‘Dark Knight Rises’ Features 100 Minutes of Action; New Billboard Promo

Published 3 years ago by

dark knight rises action imax Dark Knight Rises Features 100 Minutes of Action; New Billboard Promo

A number of fans have complained that the majority of Warner Bros.’ marketing for The Dark Knight Rises has failed to get them excited for Christopher Nolan’s final Batman movie (advance ticket sales say otherwise, but moving on…). It appears the studio has really just been holding back on revealing too much from the film until “the last minute,” as several rip-roaring trailers and TV spots for TDKR have been released over the past month (forcing the naysayers to back off).

Last week, Nolan’s trusted Oscar-winning, director of photography, Wally Pfister, spoke about The Dark Knight Rises (and the art of visual storytelling, in general) at this year’s Campus MovieFest. Based on what he had to offer: the Batman trilogy finale will pretty much own the term “epic,” by the time the film’s end credits roll.

Pfister offered several juicy tidbits about both TDKR and filmmaking in general, which members of the audience were quick to share online via Twitter (hat tip to CBM). Here are some highlights from the cinematographer’s talk:

  • The Dark Knight Rises features an hour’s worth of action sequences and set pieces shot in IMAX.
  • In total, the film includes some 100 minutes of close-quarter combat scenes, chase sequences, aerial battles, street warfare, and more.
  • As much fun as spectacle is, “The STORY should be your focus, first and foremost. Then, interpret it visually. Not the other way around… You must be willing to honestly critique your own work. Until you can say, ‘This is effin good’, keep going.”

Dark Knight Rises‘ official running time is listed as 2 hours and 45 minutes (with credits); that leaves around an hour for pure plot and character development in Nolan’s film. There’s reason to expect that the action in TDKR further fleshes out the film’s various players (as is true with all great superhero movies). The characters’ personal qualities and ethical stances – be they self-serving or willing to sacrifice for the greater good - will be best illustrated when all hell breaks loose (see: the last 45 minutes of The Avengers).

For more TDKR marketing material that alludes to an impressive climactic chapter in Nolan’s Batman saga, check out this photo of the film’s promotional billboard (via Keith Calder):


dark knight rises billboard 280x170 Dark Knight Rises Features 100 Minutes of Action; New Billboard Promo

Moreover, Pfister’s revelation really drives home the idea that Dark Knight Rises brings everything full circle in Nolan’s Batman trilogy (both literally and figuratively).

Batman Begins dealt with the origins of Bruce Wayne (Christian Bale) as the Caped Crusader, whose emergence symbolized the beginning of a new age for Gotham City. The Dark Knight expanded upon that foundation, as Batman’s defeat of The Joker ushered in an era of peace for his troubled city, founded on the falsehood that is Harvey Dent’s legacy. In TDKR, of course, that lie comes back to haunt all the residents of Gotham – as its people must step up and join forces with their shadowy guardian, in order to defeat Bane (Tom Hardy), and truly bring peace to their city.

You surely have you own interpretation of the thematic arc in Nolan’s Batman trilogy – so feel free to share your thoughts in the comments section.

The Dark Knight Rises in theaters on July 20th, 2012.

Source: Wally Pfister [via CBM]

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  1. This is something of an extension of the post I responded to neil. The points that neil brings up are basically all valid. But, he is forgetting an important point. The name of the site is Screen Rant. The name itself implies that individuals are going to go off on some kind of tangent — even about a movie that hasn’t been released to the public. The studios tease us with various trailers and clips, trying to build up a frenetic market of potential movie visitors. The studios use separate houses to take the movie and edit it down to a few visual bites. Some outcomes are better than others. Personally, I haven’t felt my blood quicken at watching any of the BMR clips, but the same may have been true for earlier Batman films. I just don’t remember. I think my adrenaline was higher because the first two Batman films were — just newer stuff. I’ve become (perhaps) overally acquainted with the Batman franchise under Nolan, and I do not know if he can manage the same thrills as his previous efforts. I scrutinize the trailers, trying to get a sense if the director is taking us someplace we have never been. I don’t get this sense. That is not a huge negative. Where he has taken us before has been fascinating, so even if the ground seems familiar, it’s bound to be more “heart pounding” than the majority of films that get released. But, some individuals miss the “fun” of visiting sites like Screen Rant. The whole point of a blog like this is to release pent-up emotions — fears, unqualified biases, praise and negativity. Yes, we could all sit quietly, with hands folded, until the film is actually released, but then there were be no outlet for unbridled speculation. Is the speculation silly, even ridiculous? Perhaps. But, it gives a place, an opportunity for all the “nerds” to rant about what may be bothering them. And this ranting does not go unnoticed by the studios. They read this material and make adjustments to their film based on the qualitative and quantitative measure of pre-viewer reactions.

    • Preach Randal Preach!

  2. One other thing.. this is all subjective from our own personal wants and needs. This high horse crap about people being insecure and having too much time on their hands is.. well, comical. So, if someone logs in to give their *ahem* 2 cents, then they have nothing better to do, BUUUTT, a reply to said comments means the replier…….??

    Speaking for myself, the trailers are meh. The trailer for Taken II had better action pacing to me. Maybe because I love watching cats get punched in the grill then double tapped and all from an angle where I can see it happen. Instead of an eyebrow and a knuckle.
    I’m going to see the new batman because I’m a geek and my wife really really loves the series. I’ve never watched any of them again after a second viewing.
    Now, if they’d shown Bats and Bane going hand to hand for a few seconds and Catwoman who makes me want to go through my sock drawer, then I’d probably have a bit of excitement built up.

    About the Avengers not having drama or folk being worried for the characters… really? LOL. I can’t say that I’ve ever been to a comic book themed flick and worried for the character. Is Spider-Man going to be eaten by the Lizard?? I sure hope not, lets watch with baited breathe. Pfft.

    Well, I’m done ranting.. and I think I may need to check the clock to see how much time I wasted so I can ask my boss for more work since I “Obviously” don’t have anything better to do.