Kevin Feige Talks Marvel Humor and ‘Guardians of the Galaxy’ Emotion

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guardians galaxy movie trailer humor Kevin Feige Talks Marvel Humor and Guardians of the Galaxy Emotion

The status quo for the superhero/comic book movie genre is that Marvel Studios and Warner Bros./DC adaptations are different beasts – the former’s output continues to tow the line of light-hearted entertainment, with both its “Phase 2″ films and ABC’s Agents of S.H.I.E.L.D. TV series. Meanwhile, the latter has embraced a more serious approach with the aesthetics/themes of its budding shared universe (see: Man of Steel), following its failed attempt to branch into Marvel’s tongue in cheek territory with 2011′s Green Lantern.

Captain America: The Winter Soldier is the next Marvel Studios project that will open in theaters, but despite its contemporary political overtones the film offers it share of the company’s trademark humor, as evidenced by the healthy amount of cheeky dialogue and one-liners featured in the Cap sequel’s marketing footage.

Badass Digest‘s Devin Faraci recently got a chance to pick Marvel President of Production Kevin Feige’s brain about the creative side of his company’s business (see: calls for increased diversity in terms of the studios’ films’ headliners). Their conversation included a discussion of the contrasting philosophies for Marvel and DC, with Feige saying that “I like them both” – a PR-friendly sentiment, sure, but one that’s been expressed by many a comic book movie fan, at this point.

Feige went on to discuss how he enjoys being able to defy people’s expectations:

“I like suprising people. I think people were surprised by how, for lack of a better word, funny Iron Man Three was, or how funny Thor: The Dark World was. Going by the trailers people asked me, ‘Are you going gritty now?’ Even this movie – there’s humor, thankfully in [The Winter Soldier].”

Iron Man 3 was marketed as being a more psychologically-complex examination of Tony Stark and modern terrorism, while the cast and crew of Thor: The Dark World talked up the film as being director Alan Taylor’s (a former executive producer on Game of Thrones) more rough and tumble take on the Thor fantasy universe. For better or worse, that’s not really what we got – the former is essentially part Iron Man movie, part PG-13 Rated Shane Black joint, while The Dark World is basically the Thor franchise’s equivalent of a Flash Gordon-esque serial adventure (with greater self-awareness).


Guardians of the Galaxy Team Photo High Res 700x425 Kevin Feige Talks Marvel Humor and Guardians of the Galaxy Emotion

The teaser trailer for this summer’s Guardians of the Galaxy – Marvel Studios’ first full expedition into the more extravagant cosmic realm of the Marvel Film Universe – differs from marketing for the other “Phase 2″ releases, as it paints the project as being completely aware of (and embracing) its innate goofiness. However, Feige believes that many a moviegoer will be taken back by what James Gunn’s film actually has to offer:

“I think the surprise in Guardians will be that it looks like a weird, zany movie – and it is! – but we’re attempting to do, what James [Gunn] is attempting to do, is make it a somber movie in places and a shockingly emotional movie in places. That’s the idea of the roller coaster ride when you go to the movies.”

This isn’t the first we’ve hear of Guardians‘ purported emotional depth. Previously, Gunn emphasized that his offbeat superheroes-in-space flick has strong familial themes and offers an uncynical perspective on the importance of caring for others as much (if not more) than yourself. Similarly, part of what Vin Diesel claims attracted him to the project – to play the role of anthropomorphic alien tree Groot – was the script’s version of (as he put it) a “different kind of love story,” reminiscent of the relationships that serve as the backbone for Diesel’s Fast and the Furious movies.

No worries, Vin – we’ve been Team Rocket Raccoon/Groot since Day 1.

groot rocket raccoon Kevin Feige Talks Marvel Humor and Guardians of the Galaxy Emotion


Captain America: The Winter Soldier opens in U.S. theaters on April 4th, 2014.

Guardians of the Galaxy reaches U.S. theaters on August 1st, 2014.

Source: Badass Digest

Follow Sandy Schaefer on Twitter @feynmanguy
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  1. Doesn’t matter if her skin is green. I still would.

    • Captain Kirk approves your message.

  2. Never been so excited for a movie

  3. yea cant wait for this movie, i just hope its not too goofy and atleast gets serious during the action sequences, i know james Gunns work and the type of humor he likes but im willing to see how its gonna play out in the marvel universe

  4. Sure, it’s a neutral, “PR-friendly” statement to say you like both DC and Marvel, but what’s wrong with that? I’ve been a fan of both since I was a kid. There’s no reason a Marvel fan can’t be into DC comics, and vice versa. Enough with the rivalry, just enjoy the comics you enjoy.

    • Er, that was kinda my point.

      • Hooray for reading an article properly before commenting, right?

  5. Seems like Marvel is abandoning the Phase 1 formula that helped propelled the MCU. Sure Phase 2 movies have made a boat load of money, but the quality of the movies have decreased. Funny thing is, Phase 2 movies would have been just as successful without the slapstick sophmoric humor.

    Miss you Phase 1.

    • Phase 1 movies had plenty of slapstick sophomoric humor. Iron Man 2, Thor and The Avengers mainly. But I do wish they would drop the Thor comedy, I would love a serious, LOTR styled Thor film.

      • I know Phase 1 had some slapstick comedy, but it feels like Phase 2 has A LOT more, and Marvel’s Phase 2 humor antics are definitely wearing me out. Iron Man 3 I can understand a little more since Stark is a humorous character, but it still feels like too many jokes were forced into that movie. And I think Thor 2 had way too many forced gags, too. I think Marvel playing it on the funny side is playing it too safe. I agree that a serious Thor movie would be cool.

    • “Funny thing is, Phase 2 movies would have been just as successful without the slapstick sophmoric humor. ”

      it’s nice to know some people feel like that. i call it dumbed-down comedy. Marvel movies were targeting mainly 10 year-olds and prepubescent teenagers.

      and worse, generic action (IM3, Thor:TDW, CA:TFA) to boot.

  6. I am look forward to both of these movies. A couple things I want from gotg is first off I hope this isn’t a one of like Kevin Feige stated in earlier interviews. Mostly because I want more Zoey green not blue. Also, there a large over arching storied universe to branch from this, from SWORD to the Kree empire(which is being hinted at in agents of shield) even a planet hulk movie. Second, in the casting there is no mention of thanos or nova. I hope they are keeping this quiet and reveal later there is a big part of the story.

    • Speculation is Thanos won’t appear until Avengers 3.

      • It’s just hard to believe that Thanos’ daughter and adopted daughter/ assassin are main characters without him there.

        • Pretty sure Thanos was said to appear in this and then Age Of Ultron because Feige himself said so quite a few times over the past year.

        • At San Diego Comic Con 2013, James Gunn did say that Thanos will be in the movie. However it was suppose to be a secret but Djimon Hounsou couldn’t keep his mouth shut at the panel. Everything else other than that confirmation is being close to the vest.

          As for Nova, Dey is still alive therefore Rich hasn’t got his powers yet.

          • Good stuff, I do remember that slip up at last comic con marvel panel. Rich and ms marvel could get there powers at the end or as an extra ending scene.

            • It would fulfill my dream if we see Dey shooting off to Earth at the end credit scene. However it might be out of place (Xandar would have to be meeting its destruction) and idk how that’ll play in with Ms. Marvel (who has totally different origins).

      • I think they will tease Thanos in GotG. Either a cameo or at the end credit scenes.

  7. James Gunn can definitely handle both. One minute we are laughing while watching goons getting blown up by pipe bombs, the next Ellen Page has a whole in her head the size of a watermelon. Surprised the crap out of me.

    • a whole what in her head?

      • Whatever it is, it’s about the size of a watermelon….

  8. Hey, is Star Lord wearing The Flash’s costume or Daredevil’s in the pic above? He’d better check his laundry ticket from the dry-cleaner’s! (Just kidding).

  9. I was particularly surprised by how unfunny IM3 and Thor 2 turned out.

    • I’m glad someone said it. I appreciate a bit of humor amoungst drama, but Marvel Phase 2 has been unbalanced with forced jokes. Captain America: Winter Soldier looks the goods and Guardians of the Galaxy looks like they’ve got the right cast/characters/director to pull off a nice balance.

  10. I’m glad Marvel is keeping their humor in their movies. It works for me. I know some realism fanatics are probably bummed out about it, but they need to get over it.

  11. Yes!!! I’m seeing this one opening weekend.

    I really want an ancient timeless evil movie set in Egypt. Huge fingers crossed for a Thanos/Apocalypse cross over film in the future. Could you imagine, Thanos the most ancient evil sorcerer awakens from his tomb and then crosses paths with Apocalypse? Right before they decided to crush the universe, aka the Avengers, X-Force and X-Men. Ultron would be the third leg. Goosebumps right there!