Since the 2008 release of Iron Man, Marvel Studios has carefully crafted a universe that resonates with audiences the world over, building an intricate web of interconnected stories that form a larger picture in much the same way as they do with their comic book properties. Following the narrative thread through movies and TV has allowed Marvel to construct a world based on rules, allowing audiences to become more deeply immersed in a fictional reality than they’ve ever been before, and largely rewriting the book on universe building. The best part about establishing rules, however, is knowing when to break them, and the rule book is about to be blown wide open starting next year.
Captain America: Civil War, the first movie of Marvel’s Phase 3, is looking to rewrite everything we know, or even think we know, about the MCU. Pitting Captain America (Chris Evans), Falcon (Anthony Mackie), and Bucky (Sebastian Stan) against the likes of Iron Man (Robert Downey Jr.) and War Machine (Don Cheadle) in a fight for the soul and direction of the Avengers team. Marvel, and parent company Disney, are playing things pretty close to the chest with this one, keeping plot specifics mostly under wraps, but that hasn’t stopped them from keeping the wheels of the marketing machine turning in the months before its release.
A new international trailer for Civil War was dropped today, increasing the original trailer’s reach and fanning the flames of the worldwide anticipation for the latest chapter in the ongoing saga of the MCU. The trailer is largely a rehash of the U.S. trailer that was previously released, though about one minute shorter and largely resequenced, with a couple of new shots and images thrown in for good measure.
None of the scant new material gives away anything new, of course. We don’t see any new footage of Black Panther (Chadwick Boseman) in action and Spider-Man (Tom Holland) is still conspicuously absent. While this is somewhat maddening as a fan, It’s become more and more apparent that Marvel is playing the long game with their reveals for this movie and are choosing not to give away too much too soon.
This makes a bit of sense, maddening though it might be. Both Black Panther and Spider-Man are set to become keystone figures in the MCU, and their introduction in Civil War makes this release a game changer for the movie’s world. Keeping them out of the spotlight keeps anticipation high and ensures continued interest in the film in the months before its release.
Moreover, the marketing continues to establish that Civil War is, first and foremost, a Captain America movie above all else. It’s been confirmed that the big players from the MCU (except Hulk and Thor) are set to make at least an appearance in Civil War, and that’s fueled speculation that it might turn into Avengers 2.5 rather than a proper Captain American movie. The marketing for the film so far seems to be doing its best to counteract any rumors, firmly cementing the idea that this is Cap’s movie and everyone else is just playing a part.
As big a draw as Spider-Man and Black Panther will no doubt be, the real drama stems from Captain America and Iron Man going blow for blow in a battle for the direction of their world. With so much at stake as these titans vie for dominance, perhaps it’s for the best that we aren’t privy to the tangential draws of Civil War and we keep our focus on the parts that matter. Who will emerge victorious as Iron Man and Cap face off against each other? That’s a question worth discussing, no doubt, and we’ve only got to wait a few more months to get our answer.
Captain America: Civil War hits theaters on May 6, 2016, followed by Doctor Strange – November 4, 2016; Guardians of the Galaxy 2 – May 5, 2017; Spider-Man – July 28, 2017; Thor: Ragnarok – November 3, 2017; Black Panther – February 16, 2018; The Avengers: Infinity War Part 1 – May 4, 2018; Ant-Man and the Wasp – July 6, 2018; Captain Marvel – March 8, 2019; The Avengers: Infinity War Part 2 – May 3, 2019; Inhumans – July 12, 2019; and as-yet untitled Marvel movies on May 1, July 10 and November 6, 2020.
Source: Marvel Studios
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