Warner Bros. has officially announced the start of production on Chris Nolan’s third Batman film, The Dark Knight Rises, and it seems the studio is following in the footsteps of The Dark Knight by also starting an intriguing viral campaign that will likely keep fans of the franchise both guessing about the movie and joining in the fun as the Dark Knight edges closer to theaters.
Today we have the first details on the The Dark Knight Rises official site, plus some neat little secrets about the viral campaign that reveal an awesome treat: the first image of Tom Hardy as Bane!
The TDKR official site has two URL’s – you can either visit thedarkknightrises.com or thedarkknightrises.warnerbros.com to gain access. Right now there isn’t much there except a black screen – however, you will be greeted by an audio file that is basically a group of people chanting some mantra that we cannot yet make out. However, we don’t expect it will be too long before more tech-savvy users filter the audio to give us a better sense of what’s being said.
If you happen to BE one of those tech-savvy users, you can grab the audio being played on the site by going HERE. After a few repeated listens, the immediate questions that jump to mind are:
- Are these Gotham’s citizens cheering for their Dark Knight?
- Could it be prisoners in the infamous prison where Bane (Tom Hardy) was born and raised? (Our bet.)
- Could it be the mantra of the League of Shadows, the nefarious group from Batman Begins who many are speculating will return for TDKR?
- Is this chanting something else entirely?
One thing we do know for sure: with a Nolan film you never know for sure until Nolan tells you for sure. Until then it’s all guesswork.
Dark Knight Rises Viral Game
One of the best things about The Dark Knight were the viral games that allowed millions of fans to participate in the movie’s marketing, often yielding sweet promotional goodies like first images of The Joker or audio files of Heath Ledger’s “Joker voice.” The Dark Knight Rises is following suit, releasing it’s first official image in a very unique way.
The game is simple: Head over to Twitter and send a tweet with the following hashtag attached:
Doing so will have your Twitter Avatar added to a collage that ultimately reveals the first official image of Tom Hardy as Bane! Check out the Bane collage (which your avatar pic can be a part of) by going HERE.
If you have no interest in the game, simply check out the finished image below ;-)
(CLICK TWICE FOR HI-RES)
So let’s hear it: How does Hardy look as Bane and are you excited for another fun and engaging Batman movie viral campaign?
BONUS – For a quick read on everything we know so far about The Dark Knight Rises, go HERE.
The Dark Knight Rises in theaters on July 20, 2012