bringing the humor, personality, and action of the Merc with a Mouth to the big screen.
We can already see the affect Fox’s marketing is having on audiences, as Deadpool is tracking to make $50 million in its opening weekend – and that was even before he appears at the Super Bowl, so the film could potentially do even better. Between positive early reviews and predictions that the film will be a success at the box office, Deadpool is certainly on track to be a fantastic entry in the current trend of comic book movies.
Deadpool opens in theaters on February 12, 2016, followed by X-Men: Apocalypse on May 27, 2016; Gambit sometime in 2017; Wolverine 3 on March 3, 2017; and an untitled X-Men film on July 13, 2018. The New Mutants is also currently in development.