StarPulse.com: Then people weren’t happy with Bryan Singer when he went on to Superman Returns.
Ratner: You can’t make these people happy. I’m kind of the Anti-Christ to these comic book geeks. Every single person that wrote sh*t went to see that movie multiple times because a movie doesn’t gross $200 something million unless people go to see it more than once. Every single person who said, “I’m never seeing that movie,” they were the first ones there.
Me: Brett isn’t the anti-christ; I prefer to think of him as the “Slayer of Children’s Dreams.” I love how he speaks with ultimate authority on the subject of who went to see his film. I sometimes truly wonder if he understands how the movie sequel process works. Brett had the privilege of making a movie with a built in audience. The first two X-Men films were so good that, of course, everyone who saw those films were going to see the third regardless of what occurred during production. The only thing that would have truly kept fans from watching it would have been the announcement of Uwe Boll as director; Ratner needs to come down off his high horse.
And no, I was not the first one in line (I was fourth because of a parking issue), but I was the first to leave the theater. Also, according to Lessmovieinfo.net, the average ticket price in 2000, when X-Men was released, was $5.39; compare that to the $6.55 average price in 2006 when X-Men 3 released and Ratner starts off $1.16 per ticket better than previous two films. Sure that’s not an overwhelming amount, but after a few million tickets that starts to add up. It’s just one reason why X-Men 3 made more than the previous two films.
Here’s the main reason why I think X-Men 3 made more money than the previous two films: I call it the “Waffle House Effect.”
I know what you’re thinking, “What does ‘Waffle House’ have to do with X-Men 3? Was there a tie-in promotion I was unaware of?”
Imagine this: you’re driving through a small town when you become hungry for a steak. The problem is, there is only one place to eat in town and it’s Waffle House. Now granted, Waffle House has got the market on hash browns and waffles but they aren’t known for their Ruth’s Chris-style steaks. But hey, it’s the only place in town to eat so if you are truly hungry for steak, then that’s where you have to go.
While you are there you find out this particular Waffle House did $234 million in steaks last summer and the manager is going on interviews bragging about how his Waffle House is the best thing ever, and how critics and fans of well made steaks can kiss his butt.
Anyone with a brain can figure out that this Waffle House isn’t making big much money because of how good their steaks are but rather they are the only option in town.
The same thing applies to X-Men 3. The movie didn’t make big money because it was above reproach and Ratner made the Citizen Kane of comic book films – it did well at the theater because it was the only comic book movie to open in the summer of 2006. The movie was the only place to get a steak, even one as chewed up, overcooked and leathery as X3 was; if fanboys wanted to watch Wolverine slash and hack, then X-Men 3 was the only place to go.