Considering it’s the highest-rated scripted program on the network, it’s no surprise NBC chose to use The Blacklistas its post-Super Bowl show at this year’s game, and now, after months of being off the air, the network has finally released the first promo for “Luther Braxton.”
The first of a two-part event, following the post-big game premiere – written and directed by Joe Carnahan – the show will move to Thursday nights @9pm where it will compete with ABC’s Scandal and Fox’s Backstrom.
On Mondays, The Blacklist was top dog and faced zero competition that could stand up against the gravity of James Spader. However, there are reasons to be worried about the show moving to Thursdays against the other top-rated show on broadcast television, Scandal, because the biggest issue with the new slot isn’t that The Blacklist might suffer, it’s that it and the Shonda Rhimes series could suffer in equal value.
There’s a very real scenario in which the Thursday night broadcast audience is split between the two juggernauts, resulting in a dip in live viewership for both. However, the clash could also lead to record DVR numbers, because those who watch it one series live might watch the other on after it airs. Even though the shows seem to go after different demographics (The Blacklist for men, Scandal for women), Empire has already proven that there’s a lot we don’t understand about the wants of the current viewing audiences.
With Parenthood airing its series finale this week and the dissolution of its comedy block, NBC needs a new high profile show to fill their Thursday lineup, and The Blacklist is that show. Additionally, the network hopes it will do its part in propelling the schedule’s newest drama, Allegiance, to ratings stardom. However, Allegiance is going to have problems of its own as it’s going to be going up against the Shonda Rhimes produced How to Get Away with Murder @10pm.
Overall, Thursday is about to become a major battleground for NBC and ABC, which will probably mean Fox and CBS are going to be focused on DVR ratings for a while.
The Blacklist airs Thursdays @9pm on NBC.