‘The Bling Ring’ Trailer: Emma Watson Commits Celebrity Brand Larceny

Published 2 years ago by , Updated April 29th, 2013 at 4:51 pm,

517762198 3 620 439 The Bling Ring Trailer: Emma Watson Commits Celebrity Brand Larceny

The Bling Ring centers on the true story of a group of friends who used simple search techniques on the Internet to track their favorite celebrities (mainly bad-girl socialite types of the early-to-mid 2000s), and then, when the famous people were out of town, rob their homes and make off with glamorous mementos.

After launching a teaser trailer that gave the world its first real look at Harry Potter star Emma Watson as a “bad girl” – a moment forever immortalized in this viral .gif – the full Bling Ring trailer expands the scope of the story and reveals some of the thematic and social-commentary underpinnings of Sofia Coppola’s (Lost In TranslationSomewhere) latest film.

Emma Waston in Bling Ring e1366819126839 The Bling Ring Trailer: Emma Watson Commits Celebrity Brand Larceny

Coppola is of course the daughter of Godfather director Francis Ford Coppola (sister of Moonrise Kingdom writer Roman Coppola and cousin of Nic Cage and Jason Schwartzman) – which explains why so many of her films revolve around the trappings of privileged life, and the emotional vapidity that can exist at the center of it. However, Bling Ring looks to expand the scope of Coppola’s traditionally intimate character storytelling, adding a thick layer of social commentary about America’s addiction to celebrity over the court trial portion of the tale.

Another noted change is the pace of the film; it seems to be more on par with Coppola’s rock-pop vision of Marie Antoinette, rather than the slower, quieter, meditative pace of films like Somewhere or Lost In Translation. It also seems to be the most comedic work she’s made to date, as emphasized by the hilariously absurd (but nonetheless real) dialogue from characters like Watson’s Nikki, or Katie Chang’s Rebecca.

The movie stars Watson, Chang, Israel Broussard, Claire Julien, Taissa Farmiga (Vera’s sister) and Georgia Rock, with Gavin Rossdale and Leslie Mann.


The Bling Ring will be in (US) theaters on June 14, 2013.

Source: Yahoo

Follow Kofi Outlaw on Twitter @ppnkof
Get our free email alerts on the topics and author of this article:


Post a Comment

GravatarWant to change your avatar?
Go to Gravatar.com and upload your own (we'll wait)!

 Rules: No profanity or personal attacks.
 Use a valid email address or risk being banned from commenting.

If your comment doesn't show up immediately, it may have been flagged for moderation. Please try refreshing the page first, then drop us a note and we'll retrieve it. Keep in mind that we do not allow external links in the comments.

  1. I would live in a country run by Emma Watson.

    The girl can act.

  2. I would love to sleep with emma watson

    • There would be no sleeping.

    • You and a crapload of other people so get in line…not that any of us would ever get the chance anyway.

  3. Sofia Coppola is definitely hit or miss with me, but i’m super psyched for this movie. Cruel of them to release it next to Man of Steel though.

    • Yeah its definitely not good for revenue, but I doubt Sofia does it for the money though.

      • Doesn’t do it for the money? A recipe for a short career.

  4. All of the burglars should have gone to jail.

  5. Oh Mrs. Watson! Great actress and beautiful too.

  6. Emma Watson’s accent and mannerisms are spot on to those of a rich and spoiled American girl. Also, she’s incredibly attractive. I’m probably not going to see this, seeing that it comes out the exact same day as Man of Steel, but maybe I’ll check it out in a few months.

  7. “I might rule the country some day…for all I know…” (or something like that)
    Rich and spoiled to the core.

  8. Am I the only one who doesn’t think Emma Watson can act? I mean, she’s pretty and all but she comes off kind of flat. Then again, Perks of Being a Wallflower was just an awful movie altogether so that probably didn’t help.

    • Yes. I think you are in the minority in believing she can’t act, as well as one of the few not liking Perks of Being A Wallflower (check the ratings on different movie websites). And that’s ok. Considering two academy award nominated/winning directors wanted Emma in their movies based on her Perks perfomance, I guess those in the industry, as well as a lot of us, think she can act.

      • Actually, she is hired for the supporting bit parts because of name recognition; her fame from Potter. Her role in The Bling Ring is one even a gibbon could perform.

  9. I don’t like Emma she’s a brat and soiled she shouldn’t act with Logan at all he’s way too hot and handsome he’s very busy filming a movie right now he’s not intrested in her at all I hope he will make a new movie soon I love you so much Logan<3