SR Pick [Gear]: Cine-Mask Lets You Watch 3D Movies as an Autobot

Published 4 years ago by , Updated February 15th, 2014 at 4:35 pm,

hasbro cine mask SR Pick [Gear]: Cine Mask Lets You Watch 3D Movies as an Autobot

There have been quite a few inventions throughout history that came from an idea so simple people had a “slap-the-head” moment – thinking, “Why didn’t I think of that?” The Snuggie, the Pillow Pet, the Pajama Jean – all these things were so mind-numbingly simple (and popular) that it makes you wonder why someone didn’t think of them sooner.

Such is the case with the Cine-Mask, a new toy from Hasbro that replicates the face of Optimus Prime and Bumblebee from the Transformers movie franchise. The toy is simply a mask that kids (or socially awkward adults) can wear to make themselves look like the wise leader of the Autobots or Sam Witwicky’s alien protector but here’s the “slap-your-head” simple part – the masks have 3D lenses in the eyeholes making them fully functional when watching a 3D movie in the theater!

Hasbro has plenty of merchandise coming out to promote Transformers: Dark of the Moon and you can read all about them HERE but check out the description of the mask below – followed by the pictures:

Approximate retail price: $9.99: Ages: 5 & up; Available: 5/16/2011 – Get ready for TRANSFORMERS role-play masks that are “MORE THAN MEETS THE EYE!” New to the TRANSFORMERS line, fans can gear up and roll out with the TRANSFORMERS CINE-MASK 3D Masks for an all-new, one-of-a-kind experience. Each role-play mask – offered in OPTIMUS PRIME and BUMBLEBEE styling – functions as a “battle mask” to play out the TRANSFORMERS fantasy as one of these AUTOBOT characters. Each mask is also equipped with built in RealD 3D lenses that allow fans to watch any RealD 3D compatible movie! Each mask sold separately.

optimus prime cine mask SR Pick [Gear]: Cine Mask Lets You Watch 3D Movies as an Autobot

Click the image for a HiRes version

bumblebee cine mask SR Pick [Gear]: Cine Mask Lets You Watch 3D Movies as an Autobot

Click the image for a HiRes version

I think Hasbro and other toy manufacturers will miss a huge opportunity if they fail to capitalize on this simple-yet-fun idea and make 3D movie masks for other superheroes such as Iron Man, Batman, Green Lantern, Captain America, and Darth Vader. At only $10 a piece, I would expect to see these Cine-Masks everywhere come this summer when Transformers: Dark of the Moon rolls into theaters – especially if they sell them at the theater when parents are purchasing tickets.

A standard toy isn’t something we would normally highlight on Screen Rant but these masks are just so cool that we couldn’t help but share them with you. Honestly, tell me you don’t want to be a kid again just so you could wear these bad boys to the theater. I for one would pair them up with my Optimus Prime pajamas and hit the theater in style!

Will you purchase a Cine-Mask for your children (or yourself)? What other characters would you like to see get the Cine-Mask treatment?

Transformers: Dark of the Moon hits you in 3D July 1st, 2011.

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Source: Forbes

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  1. We have reached a new low… sigh…

  2. 3d sucks..

  3. Genius. Horrible, horrible genius.

    • Pretty much what I thought, too!

  4. I actually wouldn’t mind owning one.

    Captain America mask next?

  5. 3D is still to iffy for me. Avatar and Toy Story 3 did it great but so many other movies do it so badly.

    This however is a great idea. However, since they can only be used once (unless you go to see Harry Potter 8 in a Transformers Mask).

    how this would work well. Make them collectables. have them only 5 dollars and make them void the extra ticket price of 3D. This way, youd actually sell a lot more and people think they’re getting a deal by voiding the 3D surcharge. Have one for Transformers, and then Harry Potter, Captain America, and whatever else is released in 3D. It’ll be like a fun souvenir that brings some joy back in going to the theaters.

  6. If your over 6 years old and you want one of these,,,,

    Ah man,,,,,

    I’m sick.

    • People still dress up for showings of…

      Rocky Horror
      Star Wars
      Star Trek
      Indiana Jones
      Wizard of Oz
      and several horror movies

      why not give out masks that go with the 3D glasses. it’ll be fun

  7. Yeah 3D isn’t a gimmick.


  8. What an idea. I want the Optimus Prime one. This is bloody cool.

  9. I would definitely buy this, but i would like a bottom piece as well so i can be anatomically incorrect. Seriously though, i can’t wait to see the movie. “Transformers, secretly gay robots in disguise””Transformers, stop looking at my thighs”.

  10. actualy …if you can look past the sillyness, this is pretty nice. When i’m watching a movie in 3D with normal 3d-glasses it happens (sometimes), that refelcting lights or the shiny emergency exit-sign just keeps ditracting me. A full helmet could keep the focus on the screen ;D

  11. I would do it if the result was at least a discount on the 3D charge. Otherwise, cool idea but I hate paying extra for 3D. This makes you pay extra twice.

  12. whem you pay more for a 3d movie, you’re not buying the glasses. those are free. you’re paying for the 3d content. it costs more money to film a movie in 3d than it does in 2d. so for those saying youre paying douple by buying these masks, youre wrong. and, yes, 3d is a gimmick but who ever said gimmicks were bad? film makers used to use silly gimmick in movies all the time and audiences LOVED them! (for example, The Tingler and 13 Ghosts, both from William Castle)

  13. Oh, great. I can’t wait until some rug rat or uber-nerd plops down in front of me in the theatre wearing one of these and blocks my view.

  14. I agree with you completely about making them for all the movies. I think this could be a huge way to capitalize on the 3D craze. Great for kids.