3D annoys me. It was partially cool for some movies for a little while as the occasional treat. But now it’s all over the place and for the wrong reasons. The majority of “3D” movies coming out aren’t there to deliver some special experience, it’s to unfairly charge extra on an already over-priced ticket. That’s it.

The problem really hits home with the advent of post-conversion 3D, where a film not shot or meant to be in 3D gets a fake 3D tacked on. We saw this with the underwhelming Clash of the Titans and believe it or not, it almost happened with Iron Man 2.

While Marvel Studios didn’t have the time to make it happen with the Iron Man sequel, there are two candidates for 3D coming out next summer in Thor and The First Avenger: Captain America.

In the case of Iron Man 2, Jon Favreau made it clear that he won’t convert Iron Man 2 in 3D, that it would need to be filmed that way for it to work. Marvel Studios President of Production Kevin Feige spoke on the matter of how they were investigating the possibility of converting Iron Man 2 after seeing the (financial) success of Avatar and Alice in Wonderland.

“We couldn’t have turned over a version of the movie 10 or 20 weeks earlier for 3-D conversion without undermining the quality… We used all the time we had for mixing and editing and discovering the right tone.”

From this we can expect them to be looking at the same options for Marvel Studios’ upcoming tentpole films next summer. Since Thor is deep into production and wasn’t shot in 3D, it would need the crappy post conversion (hopefully that doesn’t happen). Captain America on the other hand, begins shooting next month so they could shoot it in 3D from the get-go.

“The team has been doing a lot of research into 3-D processes, and we’re looking at it on future films when we have the time… We will be doing it at some point.”

Don’t be surprised to hear that The First Avenger: Captain America, The Avengers or Iron Man 3 will be coming in 3D. There’s money to be made.

I’m only interested if it’s shot in 3D. If not, I won’t watch it that way.

What do you think about seeing some of Marvel’s upcoming feature films in 3D?

If you’re interested, join our discussion on what we can expect from Iron Man 3.

Thor opens May 5, 2011, The First Avenger: Captain America hits July 22, 2011 and The Avengers is scheduled to debut May 4, 2012.

Follow me on Twitter @rob_keyes.

Source: Hero Complex

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