Thanks to the likes of Jurassic World, Creed, and Star Wars: The Force Awakens, there were a number of Hollywood franchises that experienced a renaissance in 2015. The trend of iconic cinematic properties returning after a lengthy absence will continue during 2016, with the currently untitled Bourne 5 serving as one of the chief examples. Nearly a decade removed from 2007’s The Bourne Ultimatum, star Matt Damon and director Paul Greengrass are reuniting to tell another story about super spy Jason Bourne.
Fans of the series have been eager to see the two return, especially after the 2012 spinoff, The Bourne Legacy, underwhelmed critically and commercially. The prospect of seeing Damon reprise one of his most famous role is an exciting one, which is why Bourne 5 is one of our most anticipated movies of the year. Now, viewers have an idea of when they may be able to get their first look at some footage: Super Bowl 50.
On his Facebook page, Bourne author Eric Van Lustbader shared the news, teasing that the withheld name of the film will likely be revealed at this time as well. It’s worth pointing out that he has now deleted the message, but /Film had a copy of his original post:
BREAKING NEWS! The first trailer for the new Bourne film will be shown during this year’s Superbowl telecast. At that time I believe you’ll find out the title of the film. (I know it, but I’m sworn to secrecy). So tune in on February 7th to check out all the excitement. I, for one, can’t wait!!!
Considering this is true, it isn’t surprising, since the Super Bowl is no stranger to high-profile films using the game as a promotional platform. That said, it will be interesting to see where exactly in the telecast the Bourne preview airs. For this year’s Super Bowl, a 30 second spot during the actual game costs $5 million, a hefty sum even for Universal. The studio could conceivable opt for debuting the trailer during the pregame show, where there is typically more leeway in regards to ad length. The Insurgent trailer that premiered during last year’s Super Bowl pregame was 1 minute, 22 seconds, which seems like a suitable length for a teaser. Lustbader does use the term “trailer” to describe what will be shown, so it most likely will be more than 30 seconds.
As for what might be shown, viewers shouldn’t expect anything too juicy in regards to plot details, since this marks the beginning of Universal’s marketing push. The safe bet would be something that establishes the tone of Bourne’s “post-Snowden world,” with some vague hints at what brings the character back into the fold. It wouldn’t be surprising for a brief synopsis to accompany the trailer release, giving fans some idea of what the story is and how all the new actors (Alicia Vikander, Tommy Lee Jones, Riz Ahmed) fit in.
After The Bourne Legacy came and went without much fanfare, some may be questioning why this particular franchise is continuing. However, there are many reasons to be optimistic. In the years following Ultimatum, Damon maintained that he would not return unless Greengrass did as well. The actor feels that the extended break between his outings gave the team a lot of narrative material to sift through (in-universe, it’s been 12 years since Bourne’s been seen), and Damon even had a hand in writing the screenplay. It’s clearly a story he’s passionate about, and Damon wants to do it and the character justice. The band wouldn’t have gotten back together unless they felt it was worth it, so hopefully this new movie can be just as exciting and thrilling as the original trilogy.
Bourne 5 will hit theaters July 29, 2016.
Source: Eric Van Lustbader (via /Film)