Cloverfield Box Office: Will It Be A Record Breaker?

Published 6 years ago by , Updated February 9th, 2012 at 9:54 pm,

cloverfield box office Cloverfield Box Office: Will It Be A Record Breaker?[UPDATE: It looks like the final for the 4 day weekend puts Cloverfield box office at $46MM. That's an all time high for January dollar-wise, but inflation adjusted and by attendance it doesn't topple the Star Wars Special Edition re-release or Titanic.]

It’s looking like Cloverfield may either come close to, or may actually break the 4 day box office record for January. It’s a 4 day weekend due to the Martin Luther King Jr. holiday (I refuse to abbreviate that to “MLK”).

Dollar for dollar it looks like it’s going to be a no-brainer and will surpass the current record holder Titanic. Back in January 1998 the big T brought in $36MM over the 4 day weekend and right now Cloverfield is tracking to come in somewhere between $40 and $50MM (I’m betting closer to 40).

So why do I say “may” break the record? Because I believe that to do a true “apples to apples” comparison when it comes to a recent movie breaking the box office record of a movie that came out 10 years ago, you have to factor ticket price inflation into the number. If the average price of a ticket for a movie in 1998 was $4.69 and today it is $6.82 (those estimates come from Box Office Mojo), a movie today could break a record set by a movie back then even if 30% fewer people show up to see the movie.

So how much does Cloverfield have to bring in this weekend to really break that record?


$52.4 million.

Now considering the way it’s tracking, that’s not out of the question, but it’s not a “lock” either. According to the Cloverfield discussion following my review, while most people who’ve taken the time to leave their thoughts on the film loved it, those who didn’t, really hated it.

I have read about many instances of people leaving the theater during the movie due to feeling queasy due to the camera work plus it seems that a lot of folks just don’t seem to “get it” and wanted something more conventional including more screen time for the monster and an explanation of what was going on.

Unfortunately I didn’t put this in print at the time, but after seeing the movie I did predict that audiences were going to be split on this movie.

The film is being rated pretty high over at Rotten Tomatoes, with a 77% positive overall rating and a 69% positive for their “cream of the crop” reviewers. And over at IMDB.com, where the ratings represent more of the “average joe” it’s sitting at 8.3 out of 10 (although I often disagree with the consensus over there).

When the final numbers are posted Tuesday I’ll let you know what they are.

Oh, and I can’t help but point out that in its opening weekend, here in the U.S. Cloverfield will earn probably as much as the God-awful Aliens vs Predator: Requiem has since its opening almost 4 weeks ago. So for those of you that slammed my review and have been defending that POS as “an awesome movie” – put that in your pipe and smoke it.

Get our free email alerts on the topics and author of this article:
TAGS: cloverfield

13 Comments

Post a Comment

GravatarWant to change your avatar?
Go to Gravatar.com and upload your own (we'll wait)!

 Rules: No profanity or personal attacks.
 Use a valid email address or risk being banned from commenting.


If your comment doesn't show up immediately, it may have been flagged for moderation. Please try refreshing the page first, then drop us a note and we'll retrieve it.

  1. I agree.

    It only took like 30 mill to make it. It’s going to be a profitable movie no matter how you cut it. By the time it’s all over, I think the outcome will be nice.

  2. Well, the friday box office numbers are in http://news.fantasymoguls.com/originalcontent/2008/01/weekend-estim-1.html and it looks like Cloverfield is headed for a $54.75 million weekend.

    WOW! This is surpassing even my expectations I thought Paramount would be celebrating if Cloverfield got 30 million but $45million+? If this movie got this big being released in January with very little traditional marketing imagine what it could have done if it was released in the summer with a huge marketing campaign. Guys get ready for a sequel.

  3. I’ve got an article coming out tomorrow regarding a possible (and highly likely) “Cloverfield” sequel, so keep an eye out for it.

    Vic

  4. Actually, it seemed that the audience I watched it with was divided as well, oddly enough by where people were seated.

    The ones closer to the screen were the ones who were more likely to get up and leave (we had about 3 groups do this at my showing), while those of us sitting further back and who watched the whole film actually applauded in approval at the end. It’s really shaping up to be one of those movies that people love or hate without any middle of the road opinions.

    As for a sequel, I don’t know what you could do. The concept of having “found footage” is a gimmick that only really works once, and making a documentary based on the footage of the original is bound to stink much in the way the sequel to Blair Witch bombed. There’s really nowhere else to take this concept that wouldn’t damage the impression of the first. The uniqueness of the film would be lost, and that’s among the better qualities of the film.

    And Vic, since you seem more connected to movie news in general, any word on if/when/how Michael Giacchino’s music that plays over the end credits will become available for purchase? I loved the music – thought it was a perfectly boiled down thematic “essence” of city-stomping monster films.

    Wanted to put it on my Itunes list, but can’t find it yet.

  5. Sorry, I don’t know but it really loved “Roar!”

    I would just keep an eye out on Google or Amazon by searching “Cloverfield soundtrack.”

    Vic

  6. Vic, you’ve adjusted for money but not for run time. Wasn’t Titanic over twice as long? I’ve repressed those memories. I only know that it was the most overrated film of all time.

  7. Ah, good point Jim. Titanic was well over twice as long as Cloverfield.

    Of course we could break it down further to number of screens as well where Cloverfield is playing at 23% more theaters than Titanic was.

    Vic

  8. Id be surprised if they produce a soundtrack. There was only one song in the entire film.
    ^
    I can also see how a sequel would tarnish the originality of this film.
    ^
    My initail thought on a sequel would be another lost tape of the same event. With different characters in the same city. Perhaps you could even catch a glimpes of the heros from the first film???
    ^
    During my veiwing, nobody got up and left but at the end there wasn’t applause it was more like getting off a rollercoaster ride…
    ^
    Oh and btw, nobody made a sound after the Star Trek ^
    trailer…
    ^
    I’m sure at this point this film will break records especally if ther counting it as a 4 day weekend.

  9. Of course they’ll sell a soundtrack, if nothing else it will include ALL the music in the movie during the party and the credits music: “Roar.”

    I was actually stunned at the number of songs listed in the credits!

    Vic

  10. Oh I totally forgot about the party tunes. :)

  11. This film is all over the media tonight. Its made its money back in 40 hours. That’s pretty impressive.

  12. I disagree,

    Cloverfiled 2 should be automatic. But it has to be big budget (think transformers.) This movie was awesome but I understood the direction he was taking. This was the setup to the real movie. The next movie could start with the monster being lost and we are trying to find it. We code name the monster “our Godzilla name” and the movie starts by you realizing you were the “government agent” watching the “found” film for the first time.

    THEN bam! were off.

    Just my 2 cents

    freakadeak

  13. lamar, interesting setup for a new movie.

    i don’t know if i’ve said this already, but i refuse to call the monster “clover.” even if it’s a baby, that is just too foo-foo for me.