The concept of the movie sequel can take many forms. Some are extremely in demand and draw in legions of eager fans who debate, discuss and question every scrap of available information prior to the film’s release. Other films have numerous sequels in their lifetime, with each successive installment slipping quietly into oblivion without much notice from anyone other than a niche group of fans.

And then of course, there are the sequels that were hoped for during a particular period of time but for whatever reason never came to fruition – until, that is, many years later when their popular momentum had slowed. These sorts of films still retain a core group of fans, but are not always likely to attract new viewers, as the source material is too distant and generally unfamiliar.

The saga of Bridget Jones perhaps belongs to the latter group of sequels. After the spectacular success of Bridget Jones’ Diary in 2001 and an Oscar nomination for Renee Zellweger’s turn as the eponymous character, a follow up arrived in 2004 with Bridget Jones: The Edge of Reason. Since that time, there was much talk about a third film, but nothing occurred. Now, some 15 years since the first film, the trailer for the third effort – Bridget Jones’s Baby – is now officially online and can be viewed above.

Fans of author Helen Fielding’s Bridget Jones novels will be surprised to see that Bridget Jones’s Baby by and large plays by its own rules. While the character of Mark Darcy (Colin Firth) was killed off in Mad About The Boy (the source material for Bridget Jones’s Baby), he’s very much alive in this new movie. Not only that, but he’s also now Bridget’s ex – and when Bridget discovers that she’s pregnant, the mystery as to who the father is swings between Darcy and her new love interest Jack Qwant (Patrick Dempsey). It certainly looks like another Bridget Jones comedic romp, with all the confusion and awkwardness that the series is known for.

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Given that 2004’s Bridget Jones: The Edge of Reason fizzled somewhat at the box-office as well as with fans and critics alike, making yet another entry didn’t really seem all that necessary. Fifteen years on from the original, it’s hard to see this film bringing in enough viewers to justify its existence. After all, nostalgia will only sell so many tickets.

Then again, Bridget Jones’s Baby may not be everyone’s cup of tea, but that doesn’t mean it couldn’t hit the same notes of humour, sentimentality and endearing silliness that made the original film a success. Fifteen years may have passed since Bridget Jones first won audiences over, but there’s always the possibility that the time is right for a new generation to warm to her self-deprecating charm.

Bridget Jones’s Baby will arrive in U.S. theaters on September 16th, 2016

Source: Working Title

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