New ‘Dark Knight Rises’ Poster Features Gotham in Flames

Published 2 years ago by

dark knight rises movie poster New Dark Knight Rises Poster Features Gotham in Flames

Let’s face it: awareness for The Dark Knight Rises is widespread enough that Warner Bros. does not need to match Marvel’s marketing frenzy for The Avengers – or Sony’s ongoing public and viral campaign for Amazing Spider-Man.

Most moviegoers have already made up their minds as to whether or not they want (or, rather, intend) to see writer/director Christopher Nolan’s conclusion to his cinematic Batman trilogy; they just need to know the “when.”

That established pool of demand has allowed Warner Bros. to ease back on the furious “underground” (re: viral) marketing blitz it employed while cranking up the anticipation factor for The Dark Knight. Conversely, it has also allowed for a more unconventional approach to how the film’s trailers are designed, within the context of what has become standard for most blockbusters nowadays. Hence, we have been treated to previews that vary in style from a vague announcement trailer – to a final theatrical promo, structured as a cinematic crescendo.

Obviously, the effectiveness of said theatrical promos have varied – with the initial Dark Knight Rises teaser being the weakest, the final trailer best capturing the gravity and magnitude of Nolan’s film (while still being elusive about its content). The same could be said for the movie’s posters, including the latest one-sheet, which can be viewed below:

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dark knight rises poster 280x170 New Dark Knight Rises Poster Features Gotham in Flames

Although the latest Dark Knight Rises poster is decent, the second one-sheet teasing Bane’s triumph over the Caped Crusader remains the best (in this writer’s opinion, of course). That poster juxtaposed the image of a “broken” hero, as represented by his shattered mask, against a dark, gloomy rainy backdrop. In contrast, the third poster takes an opposite approach, teasing the subsequent rebirth of Batman (Bruce Wayne) – like a phoenix from the flames – even as the city of Gotham begins to burn and crumble around him.

Or maybe the artist behind this new one-sheet figured the original Dark Knight Rises teaser poster would look cooler with some fire and a giant Batman thrown in (your call).

The Dark Knight Rises stars Christian Bale, Anne Hathaway, Tom Hardy, Gary Oldman, Michael Caine, Morgan Freeman, Joseph Gordon-Levitt and Marion Cotillard. It is of course directed by Christopher Nolan, working from a script he co-wrote with Jonathan Nolan (based on a screen story co-conceived by David S. Goyer).

Look for The Dark Knight Rises to arrive in regular and IMAX theaters around the U.S. on July 20th, 2012.

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TAGS: batman, the dark knight rises

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  1. The Poster looks ok, similar to the Dark Knight one, but for some reason I dont feel to hyped about this movie as much as I was about The Dark Knight with the Joker, I mean I love this Batman Trilogy so far but maybe its because of the previews and trailers that have been shown so far doesnt really hype me up. When The Dark Knight Trailers were released they showed small scenes of the movie when The Joker was fliped over by the truck and Batman riding his Batpod up to Bruce Wayne ridding on his Lamborgini That was Awesome. Second the Flightmobile doesnt hype me up either, looks like a flying alien souccer flying in slow motion on the streets of Gothem. sometimes I even say, wow the Batjet looked way better in Val Kilmers movie then TDKR/ Seriously?

  2. I agree that the second poster trumps this one in terms of pure impact, but I still like this poster. TDKR is definitely still my most anticipated film of the year…with “The Hobbit”, “Prometheus”, and TASM providing close-quarters support. From that anticipation (and from previous experience), these four are looking like the best films of the year to me…

  3. There’s a few new character posters for TDKR. They look a lot better than this one IMO… maybe the article can be updated with them:
    http://www.comicbookmovie.com/fansites/JoshWildingNewsAndReviews/news/?a=60205

    • Very cool images, except Bane’s lol

    • beat me to it Avenger :) i kind of dig the daker catwoman one where she’s standing. Gives me hope that she wont screw this thing up

  4. There isn’t an “underground” when it comes to promoting a 300 million dollar film, and “viral” has long since been coopted by marketing companies.

  5. I hope they get into the origin of Bane. He’s the yang for Batmans ying. Polar opposite.

    His life was similar to Bruce Waynes. Orphaned & raised in a horrible prison learning how to survive as a child amongst murderers, spending years in solitary confinement, self taught at fighting and survival. He was experimented on and had his colleagues develop Venom based on those experiments a drug which increases his adrenaline, strength and resistance.

  6. I kinda like this poster. I admit that it’s not as, shall we say, artistic as the Indiana Jones/Star Wars posters, with the vintage drawings. And it’s definitely not the most creative “modern” poster I’ve seen.

    But that said, I disagree with whoever said that this poster is just the studio being lazy and reusing elements of previous posters. I think everything in this poster was done intentionally, blending all of the previous movies together. The coloring is reminiscent of Batman Begins. The picture of Batman and the explosions are reminiscent of The Dark Knight. And of course, the backdrop of the poster is clearly from the teaser poster of The Dark Knight RIses.

    I think this poster is intentionally calling to mind the previous movies and then showing how Batman will rise from the ashes, like a phoenix from the flames (I saw someone say that here earlier). Hence the title, A Fire Will RIse.

    So, that’s my two cents on this poster. While it’s not my favorite, (I liked the previous 2 for TDKR much better), I still like it and appreciate what they were trying to do, even if it was poorly executed.

    • Some more symbolism in this poster that I read about on threads at batman-news (while rifling through the comments of “this is the worst made poster of all time. My 3 year old can do better.”) :

      -Batman’s mask completes the batsymbol.
      -The wings of the batsymbol look a lot like angels wings on Batman
      -You can’t see Batman’s eyes (I think this might have been mentioned by Sandy.)

      All of this seems to point to Batman dying and becoming a symbol. He seems to have angel wings, watching over the city, being the symbol. Or maybe I’m reading into this too much.

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