Captain America: Civil War is charting its own story grounded in the closely-watched ongoing events of the Marvel Cinematic Universe, as Captain America’s continuing efforts to locate and reconnect with his estranged best friend Bucky Barnes (now revealed to have been transformed into the cyborg assassin Winter Soldier) intersects with a government push to regulate and control superheroes with results that divide The Avengers into warring camps. However, the film takes inspiration and a title from a 2006 Marvel Comics miniseries by the same name, one that divided a generation of Marvel fans with its famous promotional slogan: “Whose Side Are You On?”
That slogan, along with some never-before-seen footage, shows up in one of the newest TV spots for Civil War, which you can watch above. In fact, that preview is one among several new looks at the upcoming blockbuster that’ve just hit the ‘Net.
The new spot also marks the first time Ant-Man‘s name has been singled out as part of an Avengers team and the first time Black Panther‘s name has been displayed or spoken out loud in a Marvel trailer (“Where’d they find this guy?” asks The Falcon), in addition to using said slogan to advertise the MCU version of the Civil War storyline. That slogan (or, rather, a version of it) was ubiquitous online during the original comic’s run, affixed not only to the “official” social-media banners – denoting Team Captain America or Team Iron Man – but also to fan-made parody icons pledging allegiance to other characters (or rival comics publishers).
Additional Civil War TV spots – including an “international” spot for the film with accompanying Portuguese subtitles – have also landed online (and, presumably, Portuguese-language television), largely featuring scenes previously seen in previously-released trailers for the film, but in a new arrangement and cut to an ominous audio track featuring an arena/rally-style chant of “United! We! Stand!” (“Unidos! Verceremos!”) gradually transitioning to “Divided! We! Fall!” (“Divididos! Cairemos!”). It is unclear whether or not those chants will be used in the actual movie and not just its marketing campaign.
Also hitting in same relative timeframe are two new stills from Captain America: Civil War, which may provide new context for some of the trailers’ most talked-about moments. In the first, Don Cheadle’s James “War Machine” Rhodes sits looking upset and contemplative, while in the second Winter Soldier himself (Sebastian Stan) is shown being transported to an unknown location in high-tech restraints by a German police unit.
In most of the Civil War trailers, scenes of The Winter Soldier alternately being protected from, captured by or fleeing heavily armed police have figured prominently; so the new still would seem to imply that he actually does find himself in custody at some point in the story – though given the stakes at hand, it’s difficult to ascertain whether his capture is what leads Captain America to his aid (bringing him into conflict with Iron Man and the U.S. Government) or the end result of their actions during the film. War Machine being grievously injured (or possibly even killed) has loomed large in advertisements as well, so the placement of Rhodes’ forlon moment pictured here could well be the key to whether or not he makes it out of the film alive. It’s widely speculated that one or more Avengers will see an end to either their life or superhero career in the film, as happened to several characters in the original Civil War comic book.
Marvel’s Captain America: Civil War stars Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Emily VanCamp, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd and Frank Grillo, with William Hurt and Daniel Brühl.
Anthony & Joe Russo are directing with Kevin Feige producing. Louis D’Esposito, Alan Fine, Victoria Alonso, Patricia Whitcher, Nate Moore and Stan Lee are the executive producers. The screenplay is by Christopher Markus & Stephen McFeely. Get ready to pick a side and join the nonstop action playing out on two fronts when Marvel’s Captain America: Civil War opens in U.S. theaters on May 6, 2016.
Doctor Strange – November 4, 2016; Guardians of the Galaxy 2 – May 5, 2017; Spider-Man – July 7, 2017; Thor: Ragnarok – November 3, 2017; Black Panther – February 16, 2018; The Avengers: Infinity War Part 1 – May 4, 2018;Ant-Man and the Wasp– July 6, 2018; Captain Marvel – March 8, 2019; The Avengers: Infinity War Part 2 – May 3, 2019; Inhumans– July 12, 2019; and as-yet untitled Marvel movies on May 1, July 10 and November 6, 2020.
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