Marvel Studios films are all but guaranteed hits at the box office right now, and its television projects have become increasingly respected, critically-speaking, over the past year. That change in general outlook was helped by the Netflix series, Daredevil – and this week’s release of Jessica Jones on Netflix seems to have just as much excitement behind it.
Marvel’s definitely taking notice, and is adding the stars of its two Netflix series to date to some of its games. Not only that, but the company is trying to make it clear to fans that these are the heroes from the Netflix shows, so that players will know what to expect.
Mashable is reporting that Daredevil and Jessica Jones are being added to two of Marvel’s current mobile game offerings, Contest of Champions and Marvel: Future Fight. The Contest of Champions addition is the most notable, since it will not only add the characters but also a new story set in Hell’s Kitchen that will feature the two as the primary protagonists. Future Fight will just be adding Jones, as Daredevil is already a playable character in the game. Both games will feature versions of Jones based on Krysten Ritter‘s portrayal of the character.
The really interesting thing about this isn’t the fact that the characters are being added to the games, but that they’re being linked directly to the Netflix shows. The games will actually have descriptions of the characters with links that players can follow to the shows on Netflix, allowing those who aren’t aware of Daredevil and Jessica Jones to check out the shows. The cross-promotion isn’t likely to have a big impact on Netflix’s bottom line, but it’s possible that at least a few people might pick up trial memberships to check them out.
This sort of promotion isn’t new, of course; characters who are set to appear in new shows and movies often make more appearances in comics, games and other media in advance of release. The neat part about this is that they’re not just referencing the characters but are specifically featuring the Marvel Cinematic Universe versions of the characters. Usually it’s just the mainstream comic version that makes an appearance.
Some fans might think that the references are too blatant, of course, especially when linking to the more mature Netflix shows from inside of mobile games. While one would hope that parents would monitor what children watch on services like Netflix, it’s possible that some kids could try to access the shows through the game even if their parents don’t want them watching. The question remains of how large of a problem this actually is, though.
Daredevil Season 1 is now available on Netflix. Jessica Jones will be available starting November 20th, 2015, followed by Luke Cage Season 1 and Daredevil Season 2 in 2016. Both Iron Fist and The Defenders will arrive sometime thereafter.