Sacha Baron Cohen is heading back to the big screen but not with one of his more familiar creations. This time, Cohen stars opposite Mark Strong in the action/comedy, The Brothers Grimsby. Cohen stars in the film as Nobby, an English Football Hooligan, living in Grimsby with his girlfriend and their nine children. Meanwhile Strong plays Nobby’s brother, Sebastian, a black-ops agent. After being separated as children, Nobby finally tracks his brother down and in doing so, uncovers a plot that puts the world in danger. Sebastian finds himself wrongfully accused and goes on the run with Nobby as they attempt to make things right.

Sony Pictures has now dropped the second red band trailer for The Brothers Grimsby online. You can give the theatrical preview a look, above.

The Brothers Grimsby is written by Cohen, along with Phil Johnston (Wreck-It Ralph) and Peter Baynham (Borat, Bruno), while Louis Leterrier (The Transporter, Now You See Me) directs. In addition to Cohen and Strong, the cast also includes Rebel Wilson (Pitch Perfect 1 & 2), Isla Fisher (The Great Gatsby), Penélope Cruz (Pirates of the Caribbean: On Strange Tides), Annabelle Wallis (Peaky Binders), Ian McShane (John Wick), and Gabourey Sidibe (Precious).

brothers grimsby red band trailer coen strong The Brothers Grimsby Red Band Trailer #2: Sacha Baron Cohen is Back


Previous trailers for The Brothers Grimsby have failed to ignite much excitement about the film, which is maybe why Cohen has decided to recruit some of his more popular characters to start this one off; maybe he’s hoping that a glimpse of Ali G and Borat will convince viewers that this movie will also be funny. Curiously (or perhaps not so), there’s no Bruno or The Dictator present.

It’s almost painful to watch a talent like Cohen delivering something as weak as The Brothers Grimsby appears to be. While some have always accused his work of being childish, there was always a very smart charm to Borat and Ali G, which left you almost laughing in spite of yourself. Now it seems as though the intelligence behind the comedy has gone, and all that’s left is some fairly unfunny visual gags and many offensive lines that one supposes are meant to be funny – including one very near the knuckle comment about Bill Cosby.

No doubt there will be those to whom The Brothers Grimsby will appeal; humor is subjective, after all. It would be incredibly dull if we all liked the same thing, but it’s difficult to imagine that enough people will enjoy this movie to make it Cohen’s next big comedy hit. We’ll find out soon enough, of course.

The Brothers Grimsby arrives in U.S. theaters on March 11th, 2016.

Source: Sony Pictures