At the time of writing this, pretty much every superhero/comic book movie fan out there is fixated on the imminent arrival of director Zack Snyder’s latest DC Comics adaptation, Batman V Superman: Dawn of Justice in theaters. Of course, Marvel’s own superhero vs. superhero tentpole, Captain America: Civil War, will hit the scene less than six weeks after Batman V Superman, which is why Marvel Studios recently started its second major promotional push for the film – first by lifting the embargo on Civil War set visit reports, then by unveiling a brand-new trailer that features 100% more Spider-Man (Tom Holland) than its predecessor, among other things.
A second Civil War trailer has also been cut for Japanese audiences – and as you can see by watching the theatrical preview above, it’s shorter than its U.S. counterpart and features a few different snippets of footage, but is otherwise identical in structure. That is, of course, save for the inclusion of an exchange between ex-S.H.I.E.L.D. agents and co-workers Black Widow (Scarlett Johansson) and Hawkeye (Jeremy Renner).
The new Japanese trailer for Captain America: Civil War removes such elements as the U.S. trailer’s opening – wherein we see Bucky Barnes/Winter Soldier (Sebastian Stan) in a cryogenic state in an undisclosed arctic location – and includes a few alternate shots, including the mid-fight exchange between Black Widow and Hawkeye; a moment that was previously included as part of the Civil War sizzle reel shown to D23 Expo attendees back in 2015. A number of the key moments in the D23 sizzle reel have yet to be included in the official Civil War trailers though; that includes an exchange between Captain America (Chris Evans) and the villainous Crossbones (Frank Grillo), as well as a more comical beat from the film, where Ant-Man (Paul Rudd) is star-struck after meeting Cap for the first time.
Marvel Studios’ approach to marketing Civil War has so far been to keep the focus primarily on the conflict between the film’s superhero characters (Captain American and Iron Man in particular), while at the same time quietly teasing those important new additions to the Marvel Cinematic Universe in the forms of Black Panther/T’Challa (Chadwick Boseman) and Spider-Man/Peter Parker; as a result, Crossbones has been very much kept in the background in every Civil War trailer released so far, while Daniel Brühl (Rush) as the villainous Baron Zemo has yet to make a proper appearance in a Civil War preview. That method is for the best though, as it keeps everyone’s attention on the element of the film that will have the strongest emotional impact on them – that schism that splits the Avenger community in half – while at the same time saving Civil War‘s important universe-building elements to be properly explore in the actual movie.
As for the light-hearted moments in Civil War (like the Black Widow/Hawkeye exchange): the movie’s directors, Joe and Anthony Russo (Captain America: The Winter Soldier), have offered their assurances that Civil War will have its fair share of those too, including much in the way of character-based comedy that arises naturally from the relationships between different superheroes – some of them better established in the MCU than others. Again, though, it’s now common practice for the Marvel Studios’ marketing teams to sell Marvel movies as being either more dramatic (Winter Soldier, Civil War) or comedic (Guardians of the Galaxy, Ant-Man), even though many of them ultimately strike a similar range of tones, as a whole. Hence, it’s safe to say there will be even more lines like “Underoos!” and/or “We’re still friends, right?” in the actual Civil War movie than even its trailers mights suggest.
Marvel’s Captain America: Civil War finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark’s surprising decision to support government oversight and accountability.
Marvel’s Captain America: Civil War stars Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Emily VanCamp, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd and Frank Grillo, with William Hurt and Daniel Brühl.
Anthony & Joe Russo are directing with Kevin Feige producing. Louis D’Esposito, Alan Fine, Victoria Alonso, Patricia Whitcher, Nate Moore and Stan Lee are the executive producers. The screenplay is by Christopher Markus & Stephen McFeely. Get ready to pick a side and join the nonstop action playing out on two fronts when Marvel’s Captain America: Civil War opens in U.S. theaters on May 6, 2016.
Doctor Strange – November 4, 2016; Guardians of the Galaxy 2 – May 5, 2017; Spider-Man – July 7, 2017; Thor: Ragnarok – November 3, 2017; Black Panther – February 16, 2018; The Avengers: Infinity War Part 1 – May 4, 2018;Ant-Man and the Wasp– July 6, 2018; Captain Marvel – March 8, 2019; The Avengers: Infinity War Part 2 – May 3, 2019; Inhumans– July 12, 2019; and as-yet untitled Marvel movies on May 1, July 10 and November 6, 2020.
Source: Marvel Studios [via JoBlo]