Bruce Campbell is drawing upon his Evil Dead roots in a pair of videos to help promote his new book Hail to the Chin: Further Confessions of a B-Movie Actor. With more than 100 credits in film and television over the past 36 years, Campbell was first introduced to movie fans as Ashley J. “Ash” Williams in the 1981 horror film classic The Evil Dead, directed and produced, respectively, by his longtime friends Sam Raimi and Rob Tapert.

Spawning the sequels Evil Dead II in 1997 and  Army of Darkness in 1994, the films and Ash – a chainsaw-hand-wielding anti-hero –  gained an enormous cult following over the next three decades, leaving fans begging for a follow-up that was finally realized with the Ash vs. Evil Dead series on STARZ in 2015.

One of the hardest-working actors in show business, Campbell was busy in between, of course, starring in such series as Hercules: The Legendary Journeys, Xena: Warrior Princess, and Burn Notice, as well as films including Bubba Ho-Tep, Sky High and Raimi’s Spider-Man trilogy. Now, 16 years after chronicling his early years in show business with the memoir If Chins Could Kill: Confessions of a B-Movie Actor, Campbell is back with a second memoir, Hail to the Chin, which brings fans up to speed on the actor’s life and adventures in the business following the release of the first book.

Campbell just embarked on a 35-city tour to help promote the book, as well as producing a couple of videos about the book’s Tuesday release online. While he’s not playing Ash in the videos, the spots were clearly inspired by the square-jawed wise-cracker. In the first video, the narrator says, “If you promise to read Hail to the Chin, we’ll dump tons of blood on Bruce Campbell.” The video then shows Campbell, who’s obviously used to getting tons of blood dumped on him in Ash vs. Evil Dead, gets just that without batting an eye.

Related: Ash vs. Evil Dead Season 3 Reveals Why Ash is the Chosen One

Campbell avoids blood in the second video, instead opting for manic karate moves and a chainsaw to “slice” through the screen before pointing wildly at the camera, making for a mini-production that’s just as hilarious as the first one.

Even though the videos clock in at 15 seconds or less, Campbell is determined, like he is in each of of his film and TV projects, to squeeze in every second of entertainment he can for his fans. Always accessible to the faithful at convention appearances and other fan events, there’s a reason Campbell’s career has endured for nearly 40 years. Basically, he’s just like one of us, except that he happens to be B-movie actor for a living, and clearly is enjoying every second of it.

NEXT: Ash vs. Evil Dead: Bruce Campbell Says Ash Has a Daughter in Season 3

Source: St. Martin’s Press

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