Weekend Box Office Wrap Up: October 28, 2012

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Box Office Oct 28 Cloud Atlas Weekend Box Office Wrap Up: October 28, 2012

This weekend’s Halloween box office should have been filled with its fair share of treats, but instead most of the new films were met with a trick.

Ben Affleck’s Argo claimed the top spot this weekend (resoundingly) with $12 million. While Argo couldn’t take the number 1 spot last weekend, its strong holdover attendance week-to-week has kept it in contention for three weeks running. The film, based on a real life CIA rescue operation during the Iran hostage crisis, is now at $60 million in domestic grosses.

Following along in a similar fashion is Sony’s animated film Hotel Transylvania, which jumped back up to the number 2 spot in its fifth weekend with $9.5 million. The mash-up monster movie has been doing extremely well, and it once again used a relatively slow weekend to jump back up a few spots. To-date the film has grossed $130 million.

Nipping right at Hotel Transylvania‘s heels is the first new movie of the weekend, Cloud Atlas (read our review), with $9.4 million. The bold adaptation of David Mitchell’s novel was going to be a tough sell for Warner Bros. regardless – what with its six distinct storylines and genres – but an opening weekend under $10 million is not good.

Directors Lana and Andy Wachowski and Tom Tykwer crafted something that many critics (including our own Kofi Outlaw) believe is worth experiencing, but audiences nonetheless weren’t all that interested. There’s no listed budget for the film, but considering the ambitious nature of the project and the star power involved it’s hard to imagine Warner Bros. will recoup their entire investment.

Paranormal Activity 4 drops to the number 4 spot this weekend with $8.6 million – a far cry from its $30 million opening weekend. While each entry in the franchise (save for the first one) has experienced a major drop-off between its first and second weekend, those other films opened considerably larger than PA 4. By no means is the series dead – this fourth film has accrued $42 million in total grosses off a $5 million budget – but it has presumably begun a trend downward.

Coming in at number 5 is Silent Hill: Revelation 3D (read our review) with $8 million. Though very few moviegoers expected a sequel to the 2006 film would be made, Open Road Films moved on undeterred and hoped that, at the very least, this film could duplicate the first’s $20 million opening weekend. Unfortunately, $8 million (off a budget of $20 million) isn’t going to cut it, especially when the added boost of 3D tickets is there as well.

Box Office Oct 28 Silent Hill Revelation Weekend Box Office Wrap Up: October 28, 2012

Taken 2, Liam Neeson’s return to the role that reinvigorated his action career, is this weekend’s number 6 film – although that could change considering early estimates put it at $8 million as well. Now at $117 million to-date, a compelling case continues to be made for Taken 3, even though the series has already stretched credulity a bit too far.

Kevin James’ Here Comes the Boom is this weekend’s number 7 film with $5.5 million. Though several new movies have opened around it, the MMA comedy continues to hold its spot in the top 10, and has now raked in $30 million in domestic grosses.

The horror film Sinister comes in at number 8 this weekend with $5.07 million, which brings its total grosses up to $39 million. Like Paranormal and Silent Hill, Sinister had its best chance at grabbing a large portion of the box office during this Halloween weekend. Nonetheless the film should be counted as a success considering it only cost $3 million to make.

Coming in at number 9 is Alex Cross with $5.05 million, which brings the movie’s total to just under $20 million in domestic grosses. Tyler Perry’s films – those he produced, wrote, directed, and starred in – typically don’t do well in their second weekend, but considering Alex Cross debuted last weekend to less-than-stellar numbers this should nix any chances of a sequel.

Paramount’s oddball comedy Fun Size rounds out the top 10 with $4 million. The film, which was tailor-made for this weekend’s Halloween audience, barely had any marketing and came seemingly out of nowhere. Working off a reported $14 million budget, the film will be lucky to make back even half that.

chasing mavericks Weekend Box Office Wrap Up: October 28, 2012

Though it didn’t crack the top 10, the film Chasing Mavericks also debuted this weekend, and pulled in $2.2 million. Starring Gerard Butler and newcomer Jonny Weston, the film is based on the true story of Jay Moriarty, a Southern California surfer who dreamed of taming mammoth waves called mavericks. Unfortunately, the rocky seas of the box office were too much for the film.

In international news, the 23rd James Bond film, Skyfall, opened huge in the UK, smashing opening weekend records previously held by Quantum of Solace – the 22nd James Bond adventure. The film, which opens in North America in two weeks, opened to $32.4 million in UK theaters, which is the largest opening for a 2D film and is second only to Harry Potter and the Deathly Hallows Part 2 overall.

Including Britain, the film raked in $77 million this weekend across 25 different markets. Does this mean Skyfall will open huge in the States and deliver James Bond’s biggest opening weekend debut? We’ll just have to see.

Source: Box Office Mojo

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  1. We need more mvies starring bald-headed superheros like Bruce Willis or Vin Diesel.

  2. I don’t think it’s just the complexity of the story that is averting people from Cloud Atlas — I remember back in 2007 my friends and I wanted to see Grindhouse, but we couldn’t find the time to watch 3 hours of movie.

    • its a 2 hour 45 minute movie last time I read… Thats a Dark knight rises time span and 10 minutes longer then a transformers movie.

      • It’s 2hrs and 52 minutes long, but that’s not why it flopped. Firstly, Tom Hanks is no longer a box-office draw, I believe his increasingly vocal political views have put off many people, his individual choices of movies haven’t helped either, secondly, Andy and ‘Lana’ (don’t call me Larry) Wachowski are tainted goods in Hollywood now – the huge creative disappointment of the ‘Matrix’ sequels, plus the colossal commercial bomb that was ‘Speed Racer’ has seen to that, and that was even before this weekend’s catastrophic numbers – they could coast on the deserved legacy of ‘The Matrix’ for only so long, the effect of which has long run out, and thirdly, despite a brilliant and evocative extended trailer, Warner Bros didn’t know how to market the film and audiences didn’t know how to take it… all of which added to it’s eventual crash and burn, at least, in the North American market (it’ll likely do better in Europe and Asia).

        Whatever you think of the merits of ‘Cloud Atlas’ – for it was a bold, daring, and creatively risky noble failure if anything – it will likely garner a sizable cult following once it hits home release, and box-office under-performance doesn’t mean the film itself was a failure; ‘Watchmen’ barely broke even at the box-office in 2009 and that was one of the best genre films of recent decades!

        But with two major creative disappointments (but commercial hits), and now two commercial flops on their record, it’ll be interesting to see where the Wachowski pair go from here, if Warner Bros will proceed with ‘Jupiter Ascending’, and if they do, what level of control and creative influence they’ll exert over it to maximize it’s eventual box-office potential, I don’t think even the Oracle herself could predict how this particular saga’s going to end…

        • You know that makes way more sense then “The story telling is too well defined” or “Its too long… AIN’T NOBODY GOT TIME FOR THAT!” (lol youtube refrence)

          But truth be told im seeing it here really soon and its the only Tom Hanks movie i actually wanna see.

        • @ Northern Star, I hope this means that there’s absolutely no realistic chance of the Wachowski siblings directing Justice League.

          • You’ll be pleased to know that the Wachowski’s themselves have effectively nixed that rumor, they were asked about it in a recent interview and (more or less) said they weren’t interested in making someone else’s superhero movie. And besides, they’ll be occupied with ‘Jupiter Ascending’ for at least the next eighteen months…

  3. Cloud atlas was great :)

  4. To me it sounds like Atlas’s problem is it’s timing. It would of done way better in the winter season or in the summer.

  5. I’m surprised Could Atlas did so poorly… promotion for the movie was crazy last week.

  6. The Wachowkis haven’t done anything good since Matrix. No wonder this movie is a flop too.

    • See, I disagree…Yes, “The Matrix” was excellent (the sequels? Not so much), but I also found “Speed Racer” quite entertaining. The movie is so disliked and gets so much hate, but I can only assume, logically, that people simply never liked the anime upon which it was based. The film was EXACTLY a live-action translation of Speed’s animated adventures…about as close to living animation as humanly possible, PLUS it kept the tonal qualities and precise (if goofy) characterizations of the cartoon.

      As for “Cloud Atlas”, I will be going to see it this week after work or next weekend, at the latest. It looks interesting, and I enjoyed Kofi’s review of it. For that person who said people weren’t going to it because of Hanks’ political views, I doubt Joe Schmo off the street (the average moviegoer knows or cares ANYTHING about his political views). If you base your movie-watching purely on the views a person holds or the way they live they live their lives, then, you probably would not want to see any Tom Cruise or John Travolta films (Scientologists), Mel Gibson (drunkard anti-Semite), Arnold Schwarzenegger (adulterous politician), Clint Eastwood (same boat as Hanks), Susan Sarandon (political activist), or COUNTLESS other films starring actors with whom you do not agree, in whatever way. What a sad way to live…(BTW, Don’t get me started on all of the loud-mouthed singers and athletes you’d have to ignore or even boycott if you meant to stick to your moral “high ground”).

      That said, of course, there are many people with whom I disagree, but I see them (or listen to them…or whatever) for wholly different reasons…and enjoy doing so.

      • Sigh…

        *(the average moviegoer)…no parenthesis after “political views.

        **should be only ONE “they live”

        Butterfingers… :(

    • @ polokem, in addition, while it doesn’t seem to be all too well-known, the word is that the Wachowskis stole the idea for the Matrix.

  7. Skyfall is terrific, do yourself a favor and go see it. If only to wash away the bad taste left by Quantum of Solace.

  8. Perhaps, and I’m only guessing here, but is it possible that a predominate Christian country has no interest in a story centered around Indian beliefs in Reincarnation? Not that it isn’t an interesting concept but there’s nothing more personal or loaded than your belief in your survival. It might smack of too much evangelism in disguise to appeal to the taste of most. Personally I’m too busy at this time of year. I’d rather go during the week anyway to avoid the crowds. the argument of bad timing for a blockbuster release could be made too. Plenty of sports events around and bars to watch them in. I guess those theories might get an acid test with ‘Skyfall’ in a couple of weeks but then the World Series will be long over too…

    • The World Series was over before it even started. Now you only have football and the start of the NBA season to go for lol as for me, I can’t wait to see Skyfall.

      • Yeah lol, your right about that. Just as well, I think winter is coming early and ‘Skyfall’ tops my list of movies to see…

    • I think you hit the nail on the head old man. The subject matter is not going to appeal to the masses.

  9. I honestly think we should have polls released where people can explain why they did or didn’t go and see a particular movie so the studios know how to better market or release movies at a time of year where they’re guaranteed success.

    We haven’t had a single ad for Cloud Atlas over here in the UK so far but I can pretty much assume that it will do poorly here too. It’d be a shame and would make studios a little anxious about adapting books in future and as somebody who writes myself, that would be terrible for everybody.

    Then again, Melancholia apparently did poorly from what I recall and despite wanting to see it on release and still not getting the chance, that was also a big gamble that flopped commercially.

    • Dazz, you haven’t seen any advertisements for ‘Cloud Atlas’ in the U.K. because it isn’t out in the U.K. until February or March…

  10. It does not surprise me Cloud Atlas isnt doing well. It may do better in the weeks to come but I do not see it do that well in the theater. It will be a rental for me.