‘Cinderella’ Trailer and Poster Tease Disney’s Live-Action Retelling

Published 12 months ago by

Cinderella will be the 2015 installment in Walt Disney Pictures’ contemporary series of live-action features that re-imagine iconic fairy tales. The trend began with Tim Burton’s Alice in Wonderland, followed by Sam Raimi’s Oz the Great and Powerful, and continues this month with Maleficent, directed by Robert Stromberg (two time Oscar-winning producer designer on Alice and Oz). In keeping with that practice, Cinderella also features an accomplished filmmaker at the helm, in the shape of five-time Oscar-nominated actor/director, Kenneth Branagh.

Branagh’s Cinderella features a cast of accomplished screen veterans and young stars on the rise alike, similar to the aforementioned Disney films. We have Downton Abbey‘s Lily James as “Ella”, Richard Madden (Game of Thrones) as Prince “Charming” Kit, Oscar-winner Cate Blanchett (The Hobbit trilogy) as Ella’s cruel stepmother, and Helena Bonham Carter (a costar in both Disney’s Alice in Wonderland and The Lone Ranger) as Ella’s fairy godmother in disguise as a “kindly beggar woman.”

However, if you’re hoping to get your first look at these cast members in Branagh’s latest fantasy world, you’re out of luck. Seeing how the film has a March 2015 release date, the reason we’re getting a teaser this early is because Disney – almost certainly – intends to start building awareness by attaching the clip to this month’s theatrical releases: underdog sports drama Million Dollar Arm (opening tomorrow) and Maleficent in a couple weeks. Still, you can enjoy the teasiest-of-teaser trailers above, focused on Cinderella’s famous glass slipper; below, you’ll find the related slipper-oriented teaser poster (click the image to enlarge):

cinderella 2015 poster 691x1024 Cinderella Trailer and Poster Tease Disneys Live Action Retelling

These live-action Disney fairy tale movies have strived to modernize their respective source material – by adding shades of complexities to the original stories’ widely-known characters and “updating” their themes. The results up to this point – Alice‘s coming of age/empowerment message, Oz‘s examination of power vs. the illusion of power – have yet to feel truly ground-breaking, and that probably won’t change with Maleficent‘s Wicked-style deconstruction of the eponymous villain.

Still, these films all have decent entertainment value; given the talent involved on Cinderella – which includes screenwriter Chris Weitz (About a Boy, The Golden Compass) – we expect this new Disney live-action fairy tale vision to offer as much, if not more. The recognizability factor alone should ensure that Branagh’s third recent dip in the pool of studio-backed genre fare (following Thor and Jack Ryan: Shadow Recruit) ought to find an audience willing to give it the time of day.


Cinderella opens in U.S. theaters on March 13th, 2015.

Source: Walt Disney Pictures

Follow Sandy Schaefer on Twitter @feynmanguy
TAGS: Cinderella
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  1. Hate to say it, but the author is right. None of the “unique spins” on these properties have been memorable.

    How about this: Make a movie based on purely traditional sensibilities. NO ONE would expect it, and general audiences would love them for it.

    • When I was growing up in the 70′s (shut up!) there were Disney textbooks on the stories. They had several volumes of them and I’d enjoy reading them over and over again. I don’t mind the modernization of the stories a bit but in doing so I am wondering if it is actually straying away and really not relating to kids or in my case middle aged man who has childhood memories of how these stories are.

      In the attempt to modernize, darken and change the story I think it may have a more ill effect than a positive one. But as with any movie I still believe if done right it will and can capture the essence and audiences will enjoy it.

      • Yes, I know exactly what you mean!

        There is a certain eternal “something” that makes these stories classic, and in my humble opinion, that “something” is being lost in pursuit of a vague and misguided goal of modernizing them.

  2. A butterfly died to make that shoe.

    • And its blue. It all make sense now. Thanos is coming for Cinderella and she will fight back. Shared Disney Universe and all that.
      “In brightest day, in blackest night,
      No shoe store shall escape my sight.
      Let those who wear sneakers on a ball
      Beware my power – Shoes power light!”

      *kicks Thanos were the sun can’t shine*

      • Yeah, Thanos. Gettin mad and killing e’rybody cuz he got cock-blocked by Death… Sure, it’s some shoes that’s blue

  3. lolz apart form the cool weird crystal colours and the butterfliess… is it me or is the design of the shoe ugly? i’m a guy Fyi.. its jsut idk looks ugly lol

  4. Can we at least get a fairy tale adaptation that avoids the seemingly required “big huge battle” at any point in the movie?

    Whose mind are you trying to blow? This is a fairy tale. A fairy tale is there to provide an escape and teach some bittersweet lesson to the young or even old reader/viewer. There are so many other things that can be done, so can we avoid another big huge battle in these movies? Please?

    • I agree, Tim Burton’ Alice in Wonderland battle scene felt very unnecessary. If I were to pick a fairy tale that hasn’t been botched and could teach a valuable lesson to the young, entertain the mature with a realistic storyline that feels relevant and adult without being to risqué, I would choose Hans Christian’s version of The Little Mermaid.

      • Oh yeah, you know they have Mermaid in the pipeline somewhere. Will they do HC Anderson’s bittersweet ending where she dies, the sea bubbles forth and she goes to heaven? Well, that’d certainly be cinematic. From what I’ve read, it was changed in the cartoon because of its obvious Christian overtones, but that doesn’t necessitate an ending where she marries a human and it’s all happily ever after. There’s a lesson in the bittersweet ending. Couldn’t there be a compromise?

  5. Shoe kind of reminds me of those stereotypical wooden Norwegian shoes. The teaser felt VERY cliche. But then again that’s how I felt with Maleficent and that looks like its gearing up to be very well, who knows. Don’t judge a book by its cover.

  6. Am I the only one getting the Age of Ultron teaser trailer vibe?

  7. That gotta be the most painful shoe ever to wear.

  8. I’m surprised they didn’t cast a non-white for the lead lol.

    So is this coming to theaters or made for TV? Sounds made for TV, but I guess my niece will want to see this if she’s still interested in this sorta stuff in another year.

    You know what I’d really like to see re-imagined as live action? Aladdin & Mulan! Those would be sick. Imagine that giant-black-tiger-face-dungeon-mouth thingy from the desert in state of the art 3-D. And genie? Powered-up Jafar? Holy smokes those would look good.

    Maleficent is a start.

  9. That counts as a trailer?
    I was expecting some production company’s name to appear across the bottom, it felt like the intro to a film.

  10. Casting Alert:
    Modernized glass slipper part played by a Reebok tennis shoe!

    Wonder if this movie will turn into a pumpkin, or live happily ever after?

  11. Worst shoe ever to wear, if it breaks that shoe will be filled with your blood. Every time my daughter watches the original Disney classic, I can’t stand watching Cinderella actually runs down the Prince’s Castle steps in those slippers. The Fairy God mother should have made REAL shoes, you know right?

  12. First Malificent now this? Come on Disney make some new classics you unoriginal buttheads!

    • Btw looks like they cut that shoe out of Asgard’s Rainbow Bridge lmao.

  13. Can’t wait to see this! I love Disney movies. And I think they’ve done well making the animation movies into live-action. I hope they continue. Beauty and The Beast would be an interesting one to see. Although it would be cool if they made live-action movies for all the princess movies. And even some that didn’t have or were about a princess.

  14. I really want those slippers now.

  15. I find it ironic that people are complaining about Disney trying to darken the original stories when the old Disney movies did the opposite. The original stories already were dark. Disney lightened them.

    The Wizard of Oz and especially Alice in Wonderland were also much darker, more thoughtful texts than the films they inspired.

    Incidentally of the biggest problems I had with Oz was the very traditional “woman scorned” story line. They seem to be amending that in Maleficent but Wicked already took that approach to the traditional wicked witch arch type. Cinderella seems similarly pointless as there have been countless more empowered takes on the story such as Ever After and Ella Enchanted.

  16. Since when does Cinderella wear 6″ hooker heels? Weren’t they called glass slippers in the original animated movie?

  17. The shoe is unrealistic not in the sence it’s made of glass but it’s too narrow and wouldn’t fit a human foot surely ? Disney are just rushing as usual to get a trailer out b4 others

  18. I agree, I would rather it be original like the ones I grew up with…

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